Content Marketing Blog

Tagged Under: authority

Sheetal Pinto - 10/4/2017 20:00

Optimizing Your Website Content to Reach Local Customers
Content marketing is about more than creating highly readable and engaging content. You might write the best blog in your industry; however, failing to optimize it for local users will not do much good if your business depends on local customers to survive. Fortunately, you can apply a variety of search engine optimization (SEO) strategies to direct local traffic your way.      

Sheetal Pinto - 7/15/2013 20:00

No matter how good your content, it’s not going to do your website traffic or business exposure much good if you have no audience.  Ideally, you should start to consider your audience when formulating your content marketing strategy.  How else will you know what to publish or who to write for?


Recent Posts

Sheetal Pinto - 4/2/2020 06:00

Shifting Content Marketing Focus from Word Count to Reader Count

SEO writers have been trying to find the perfect formula for high SEO rankings for decades. One recent trend in SEO is long form content, articles that are 2,000 words and even longer. While there is evidence that long form content does get reader engagement and adds to your SEO ranking, it’s not essential for getting rankings. Shorter articles that are well written and relevant to your reader can rank just as well, even better than low-quality long form content. There’s no magic number for word count. Long form content shouldn’t be your goal. The goal is audience engagement.

Sheetal Pinto - 3/26/2020 06:12

Public Statements, Emails, Employee Newsletters, Social Posts, and More…

Even as the Coronavirus COVID-19 pandemic continues to challenge our lives all around, our team here at MintCopy, like our peers, customers and associates, remains positive. We want to assure you that whether you are an existing customer sourcing content regularly through our content agency, or a new customer seeking our assistance with your content strategy and content marketing plan, we are here to serve you. Our team is busier than ever, working on company statements, customer and staff emails, employee newsletters, social media updates, and more, for a variety of clients. Work from home is not our “new normal”; it is our “normal”. Our SEO writers have been creating high quality content working from their virtual offices for the past 12 years…and counting.

Sheetal Pinto - 3/19/2020 06:00

Public Memory is Short; and Long-form Content Isn't the Magic Bullet!

Long-form content has been promoted by many as a solution to getting SEO rankings. One study showed that longer content, which is often defined as more than 2,000 words, led to higher search engine rankings. Yes, it’s true, (quality) content that is longer tends to be more in-depth, which often demonstrates authority on a subject. However, long-form content is much harder to produce. It doesn’t fit every topic. Longer articles aren’t necessarily always high quality. Neither search engines nor human audiences respond well to fillers or fluff. There’s a misconception that shorter articles can’t be effective, but with over 200 elements that go into ranking content, long-form content isn’t the only answer to your SEO strategy.

Sheetal Pinto - 3/12/2020 06:00

Here's How to Perform a Content Audit

Search engine algorithms have continually adapted since the start of the internet. What worked on your website a few years ago may not have the same intensity today. Conversely, some pieces of content may be popular and revisited by customers. Many website owners get busy creating new content while forgetting about the past. Good SEO isn’t only about keywords and titles. It’s about the customer experience. That includes what is already on your site. An annual content audit gives you insights into what’s working and what’s not, in your content marketing strategy.

Sheetal Pinto - 3/5/2020 06:00

Using Topic-Based Content for SEO Success 

Just when you think you think you’ve got a good handle on Google’s search algorithm the company rolls out another update that makes you go back to the drawing board. Pillar content is a newer aspect of SEO that needs to become part of your content strategy. Organizing content by topic helps users find the information they need and presents your website up as an authority on a particular subject. Start with a broad topic, then include complementary topics.

Sheetal Pinto - 2/27/2020 06:00

Check the Essentials as You Build Your Content Marketing Plan

As a content marketing agency, we hear it all the time from clients. “We don’t have a brief for you, but we know what results we want to see from our content marketing efforts. You have the best SEO writers on your team—they can pull something out of their magic hats, right?” Of course, we can! There’s just one problem; even these accomplished, highly creative, SEO experts and terrific writers do need a starting point, i.e., a hat. You see, one hat doesn’t fit all. So, if you want doves, we need the hat that can generate doves. If you want rabbits, we need a different hat that we can plunge into for rabbits. And so on…

Sheetal Pinto - 2/20/2020 06:00

Use Quality Content to Boost Your Visibility and Business

It's hard for us to say this, but it's true, writers are indeed, a dime a dozen. If you're looking for content writers, you don't have to look far. But as with any product or service, you get what you pay for. And as the old saying goes, "If you pay peanuts, you'll get monkeys!"

Sheetal Pinto - 2/13/2020 06:00

Optimize Team Effectiveness for Content Marketing Success

Conventionally, the 5 Ps of marketing were critical for the success of any business. In the digital era, not all 5 might apply, but the one that always will, is ‘Promotion’. And there’s no better way to fulfill this essential step than with content. As a marketer, your content strategy needs a dedicated approach, much like any other activity that is part of your business. Having a structured team with specific roles and functions will keep everyone on task with their own responsibilities. Even if you have to carry the heavy load, when you’re aware of the different roles involved, it can help you develop your content marketing strategy and plan accordingly.  

Sheetal Pinto - 2/6/2020 06:00

Using Marketing Statistics to Drive Your Content Strategy

It was the father of American literature himself, Mark Twain, who said that numbers don’t lie. But numbers alone can’t actually say anything at all. They need to be put into context to understand how to make the numbers, or the statistics, work from a marketing perspective.

Sheetal Pinto - 1/30/2020 06:00

Focus Your Content Marketing Strategy on What Matters

The process of search engine optimization includes many methodologies, strategies and techniques to obtain high-ranking search results. A good SEO strategy includes content, keywords, titles, descriptions, backlinks and technical aspects of your website. To the inexperienced marketer, SEO can feel very complicated. In their eagerness to learn it and get it right, some marketers and business owners obsess over each little detail, hoping to eke out just a little more oomph in search results. However, the focus should really be on the foundation of SEO, i.e., content and links.