Content Marketing Blog

Tagged Under: blogging

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 5/26/2017 20:00

There’s a Reason Why 60% of B2B Marketers Say their Blog is their MOST Valuable Online Channel
Download this free eBook and discover:

Sheetal Pinto - 12/2/2015 19:00

It Really Is that Simple!
Living in a big city, anywhere in the world, you see examples of custom publishing in its most ancient forms. We are talking about graffiti! From the days of cavemen who created everything from memoirs to how-to guides to process flowcharts and more with their cave art, this passion for custom publishing has found its way into modern day civilization. Some of the most exotic murals and wall art can be seen as you take the train to work or walk down the narrow alleyways dotting an urban landscape.

Sheetal Pinto - 7/24/2013 20:00

The Latest Content Marketing Trends - What To Watch For
One of the most exciting things for us as a copywriting agency is that content marketing strategies are constantly evolving and very often, at lightning speed.  New social media platforms, media channels and search engine insights help us to ensure we provide the most effective services when it comes to content creation, delivery and value. 

Sheetal Pinto - 7/16/2013 20:00

We know that content is important for engaging your audience and hitting top ranking with the search engines, but what more could you be doing with your content besides blogging, using social media and optimising your web content

Sheetal Pinto - 4/25/2011 20:00

We hope you’re a firm believer in the value of content marketing. If you are, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Good content marketing makes a person stop… read… think… behave… differently. 


Recent Posts

Sheetal Pinto - 5/28/2020 06:00

Make Sure Your Email Marketing Content is Ready Too!

If your business is getting ready to reopen as coronavirus restrictions lift, you’ve got a lot of things to consider. Being proactive can save you some steps and protect your brand’s image under the new normal. As you’re buying more sanitizer and cleaning supplies, getting inventory ready and confirming details to reopen your onsite business, make sure to check your digital marketing status. Emails that aren’t sensitive to customers or provide tone-deaf communications can embarrass your business and reduce your response rate. Your audience is being bombarded with emails about COVID-19. Keep your message from being deleted in an over-crowded inbox by getting your digital marketing strategy in order before you reopen.

Sheetal Pinto - 5/21/2020 06:00

…Empathy

Most organizations in the world today are trying to figure out what is the new normal. Consumer behavior is changing. We saw it after Hurricane Katrina, the Great Recession of 2009, and 9/11. Smart businesses adapt their marketing to these changes. Whether it’s social media, print or email, your communication needs to be sensitive to your consumers. Empathy should be the overarching theme and tone in your emails during a crisis.

Sheetal Pinto - 5/14/2020 06:00

If it's Too Long to Read, it's Too Easy to Ignore!

The Neilson Norman Group, a company that studies user-experience, estimates that most users, on an average web page, only read a maximum 28% of the words. According to NNG, “more realistically, users will read about 20% of the text on the average page.” New users tend to read less, while an established audience may read more. Longer content isn’t always consumed by the reader. The TLDR syndrome, otherwise known as “too long; didn’t read,” is real. The solution is finding ways to keep the user engaged, rather than just posting shorter articles.

Sheetal Pinto - 5/7/2020 06:00

How to Maintain Quality and Communicate Positively

Even though many states are beginning to lift shelter-in-place regulations, COVID-19 will continue to be a major influence on consumer priorities and business trends over the next few months. The way you market your business and communicate with customers should reflect your brand and the current state of the economy. Here are content marketing guidelines that you can use to stay relevant to your audience and still maintain a strong online presence.

Sheetal Pinto - 4/30/2020 06:00

Say, it, Show it, Reciprocate it

Doctors, nurses, first responders, food delivery personnel, grocery chain employees, postal staff, and a host of frontline workers are out there, helping to keep the rest of safe, comfortable and well-served through these trying times of the Covidian era. Never have our hearts filled with as much gratitude as we feel now, every day, day after day. You see it all around—blue ribbons tied on trees, lights shining at a certain time every day, window decals and stickers, messages on sidewalks and driveways—all saying, "thank you", "stay safe", "we appreciate you", and so on.  

Sheetal Pinto - 4/23/2020 06:00

Does Your Content Help Them?

During any crisis, where do people turn to get answers? Whether you’re looking for dried beans during the COVID-19 pandemic or wondering how to find your insurer after a devastating thunderstorm, you’re going to ask a search engine. When you change your content to meet the needs of your customer, you maintain your online presence and help customers find answers to their questions. An SEO strategy is a marathon, which means what you do today will have lasting results. Even if you’ve had to close your doors currently, you don’t want to lose the momentum you had with search. It’s time to rethink your content plan.

Sheetal Pinto - 4/16/2020 06:00

Here's How to Cope and Adjust

COVID-19 has completely changed how businesses operate. Maybe your business is on hold while you wait for things to get back to normal. Or you’re an essential business trying to continue to operate under stressful circumstances. Your content strategy may not be a priority on your mind. However, your customer is at home, trying to find a useful distraction (because they’ve finished combing through Netflix)! You may have a content calendar all lined up for the next few months, which is good. Yet you don’t want to appear indifferent to what is going on with your audience. How can you continue to engage your audience during difficult times? The answer is to evaluate your content against your brand’s values and your audience’s needs.

Sheetal Pinto - 4/9/2020 06:00

Old Blog Posts Might Be Gold!

If you’re like most people who are staying safe at home during the pandemic, you’re going through your cupboards and checking out what you have in your pantry and freezer because you don’t want to go to the grocery store every day. Using up the supplies you might have forgotten saves you money and prevents items from going into the trash. Similarly, old content on your blog might be the ticket to generating new blog posts that fit into your SEO strategy. Instead of starting from scratch and creating new content, take a look at what you already have online. Freshen up the information and repost it.

Sheetal Pinto - 4/2/2020 06:00

Shifting Content Marketing Focus from Word Count to Reader Count

SEO writers have been trying to find the perfect formula for high SEO rankings for decades. One recent trend in SEO is long form content, articles that are 2,000 words and even longer. While there is evidence that long form content does get reader engagement and adds to your SEO ranking, it’s not essential for getting rankings. Shorter articles that are well written and relevant to your reader can rank just as well, even better than low-quality long form content. There’s no magic number for word count. Long form content shouldn’t be your goal. The goal is audience engagement.

Sheetal Pinto - 3/26/2020 06:12

Public Statements, Emails, Employee Newsletters, Social Posts, and More…

Even as the Coronavirus COVID-19 pandemic continues to challenge our lives all around, our team here at MintCopy, like our peers, customers and associates, remains positive. We want to assure you that whether you are an existing customer sourcing content regularly through our content agency, or a new customer seeking our assistance with your content strategy and content marketing plan, we are here to serve you. Our team is busier than ever, working on company statements, customer and staff emails, employee newsletters, social media updates, and more, for a variety of clients. Work from home is not our “new normal”; it is our “normal”. Our SEO writers have been creating high quality content working from their virtual offices for the past 12 years…and counting.