Content Marketing Blog

Tagged Under: best SEO copywriters Toronto

Sheetal Pinto - 8/16/2017 20:00

Allowing Your SEO Practices to Evolve
Effective SEO does not come in a pre-packaged formula. If it did, we would all apply the formula to consistently get the results we want for our marketing campaigns. In reality, even some of the methods that once worked like a charm may no longer be applicable or effective.

If you want to make the most of your content, and by that we mean not just reach your target audience but engage them, you must adapt your methodology to reflect the current SEO landscape. You can start by making use of the leading adaptive SEO content services available in Canada. 

Sheetal Pinto - 2/1/2017 19:00

Start Seeing Results from Your Digital Marketing Efforts
Marketing is not an exact science – thus the basis of its appeal for many who choose the marketing industry as a career path!

Sheetal Pinto - 1/25/2017 19:00

Tips for Turning Your Stats into Stories
The trends don’t lie and show no signs of letting up: Big Data is still a big deal in marketing. Beyond forecasting, budgeting, and demographics, are you getting the most from your data? Consider using those figures to inform and produce your marketing content.

Sheetal Pinto - 1/18/2017 19:00

Master Your Marketing Content with Helpful Tools and Tips
Ready to put your company’s marketing strategies into action for the year ahead? Whether you have ambitious plans to add more channels to your strategy, invest in developing new types of content, or simply want to update and master your approach to existing platforms, MintCopy’s 2017 eBook series offers all the guidance you need.

Sheetal Pinto - 1/11/2017 19:00

Ensure Your Marketing Content has Longevity
Happy New Year!
There is an unmistakable drive in content marketing across creative industries and departments, to remain fresh and current. The problem with applying every trend that takes off is that your marketing content can quickly become disorienting for your audience. Plus, it can rapidly turn from on-trend to outdated or passé, contributing to a negative impression of your brand.

Sheetal Pinto - 12/14/2016 19:00

Publish More Innovative and Exciting Marketing Content
Consistency is king, clarity is key… but boring is never good! It’s like the good wife who loved that her husband of 25 plus years called her by a new name every day—Honey, Sugar, Cupcake, Honeybun—how sweet and how exciting she thought, and looked forward to her daily surprise. In reality, the poor husband couldn’t remember her real name after the drunken wedding party! Jokes apart; you may find that, after a full year or several months of creating content for your brand or company, things start to fall into patterns. Ease and efficiency are always welcome in the workplace, but when it comes to creative marketing content, having a routine can become very close to, or even the same as, being in a rut.

Sheetal Pinto - 12/7/2016 19:00

3 Reasons You Win with Diverse Writers
Whether you are looking to work with the best content writers in Toronto or need a new marketing coordinator in-house, consider diversity before you reach out. Having different faces, backgrounds, and abilities is important throughout your business, but it is crucial for the people who are crafting and sending your brand’s message.

Sheetal Pinto - 11/30/2016 19:00

Hire the Best SEO Copywriters for Effective Storytelling  
Every touchpoint with your customers is an opportunity to go deeper than just providing information. If you can connect with them in an emotional way and get across the human element of your business, you are more likely to leave a lasting impression and turn a reader into a follower, subscriber, or customer.

Sheetal Pinto - 11/23/2016 19:00

SEO Strategy Tips for Lead Generation and Marketing in Toronto
Everyone is after that top spot for their company. Big or small, they want to appear first on Google for relevant searches. Links are an important part of that race to the top, but they are not the only factor to consider.

Sheetal Pinto - 11/16/2016 19:00

How to Fine-Tune Your Homepage for Lead Generation and Conversion  
You have a great product, efficient staff, flexible contract options, a slew of services, enviable experience, and a unique value proposition… but you don’t need to say it all at once, or all in one place! In fact, all the wonderful stuff you offer can seem overwhelming if it is all crammed on a single homepage.


