Content Marketing Blog

Tagged Under: content agency

Sheetal Pinto - 11/1/2018 06:00

It’s true, bad grapes make poor wine; BUT good vintners only use the very best grapes. The same concept applies to your web content. The quality of copywriting is directly affected by the quality of the brief that directs the content. When savvy content marketers provide a brief, they are trying to figure out the best strategy for their writers. They are finding the best grapes to make the best possible wine.

No one wants to spend hours designing and writing content that’s rejected. Content writing or copywriting and digital marketing are all based on strategy and value. When copywriters don’t receive enough information about a company’s goals, audience, and purpose, they are left trying to fill in the blanks. This leaves both the client and the writer frustrated and losing time and money. 

Sheetal Pinto - 5/31/2018 07:00

Bargain Basement Content Won’t Build Your Brand
Content marketing is the most effective way to cultivate your brand on the internet. Good content has the power to bypass borders and reach consumers from all over the world. The key term here is “good content.”

Sheetal Pinto - 5/24/2018 00:00

DIY Attempts May Not Deliver the Right Results Business is drastically different today than it was “pre-Google” and marketing now hinges on a concept that’s proving surprisingly elusive for many professionals—content. When we talk about content, we are talking about the written and visual material that works to sell, promote, and generate ongoing interest in a brand.

Sheetal Pinto - 7/5/2017 20:00

Ideas Can Make or Break Your Content Strategy
Even the best SEO copywriters and professional bloggers know that not every single one of their content pieces is going to click with the audience. It is hard to gauge what content will resonate with the reader, and what is likely to fall flat. On an average, only 1 out of 5 digital content marketing items attract engagement through clicks, comments, and shares.

Sheetal Pinto - 3/29/2017 20:00

Become the Expert Your Audience Turns to for News and Views they Can Use
Have you been trying to establish content marketing strategies for what is traditionally seen as a boring industry? At MintCopy, we are often approached by business owners and marketing heads at manufacturing and industrial companies, electronics and telecommunications companies, equipment manufacturers, farming operations, technology firms, and more. When we ask them about marketing stories and news worthy content, we often hear them lament, “We are very boring; we have no stories to share, and we are scared that our content will put readers to sleep!” That does not stop us from probing and prodding though, because we believe that if you are a profitable business and you have customers, you must have something interesting to share. Your industry is relevant and useful for your customers, so they don’t find you boring. Now how can you ensure that they don’t find your content boring either?

Sheetal Pinto - 3/1/2017 19:00

5 Qualities to Look for in Your Content Writers
Although our content agency has a highly trained and experienced team of full-time writers, we do occasionally consider a freelance writer for one-off jobs or to take on some seasonal workload and assist our in-house team. Through our website and social media profiles, we regularly receive resumes of content writers, including freelancers, interested in working with MintCopy.

Sheetal Pinto - 2/22/2017 19:00

Amp Up Your Content Writing in Toronto with these Tips
Most companies outside of the world of print, news, and fiction would not consider themselves ‘publishers’ – but that is exactly what most do every day, week, and month of the year with their marketing content. Just because the platform has changed, does not mean all of the tenets of a good publishing strategy have been left behind. If you need to reframe your approach to content marketing for better results, consider integration as your pillar for this year.

Sheetal Pinto - 2/15/2017 19:00

Optimize Your Website with Professional Digital Content  
The majority of people accessing the internet through a browser start their journey in the same place: Google. Whether they are looking for funny cat videos or the nearest dental clinic, Google offers a gateway to content that can end up leaving your business behind. If you are not listed on the first page of search results, it is very unlikely that a steady flow of organic leads will be coming through your site.

Sheetal Pinto - 2/8/2017 19:00

Understand the Difference for Outsourcing Content Writing
Many companies find it difficult to maintain a consistent production of high quality, relevant, and effective content for their websites, social profiles, and other digital marketing platforms. If this sounds familiar, you may be looking to outsource your content writing.

Sheetal Pinto - 8/10/2015 20:00

A majority of Gen Yers now consider Facebook as the grandma channel. Despite that, Internet marketing agencies are still pushing their clients hard to use Facebook, both for content and also as an advertising platform. For certain types of businesses, it is indeed true that Facebook can be an effective medium to reach a wide audience, globally.


Recent Posts

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.

Sheetal Pinto - 12/27/2018 06:00

It’s been a year of change in so many ways, including online for marketers. This year, we have walked through many different challenges, including changing algorithms and new ways of engaging with our technology (can we say ‘Hello, Google?’). We have also welcomed new techniques and learnings to make us better content creators, marketers and managers online.

Sheetal Pinto - 12/20/2018 06:00

Expert Tips to Use Content Marketing for Your HVAC Business!

The HVAC industry can be extremely competitive, especially during seasons with extreme temperatures. Even the most experienced technicians can lose business if they don’t know how to use content marketing to their advantage and stand out in the online world. Your HVAC company needs a well-crafted SEO content strategy to use digital material that engages, entertains, and informs your target market.

Sheetal Pinto - 12/13/2018 06:00

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Sheetal Pinto - 12/6/2018 06:00

Dentists may be able to handle plaque, dental equipment, and even root canals with ease, but what happens when they try their hand at marketing? Word of mouth used to be enough to attract and keep patients. Now, people have more options and it’s important to get your brand in front of the right audience with SEO copywriting and other digital marketing tools.

Whether you have some idea of how content marketing works, or you think SEO is a complex software, it suffices to start with the confidence that you can improve on your digital marketing strategy without spending a fortune. This starts by learning more about content marketing, and what it means for your dental practice. We won’t say “it’s like pulling teeth”, because that’s simple!

Sheetal Pinto - 11/29/2018 06:32

Do you own a small business? Does any part of your profit margin depend on local sales? If the answer to either of those was “yes,” then you need to consider optimizing your website for local search results. Local SEO content uses localized keywords, landmarks, and location specific language to make your business more visible to people living in a close physical proximity. This creates a local link that results in more on-site sales, and that’s always a good thing, right?

Sheetal Pinto - 11/22/2018 06:46

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

Sheetal Pinto - 11/15/2018 06:00

Last week, we covered the first part of the Content Marketing Institute’s 2019 B2B Report. Staying on top of the latest trends and techniques is the cornerstone of effective B2B marketing; and this is a fantastic resource for both marketers and business owners alike. Keep reading for more valuable information you can use. Let your content marketing dollars go further and bring you greater ROI.

Sheetal Pinto - 11/8/2018 06:00

Content marketing has undergone a serious transformation since the concept was first introduced to the digital marketplace. Now, we know that the majority of successful marketers focus on using online content to add value rather than pushing sales. This is increasingly important in B2B marketing that targets professionals and industry insiders.