Content Marketing Blog

Tagged Under: content creation

Sheetal Pinto - 10/10/2019 06:00

The Move from Traditional to Digital Content Marketing

You’ve worked hard to build your business. You’ve put in the hours and checked all the right boxes. You’ve spread the word and spent money on traditional advertising. Why pivot to content marketing, when the old ways seem to be working fine?

Sheetal Pinto - 1/24/2019 06:00

Take a Page Out of Award-winning Songwriting Techniques

Writer Richard Bach once said, “A professional writer is an amateur who didn’t quit.” When it comes to writing and creating content, there are times when the most established writers among us feel like amateurs. While we may be experts in our fields, sharing our expertise in an engaging way requires a whole new set of copywriting skills.

Sheetal Pinto - 11/4/2015 19:00

Your backstory doesn’t have to be about you. It can be about why your brand came into being, who it serves and where it is headed. The backstory of your company is an important, if not crucial part of your brand’s future success. In fact, according to the Content Marketing Institute, a well-told company backstory can shape every aspect of your content marketing strategy.

Sheetal Pinto - 10/1/2015 20:00

You need more than just a creative flair for writing to make your content unique, interesting and valuable. Here are five useful tips on Moz.com from Isla McKetta about content creation. (See more at https://moz.com/blog/content-creation)

Sheetal Pinto - 8/24/2015 20:00

There are many companies that do not have an in-house writer. Creating content for a text-based world can seem scary without that seemingly vital resource. Even if you outsource content creation to an agency or hire content writers and copywriters, you still need to be involved in providing the required input and direction. However, it is no longer a world where content only revolves around words. Although strong copywriters should always form part of your marketing arsenal, you should also consider other types of content that goes beyond simply words.

Sheetal Pinto - 6/17/2015 20:00

All too frequently in the world of digital marketing, we hear so much about content marketing and yet the actual article, presentation, white paper, blog post or Tweet is actually about content creation. Or worse, we hear only about content creation and little to assist with the marketing and distribution of this great content to an appreciative audience.

Sheetal Pinto - 5/20/2015 20:00

For many small business owners, writing sales copy is a nightmare. They sit with a blank Microsoft Word document open—the same document that has been blank for the last 45 minutes; and think, “I'm not a writer... How can I possibly write a persuasive piece of content?”

Sheetal Pinto - 5/13/2015 20:00

When you know what you are doing, content marketing is a very fun game. However, if you don’t know how to do it properly and get results, it can make you want to scream loudly into a pillow.

Sheetal Pinto - 5/6/2015 20:00

Your Audience Has No Time for You Either!
Producing content on a regular basis isn't easy. It takes time, energy and discipline—some of your most valuable resources are required to create a posting schedule and then stick to it.

Sheetal Pinto - 2/4/2015 19:00

Trends come and go, and this is certainly the case where digital and content marketing is concerned. Here are some interesting trends we are starting to see emerge which could help you with your marketing efforts in 2015.


Recent Posts

Sheetal Pinto - 5/28/2020 06:00

Make Sure Your Email Marketing Content is Ready Too!

If your business is getting ready to reopen as coronavirus restrictions lift, you’ve got a lot of things to consider. Being proactive can save you some steps and protect your brand’s image under the new normal. As you’re buying more sanitizer and cleaning supplies, getting inventory ready and confirming details to reopen your onsite business, make sure to check your digital marketing status. Emails that aren’t sensitive to customers or provide tone-deaf communications can embarrass your business and reduce your response rate. Your audience is being bombarded with emails about COVID-19. Keep your message from being deleted in an over-crowded inbox by getting your digital marketing strategy in order before you reopen.

Sheetal Pinto - 5/21/2020 06:00

…Empathy

Most organizations in the world today are trying to figure out what is the new normal. Consumer behavior is changing. We saw it after Hurricane Katrina, the Great Recession of 2009, and 9/11. Smart businesses adapt their marketing to these changes. Whether it’s social media, print or email, your communication needs to be sensitive to your consumers. Empathy should be the overarching theme and tone in your emails during a crisis.

Sheetal Pinto - 5/14/2020 06:00

If it's Too Long to Read, it's Too Easy to Ignore!