Recent Posts

Sheetal Pinto - 11/14/2019 06:00

Everything You Wanted to Ask about “People Also Ask”

Google can be a very interesting and also a very strange place. Have you ever spent hours searching seemingly meaningless facts, hopping from one topic to another? If you’re wondering how you started reading about tequila and ended up reading about Barack Obama, you’re not alone. However, you probably haven’t noticed the one feature that was responsible for leading you down that rabbit hole: People Also Ask.

Sheetal Pinto - 11/7/2019 06:00

Giving Your Content Strategy Some TLC 

On the first day of Christmas, my true love gave to me: a content marketing strategy?

OK, maybe that’s not how the phrase goes, but it’s the thought that counts😊. The holidays aren’t just fluff and fun; they’re also the most profitable time of the year. However, during the holiday season, your marketing strategy might be the last thing on your mind. As the festivities roll in, it’s important to consider how your marketing efforts can reach full potential and cement a loyal audience.

Sheetal Pinto - 10/31/2019 10:57

Top Content Ideation Tools You Can Use  

Let’s face it – not everyone can brainstorm new content ideas like a machine. Brainstorming great ideas? That can feel like an uphill challenge and a sprint combined. For most of us, it’s easy to get your idea juices flowing when you first start posting content. A few months down the line, it can be difficult to identify new and fresh approaches to talk to your audience.

Sheetal Pinto - 10/24/2019 06:00

The Benefits of Working with Content Marketing Specialists  

In the last decade, advertising agencies have experienced a renaissance in the way that the public views them. With the popularity of the show Mad Men, agencies seem to have rekindled that glimmer and sparkle in the general eye. Imagine a Don Draper character, drinking scotch and coming up with the next big idea to skyrocket your business to success! Sounds glamourous – and unfortunately, unrealistic.

Sheetal Pinto - 10/17/2019 06:00

Power Your Content Marketing with Organic Search Optimization

A robust content marketing strategy can take your business to new heights. Content marketing helps you stand out from the competition and highlight your expertise in a field. When done right, your strategy doesn’t just help you retain customers, it brings you new ones. In your marketing toolkit, there are many tools you can leverage to make your strategy work successfully. The sledgehammer in your toolkit is organic search.

Sheetal Pinto - 10/10/2019 06:00

The Move from Traditional to Digital Content Marketing

You’ve worked hard to build your business. You’ve put in the hours and checked all the right boxes. You’ve spread the word and spent money on traditional advertising. Why pivot to content marketing, when the old ways seem to be working fine?

Sheetal Pinto - 10/3/2019 06:00

Hint: It’s Not More Content

As the 4th quarter of 2019 rushes by, our thoughts naturally turn to the coming year. You’ve likely read about 2020 predictions for content marketing that talk about voice assistants, video proliferation, longtail keywords, chatbots, and the changing world of search.  Trend-based insights are useful – and tactical.

Sheetal Pinto - 9/26/2019 06:00

What Content Marketers Need to Know

A recent post on Google’s blog outlines the company's shifting perspective on how consumers search. The future of Search will evolve to reflect how consumers are now:

Sheetal Pinto - 9/19/2019 06:00

Marrying Technology and Creativity Gets Results

Keeping up with how Google’s search and ranking algorithms work is akin to the arcade game “Whack-a-Mole.” Just when you think you’ve conquered the challenge, another change pops up, and you're struggling to get your website and your content to rank on SERPs again.

Sheetal Pinto - 9/12/2019 06:00

No! And Here’s Why

Artificial Intelligence (AI) is ubiquitous. It’s the underpinning of the robotic vacuum whirring around your living room, helping it choose the most efficient cleaning paths. It’s in the offices of wealth management advisors who rely on it to scour big data and find opportunities in the stock market. And the online travel agent who helped you plan your next trip to Europe? Yes, an AI-driven examination of your past preferences likely led that chatbot to make specific recommendations for your upcoming itinerary. Artificial intelligence can improve responsiveness, speed up decision-making, and personalize interactions.