Content Marketing Blog

Tagged Under: blog

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 3/28/2018 20:00

Effective Methods to Get Your Copy Seen and Shared 
Writing informative copy and devising other digital material can be both challenging and exciting. When you create content that speaks to your audience and beautifully articulates your message, the resulting feeling may very well be a sense of exhilaration. However, once you have created that epic blog post or other compelling content, do you know how and where to promote it? If your amazing copywriting is not seen by the right people, you will never know how effective it might have been.

Sheetal Pinto - 3/21/2018 20:00

Yes, You Can Market Your Brand Without Abandoning Your Principles
Marketing your brand can be a challenging process. The competition is fierce in many industries, and you may sometimes feel as though no one will find your website and other digital marketing content. However, applying sneaky, manipulative search engine optimization (SEO) tactics is not the answer. If you do this, you will lose credibility with your visitors, which means you could ultimately experience the opposite of your desired outcome. In fact, Google and other search engines do not look kindly upon such tactics, so you may find your web pages banished to virtual obscurity if you choose the wrong kind of SEO and marketing strategies. The good news? Employing ethical SEO can actually pay off when you utilize it correctly.   

Sheetal Pinto - 7/30/2013 20:00

Tell Your Business Story With A Compelling Video.
Remember those days when clicking on a video link would mean huge wait times as the video stream buffered and bumbled along a slow connection?  Those days are thankfully over thanks to high speed Internet and a huge boost in processing power.  Video is now more accessible than ever before - over mobile phones, on tablets and on the humble home PC - and it’s taking over marketing in a huge way. 

Sheetal Pinto - 7/29/2013 20:00

Bounce Rate And How To Reduce It With Outstanding Content
Is your website working as well as it could be?  Do you know what your bounce rate is?  The bounce rate is the percentage of people that leave your website after only viewing one page.  If the bounce rate is high, this usually means that visitors are reaching your site and seeing no further reason to delve further into your content. 

Sheetal Pinto - 2/26/2012 19:00

Once again, it was the biggest night in Hollywood and people everywhere sat glued to watch the 84th Academy Awards last night. The usual red carpet action and accompanied oohing and aahing over designer costumes started off the evening. Billy Crystal, yet again, got the audience to sit up and take notice of his stage entry and subsequent song-and-dance performance. The man is funny...and with a straight face! A brilliant sequence by Cirque Du Soleil mid-way through the evening added even more pizzazz to this glitz and glamour affair.


Recent Posts

Sheetal Pinto - 11/21/2019 06:00

When was the last time you heard of BERT? While it seems like a name from Sesame Street or 1965 (Sorry to all the Berts out there!), BERT might be a name you’d like to know in 2019. That’s because it’s Google’s newest algorithm update and it has a big impact on marketers and their SEO strategy.

Sheetal Pinto - 11/14/2019 06:00

Everything You Wanted to Ask about “People Also Ask”

Google can be a very interesting and also a very strange place. Have you ever spent hours searching seemingly meaningless facts, hopping from one topic to another? If you’re wondering how you started reading about tequila and ended up reading about Barack Obama, you’re not alone. However, you probably haven’t noticed the one feature that was responsible for leading you down that rabbit hole: People Also Ask.

Sheetal Pinto - 11/7/2019 06:00

Giving Your Content Strategy Some TLC 

On the first day of Christmas, my true love gave to me: a content marketing strategy?

OK, maybe that’s not how the phrase goes, but it’s the thought that counts😊. The holidays aren’t just fluff and fun; they’re also the most profitable time of the year. However, during the holiday season, your marketing strategy might be the last thing on your mind. As the festivities roll in, it’s important to consider how your marketing efforts can reach full potential and cement a loyal audience.

Sheetal Pinto - 10/31/2019 10:57

Top Content Ideation Tools You Can Use  

Let’s face it – not everyone can brainstorm new content ideas like a machine. Brainstorming great ideas? That can feel like an uphill challenge and a sprint combined. For most of us, it’s easy to get your idea juices flowing when you first start posting content. A few months down the line, it can be difficult to identify new and fresh approaches to talk to your audience.

Sheetal Pinto - 10/24/2019 06:00

The Benefits of Working with Content Marketing Specialists  

In the last decade, advertising agencies have experienced a renaissance in the way that the public views them. With the popularity of the show Mad Men, agencies seem to have rekindled that glimmer and sparkle in the general eye. Imagine a Don Draper character, drinking scotch and coming up with the next big idea to skyrocket your business to success! Sounds glamourous – and unfortunately, unrealistic.

Sheetal Pinto - 10/17/2019 06:00

Power Your Content Marketing with Organic Search Optimization

A robust content marketing strategy can take your business to new heights. Content marketing helps you stand out from the competition and highlight your expertise in a field. When done right, your strategy doesn’t just help you retain customers, it brings you new ones. In your marketing toolkit, there are many tools you can leverage to make your strategy work successfully. The sledgehammer in your toolkit is organic search.

Sheetal Pinto - 10/10/2019 06:00

The Move from Traditional to Digital Content Marketing

You’ve worked hard to build your business. You’ve put in the hours and checked all the right boxes. You’ve spread the word and spent money on traditional advertising. Why pivot to content marketing, when the old ways seem to be working fine?

Sheetal Pinto - 10/3/2019 06:00

Hint: It’s Not More Content

As the 4th quarter of 2019 rushes by, our thoughts naturally turn to the coming year. You’ve likely read about 2020 predictions for content marketing that talk about voice assistants, video proliferation, longtail keywords, chatbots, and the changing world of search.  Trend-based insights are useful – and tactical.

Sheetal Pinto - 9/26/2019 06:00

What Content Marketers Need to Know

A recent post on Google’s blog outlines the company's shifting perspective on how consumers search. The future of Search will evolve to reflect how consumers are now:

Sheetal Pinto - 9/19/2019 06:00

Marrying Technology and Creativity Gets Results

Keeping up with how Google’s search and ranking algorithms work is akin to the arcade game “Whack-a-Mole.” Just when you think you’ve conquered the challenge, another change pops up, and you're struggling to get your website and your content to rank on SERPs again.