Content Marketing Blog

Tagged Under: best SEO copywriters

Sheetal Pinto - 1/26/2016 19:00

Get Your Content Marketing Strategy Started in 60 Minutes
Creating a content strategy can seem daunting to even the most creative and experienced marketers. With so many digital channels, diverse audience segments, different teams, varying opinions and measureable factors, just getting started can seem like the hardest part. The good news is if you are aware of all these contributing factors, you are already on the right track to defining a content marketing strategy that will work.

Sheetal Pinto - 1/20/2016 19:00

Companies and content marketing agencies are all working towards the same goal: create a content strategy that engages and delights audiences. With so many competing distribution channels, voices, and different audience segments, it can be difficult to pinpoint where your consumers are online, what they want and expect from the blog posts, social shares, and information your brand offers.

Sheetal Pinto - 1/13/2016 19:00

The start of a New Year brings a host of new initiatives and goals in the workplace. At the top of many B2B marketers’ minds is the push towards creating a higher volume of better quality content. Content marketing can help build inbound leads, increase website engagement, and position your business as an expert in the field.

Sheetal Pinto - 12/2/2015 19:00

It Really Is that Simple!
Living in a big city, anywhere in the world, you see examples of custom publishing in its most ancient forms. We are talking about graffiti! From the days of cavemen who created everything from memoirs to how-to guides to process flowcharts and more with their cave art, this passion for custom publishing has found its way into modern day civilization. Some of the most exotic murals and wall art can be seen as you take the train to work or walk down the narrow alleyways dotting an urban landscape.

Sheetal Pinto - 8/19/2013 20:00

Optimizing your content is a fundamental part of publishing content online.  After all, what is the point in working hard on your content if you are the only one who will ever have set eyes on it? 


Recent Posts

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 4/18/2019 06:00

B2B Content CAN Be Funny

As a rule of thumb, B2B marketing should avoid certain false steps or ‘faux-pas.’ The list includes attributes like being vague, presumptuous, or ill-researched. But somewhere along the way, marketers added "humorous"" to that list. Why?

Sheetal Pinto - 4/11/2019 06:00

Humour in Content Marketing

"Why did the SEO expert cross the road? To get hit with traffic!"1

For years, humour has been used in literature and content to engage audiences. From Shakespeare to Einstein, many notable figures in history used humour as a means to relay complicated or niche messages.

As any marketer will attest, incorporating the basic tenets of content marketing can make your content seem dry or taxing to read. Infusing humour into your writing can keep your readers interested to read, share, and comment upon.

Sheetal Pinto - 4/4/2019 06:00

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.

Sheetal Pinto - 3/28/2019 00:00

Your Guide to Using Search Intent

Search Intent, also known as keyword intent, is a way to optimize your content to attract more qualified leads through search engines. People search, process, and use the results of their online searches differently based on their goals (whether that is to buy a product or just gain more information). It is, therefore, essential for digital marketers and businesses that use SEO to understand and optimize their keyword usage according to what their target audience usually searches for.

Your mission as digital marketers is to ensure that if your product or service is what the consumer is looking for, their search leads them to you!

Sheetal Pinto - 3/21/2019 06:00

Creating good quality content is time-consuming and takes a lot of creative energy. However, a constant stream of content is essential to establish and maintain your position of authority in your market. Ongoing content marketing drives engagement and awareness for your business, brand, or agency.

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.