Content Marketing Blog

Tagged Under: content agency

Sheetal Pinto - 11/1/2018 06:00

It’s true, bad grapes make poor wine; BUT good vintners only use the very best grapes. The same concept applies to your web content. The quality of copywriting is directly affected by the quality of the brief that directs the content. When savvy content marketers provide a brief, they are trying to figure out the best strategy for their writers. They are finding the best grapes to make the best possible wine.

No one wants to spend hours designing and writing content that’s rejected. Content writing or copywriting and digital marketing are all based on strategy and value. When copywriters don’t receive enough information about a company’s goals, audience, and purpose, they are left trying to fill in the blanks. This leaves both the client and the writer frustrated and losing time and money. 

Sheetal Pinto - 5/31/2018 07:00

Bargain Basement Content Won’t Build Your Brand
Content marketing is the most effective way to cultivate your brand on the internet. Good content has the power to bypass borders and reach consumers from all over the world. The key term here is “good content.”

Sheetal Pinto - 5/24/2018 00:00

DIY Attempts May Not Deliver the Right Results Business is drastically different today than it was “pre-Google” and marketing now hinges on a concept that’s proving surprisingly elusive for many professionals—content. When we talk about content, we are talking about the written and visual material that works to sell, promote, and generate ongoing interest in a brand.

Sheetal Pinto - 7/5/2017 20:00

Ideas Can Make or Break Your Content Strategy
Even the best SEO copywriters and professional bloggers know that not every single one of their content pieces is going to click with the audience. It is hard to gauge what content will resonate with the reader, and what is likely to fall flat. On an average, only 1 out of 5 digital content marketing items attract engagement through clicks, comments, and shares.

Sheetal Pinto - 3/29/2017 20:00

Become the Expert Your Audience Turns to for News and Views they Can Use
Have you been trying to establish content marketing strategies for what is traditionally seen as a boring industry? At MintCopy, we are often approached by business owners and marketing heads at manufacturing and industrial companies, electronics and telecommunications companies, equipment manufacturers, farming operations, technology firms, and more. When we ask them about marketing stories and news worthy content, we often hear them lament, “We are very boring; we have no stories to share, and we are scared that our content will put readers to sleep!” That does not stop us from probing and prodding though, because we believe that if you are a profitable business and you have customers, you must have something interesting to share. Your industry is relevant and useful for your customers, so they don’t find you boring. Now how can you ensure that they don’t find your content boring either?

Sheetal Pinto - 3/1/2017 19:00

5 Qualities to Look for in Your Content Writers
Although our content agency has a highly trained and experienced team of full-time writers, we do occasionally consider a freelance writer for one-off jobs or to take on some seasonal workload and assist our in-house team. Through our website and social media profiles, we regularly receive resumes of content writers, including freelancers, interested in working with MintCopy.

Sheetal Pinto - 2/22/2017 19:00

Amp Up Your Content Writing in Toronto with these Tips
Most companies outside of the world of print, news, and fiction would not consider themselves ‘publishers’ – but that is exactly what most do every day, week, and month of the year with their marketing content. Just because the platform has changed, does not mean all of the tenets of a good publishing strategy have been left behind. If you need to reframe your approach to content marketing for better results, consider integration as your pillar for this year.

Sheetal Pinto - 2/15/2017 19:00

Optimize Your Website with Professional Digital Content  
The majority of people accessing the internet through a browser start their journey in the same place: Google. Whether they are looking for funny cat videos or the nearest dental clinic, Google offers a gateway to content that can end up leaving your business behind. If you are not listed on the first page of search results, it is very unlikely that a steady flow of organic leads will be coming through your site.

Sheetal Pinto - 2/8/2017 19:00

Understand the Difference for Outsourcing Content Writing
Many companies find it difficult to maintain a consistent production of high quality, relevant, and effective content for their websites, social profiles, and other digital marketing platforms. If this sounds familiar, you may be looking to outsource your content writing.

Sheetal Pinto - 8/10/2015 20:00

A majority of Gen Yers now consider Facebook as the grandma channel. Despite that, Internet marketing agencies are still pushing their clients hard to use Facebook, both for content and also as an advertising platform. For certain types of businesses, it is indeed true that Facebook can be an effective medium to reach a wide audience, globally.


Recent Posts

Sheetal Pinto - 11/8/2018 06:00

Content marketing has undergone a serious transformation since the concept was first introduced to the digital marketplace. Now, we know that the majority of successful marketers focus on using online content to add value rather than pushing sales. This is increasingly important in B2B marketing that targets professionals and industry insiders.

Sheetal Pinto - 11/1/2018 06:00

It’s true, bad grapes make poor wine; BUT good vintners only use the very best grapes. The same concept applies to your web content. The quality of copywriting is directly affected by the quality of the brief that directs the content. When savvy content marketers provide a brief, they are trying to figure out the best strategy for their writers. They are finding the best grapes to make the best possible wine.

No one wants to spend hours designing and writing content that’s rejected. Content writing or copywriting and digital marketing are all based on strategy and value. When copywriters don’t receive enough information about a company’s goals, audience, and purpose, they are left trying to fill in the blanks. This leaves both the client and the writer frustrated and losing time and money. 

Sheetal Pinto - 10/25/2018 06:00

Your Audience will Enjoy the Break and Share Your Content Readily

Unless you’re blessed with insanely linear organizational skills, you understand how boring anything formal or stiffly written can be. Reading through educational materials isn’t exactly fun for many. That is, until you come across someone who knows how to write for their audience instead of just their topic.

Sheetal Pinto - 10/18/2018 06:00

Press releases are one of the very first connections you’ll make to your audience. They need to be an action-packed compilation of information that matters to the people who will read it. In the dark (or less digital) ages, a press release was relegated to print. Now, they can be instantly delivered to pertinent locations with the touch of a button.

Sheetal Pinto - 10/11/2018 10:24

If you’re jumping straight into this post without reading the first two parts; then stop reading now and click here. This series has a lot of value and missing out on any part of it can leave you strategically short-changed. As we finish up our compilation of proven SEO copywriting tips, feel free to bookmark these pages for future reference (yes, they’re that good, even though we are saying so!). Enough small talk

Sheetal Pinto - 10/4/2018 06:00

The professionals at MintCopy are working to make the digital world a better place—one tip at a time. This means sharing what we’ve learned about the newest SEO updates, and how to apply these to your online copywriting. If you haven’t read Part 1 of this series, click here and get caught up.  

Sheetal Pinto - 9/27/2018 06:00

The digital world has diversified marketing, breaking it into more areas of expertise than we could’ve ever imagined. Now, everyone has a webpage—and getting yours to the top of the list matters.

Being a strong copywriter is only the tip of the iceberg when it comes to taking your place on the first page of Google’s search results. Knowing how to apply SEO is the key to unlocking your website’s potential.

SEO can seem like a completely different language to the layman. Even experienced content writers are still baffled by the rapid-fire changes taking place in the content optimization industry. It doesn’t have to be this intimidating. We have put together this 3-part series dedicated to decoding the mysteries of SEO and offering simple tactics to improve your technique.

Sheetal Pinto - 9/20/2018 06:00

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Sheetal Pinto - 9/6/2018 05:58

When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.

When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.

Sheetal Pinto - 8/30/2018 06:12

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include: