Tagged Under: best content writer Canada

Sheetal Pinto - 8/10/2017 20:00

Reach Your Audience with One Content Idea and Multiple Variations
When you are creating SEO content for your blog or website, you may be limited in terms of time and budget. Even when you hire the best content writer in Canada, you still need to run an efficient content marketing schedule. This benefits both your business and your audience.  The people who utilize your website want access to an ongoing stream of material that is relevant to them. Additionally, that information must also be compelling if you hope to inspire your users to return.

Sheetal Pinto - 2/1/2017 19:00

Start Seeing Results from Your Digital Marketing Efforts
Marketing is not an exact science – thus the basis of its appeal for many who choose the marketing industry as a career path!

Sheetal Pinto - 1/25/2017 19:00

Tips for Turning Your Stats into Stories
The trends don’t lie and show no signs of letting up: Big Data is still a big deal in marketing. Beyond forecasting, budgeting, and demographics, are you getting the most from your data? Consider using those figures to inform and produce your marketing content.

Sheetal Pinto - 1/18/2017 19:00

Master Your Marketing Content with Helpful Tools and Tips
Ready to put your company’s marketing strategies into action for the year ahead? Whether you have ambitious plans to add more channels to your strategy, invest in developing new types of content, or simply want to update and master your approach to existing platforms, MintCopy’s 2017 eBook series offers all the guidance you need.

Sheetal Pinto - 12/14/2016 19:00

Publish More Innovative and Exciting Marketing Content
Consistency is king, clarity is key… but boring is never good! It’s like the good wife who loved that her husband of 25 plus years called her by a new name every day—Honey, Sugar, Cupcake, Honeybun—how sweet and how exciting she thought, and looked forward to her daily surprise. In reality, the poor husband couldn’t remember her real name after the drunken wedding party! Jokes apart; you may find that, after a full year or several months of creating content for your brand or company, things start to fall into patterns. Ease and efficiency are always welcome in the workplace, but when it comes to creative marketing content, having a routine can become very close to, or even the same as, being in a rut.

Sheetal Pinto - 12/7/2016 19:00

3 Reasons You Win with Diverse Writers
Whether you are looking to work with the best content writers in Toronto or need a new marketing coordinator in-house, consider diversity before you reach out. Having different faces, backgrounds, and abilities is important throughout your business, but it is crucial for the people who are crafting and sending your brand’s message.

Sheetal Pinto - 11/30/2016 19:00

Hire the Best SEO Copywriters for Effective Storytelling  
Every touchpoint with your customers is an opportunity to go deeper than just providing information. If you can connect with them in an emotional way and get across the human element of your business, you are more likely to leave a lasting impression and turn a reader into a follower, subscriber, or customer.

Sheetal Pinto - 11/16/2016 19:00

How to Fine-Tune Your Homepage for Lead Generation and Conversion  
You have a great product, efficient staff, flexible contract options, a slew of services, enviable experience, and a unique value proposition… but you don’t need to say it all at once, or all in one place! In fact, all the wonderful stuff you offer can seem overwhelming if it is all crammed on a single homepage.

Sheetal Pinto - 11/9/2016 19:00

Consumers Prefer Distinct Copywriting in Digital Content  
Marketing content needs to stand out. With personal voices, compelling stories, and gorgeous imagery filling screens around the world, it is no wonder users are looking for something that is authentic and distinct when it comes to branded content. If you are looking to improve SEO rankings and enhance your marketing strategy, consider that unique voice and ethos that will drive your content forward.

Sheetal Pinto - 10/26/2016 20:00

Helpful Tools for Better Content Writing
If you are producing, publishing, and tracking your marketing content in-house, it is likely a small operation. Even large companies often have a small team crafting their digital communications. This tight knit group can pay off by establishing and maintaining the voice and tone of your company, but it can also lead to slumps and oversights.

Luckily, there are some handy free programs available to help triple-check and improve your content writing. Check out these three online tools, highlighted by CCO, for an extra checkpoint or to mix up your routine:


Recent Posts

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.