Content Marketing Blog

Tagged Under: blog posts

Sheetal Pinto - 12/6/2017 19:00

Compel Your Readers to Stay on the Page
We have discussed it here previously, and it is an issue that will always require attention for some businesses: How do you create thought-provoking content if you work in an industry that is “boring?” Whether you run an HVAC company, an insurance agency, or an accounting firm, you truly can devise copy that compels readers to visit your site repeatedly. 

Sheetal Pinto - 8/2/2017 20:00

Have You Tried these SEO Content Writing Techniques?
While research and strong writing skills are integral to a content writing job, it helps to keep in mind that the ultimate goal of content marketing is to get more conversions for your business. Quality website content is about relevance and substance, but it also involves adopting key editorial strategies that help you stand out and lead to brisk conversions. If your content marketing efforts are failing to get you results, you could be making some simple yet critical errors. Read on to learn how you can easily fix these problems and amend your content strategy.

Sheetal Pinto - 1/26/2016 19:00

Get Your Content Marketing Strategy Started in 60 Minutes
Creating a content strategy can seem daunting to even the most creative and experienced marketers. With so many digital channels, diverse audience segments, different teams, varying opinions and measureable factors, just getting started can seem like the hardest part. The good news is if you are aware of all these contributing factors, you are already on the right track to defining a content marketing strategy that will work.

Sheetal Pinto - 1/20/2016 19:00

Companies and content marketing agencies are all working towards the same goal: create a content strategy that engages and delights audiences. With so many competing distribution channels, voices, and different audience segments, it can be difficult to pinpoint where your consumers are online, what they want and expect from the blog posts, social shares, and information your brand offers.

Sheetal Pinto - 12/2/2015 19:00

It Really Is that Simple!
Living in a big city, anywhere in the world, you see examples of custom publishing in its most ancient forms. We are talking about graffiti! From the days of cavemen who created everything from memoirs to how-to guides to process flowcharts and more with their cave art, this passion for custom publishing has found its way into modern day civilization. Some of the most exotic murals and wall art can be seen as you take the train to work or walk down the narrow alleyways dotting an urban landscape.

Sheetal Pinto - 11/12/2014 19:00

Are you using your blog to its full potential? If you are simply using it as a way to document company news and only using internally generated content, you could be missing out on the bigger picture.

Sheetal Pinto - 10/29/2014 20:00

Think about the last book you read. It may have been a gripping crime thriller, a book full of juicy reference material or perhaps just a storybook you read to your child. The one thing most books and stories have in common is that they all contain multiple layers to some extent. A fairy story will have good guys, bad guys and a happy ending. A crime thriller will have intrigue, gritty storylines and a twist in the tale.

Sheetal Pinto - 8/20/2014 20:00

Okay, so we have used this blog post title on purpose, but simply to highlight a problem we have all had in the past - using clichéd titles when in a tight corner or when the creative juice just isn’t flowing.
The good news is that coming up with genuinely insightful blog post topics is not as challenging as you might think. Even a good old list blog post can be great if the content itself is interesting. Here are five ideas that should help you out when that creative spark has fizzled out.

Sheetal Pinto - 12/4/2013 19:00

Too many people forget that SEO must be applied to all areas of your website and that includes your e-commerce store. Well-written copy about your products will not only boost your SEO efforts but will also help to convince and convert your potential customers.


Recent Posts

Sheetal Pinto - 12/13/2018 06:00

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Sheetal Pinto - 12/6/2018 06:00

Dentists may be able to handle plaque, dental equipment, and even root canals with ease, but what happens when they try their hand at marketing? Word of mouth used to be enough to attract and keep patients. Now, people have more options and it’s important to get your brand in front of the right audience with SEO copywriting and other digital marketing tools.

Whether you have some idea of how content marketing works, or you think SEO is a complex software, it suffices to start with the confidence that you can improve on your digital marketing strategy without spending a fortune. This starts by learning more about content marketing, and what it means for your dental practice. We won’t say “it’s like pulling teeth”, because that’s simple!

Sheetal Pinto - 11/29/2018 06:32

Do you own a small business? Does any part of your profit margin depend on local sales? If the answer to either of those was “yes,” then you need to consider optimizing your website for local search results. Local SEO content uses localized keywords, landmarks, and location specific language to make your business more visible to people living in a close physical proximity. This creates a local link that results in more on-site sales, and that’s always a good thing, right?

Sheetal Pinto - 11/22/2018 06:46

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

Sheetal Pinto - 11/15/2018 06:00

Last week, we covered the first part of the Content Marketing Institute’s 2019 B2B Report. Staying on top of the latest trends and techniques is the cornerstone of effective B2B marketing; and this is a fantastic resource for both marketers and business owners alike. Keep reading for more valuable information you can use. Let your content marketing dollars go further and bring you greater ROI.

Sheetal Pinto - 11/8/2018 06:00

Content marketing has undergone a serious transformation since the concept was first introduced to the digital marketplace. Now, we know that the majority of successful marketers focus on using online content to add value rather than pushing sales. This is increasingly important in B2B marketing that targets professionals and industry insiders.

Sheetal Pinto - 11/1/2018 06:00

It’s true, bad grapes make poor wine; BUT good vintners only use the very best grapes. The same concept applies to your web content. The quality of copywriting is directly affected by the quality of the brief that directs the content. When savvy content marketers provide a brief, they are trying to figure out the best strategy for their writers. They are finding the best grapes to make the best possible wine.

No one wants to spend hours designing and writing content that’s rejected. Content writing or copywriting and digital marketing are all based on strategy and value. When copywriters don’t receive enough information about a company’s goals, audience, and purpose, they are left trying to fill in the blanks. This leaves both the client and the writer frustrated and losing time and money. 

Sheetal Pinto - 10/25/2018 06:00

Your Audience will Enjoy the Break and Share Your Content Readily

Unless you’re blessed with insanely linear organizational skills, you understand how boring anything formal or stiffly written can be. Reading through educational materials isn’t exactly fun for many. That is, until you come across someone who knows how to write for their audience instead of just their topic.

Sheetal Pinto - 10/18/2018 06:00

Press releases are one of the very first connections you’ll make to your audience. They need to be an action-packed compilation of information that matters to the people who will read it. In the dark (or less digital) ages, a press release was relegated to print. Now, they can be instantly delivered to pertinent locations with the touch of a button.

Sheetal Pinto - 10/11/2018 10:24

If you’re jumping straight into this post without reading the first two parts; then stop reading now and click here. This series has a lot of value and missing out on any part of it can leave you strategically short-changed. As we finish up our compilation of proven SEO copywriting tips, feel free to bookmark these pages for future reference (yes, they’re that good, even though we are saying so!). Enough small talk