The Neilson Norman Group, a company that studies user-experience, estimates that most users, on an average web page, only read a maximum 28% of the words. According to NNG, “more realistically, users will read about 20% of the text on the average page.” New users tend to read less, while an established audience may read more. Longer content isn’t always consumed by the reader. The TLDR syndrome, otherwise known as “too long; didn’t read,” is real. The solution is finding ways to keep the user engaged, rather than just posting shorter articles.

Sheetal Pinto - 5/7/2020 06:00

How to Maintain Quality and Communicate Positively

Even though many states are beginning to lift shelter-in-place regulations, COVID-19 will continue to be a major influence on consumer priorities and business trends over the next few months. The way you market your business and communicate with customers should reflect your brand and the current state of the economy. Here are content marketing guidelines that you can use to stay relevant to your audience and still maintain a strong online presence.

Sheetal Pinto - 4/30/2020 06:00

Say, it, Show it, Reciprocate it

Doctors, nurses, first responders, food delivery personnel, grocery chain employees, postal staff, and a host of frontline workers are out there, helping to keep the rest of safe, comfortable and well-served through these trying times of the Covidian era. Never have our hearts filled with as much gratitude as we feel now, every day, day after day. You see it all around—blue ribbons tied on trees, lights shining at a certain time every day, window decals and stickers, messages on sidewalks and driveways—all saying, "thank you", "stay safe", "we appreciate you", and so on.  

Sheetal Pinto - 4/23/2020 06:00

Does Your Content Help Them?

During any crisis, where do people turn to get answers? Whether you’re looking for dried beans during the COVID-19 pandemic or wondering how to find your insurer after a devastating thunderstorm, you’re going to ask a search engine. When you change your content to meet the needs of your customer, you maintain your online presence and help customers find answers to their questions. An SEO strategy is a marathon, which means what you do today will have lasting results. Even if you’ve had to close your doors currently, you don’t want to lose the momentum you had with search. It’s time to rethink your content plan.

Sheetal Pinto - 4/16/2020 06:00

Here's How to Cope and Adjust

COVID-19 has completely changed how businesses operate. Maybe your business is on hold while you wait for things to get back to normal. Or you’re an essential business trying to continue to operate under stressful circumstances. Your content strategy may not be a priority on your mind. However, your customer is at home, trying to find a useful distraction (because they’ve finished combing through Netflix)! You may have a content calendar all lined up for the next few months, which is good. Yet you don’t want to appear indifferent to what is going on with your audience. How can you continue to engage your audience during difficult times? The answer is to evaluate your content against your brand’s values and your audience’s needs.

Sheetal Pinto - 4/9/2020 06:00

Old Blog Posts Might Be Gold!

If you’re like most people who are staying safe at home during the pandemic, you’re going through your cupboards and checking out what you have in your pantry and freezer because you don’t want to go to the grocery store every day. Using up the supplies you might have forgotten saves you money and prevents items from going into the trash. Similarly, old content on your blog might be the ticket to generating new blog posts that fit into your SEO strategy. Instead of starting from scratch and creating new content, take a look at what you already have online. Freshen up the information and repost it.

Sheetal Pinto - 4/2/2020 06:00

Shifting Content Marketing Focus from Word Count to Reader Count

SEO writers have been trying to find the perfect formula for high SEO rankings for decades. One recent trend in SEO is long form content, articles that are 2,000 words and even longer. While there is evidence that long form content does get reader engagement and adds to your SEO ranking, it’s not essential for getting rankings. Shorter articles that are well written and relevant to your reader can rank just as well, even better than low-quality long form content. There’s no magic number for word count. Long form content shouldn’t be your goal. The goal is audience engagement.

Sheetal Pinto - 3/26/2020 06:12

Public Statements, Emails, Employee Newsletters, Social Posts, and More…

Even as the Coronavirus COVID-19 pandemic continues to challenge our lives all around, our team here at MintCopy, like our peers, customers and associates, remains positive. We want to assure you that whether you are an existing customer sourcing content regularly through our content agency, or a new customer seeking our assistance with your content strategy and content marketing plan, we are here to serve you. Our team is busier than ever, working on company statements, customer and staff emails, employee newsletters, social media updates, and more, for a variety of clients. Work from home is not our “new normal”; it is our “normal”. Our SEO writers have been creating high quality content working from their virtual offices for the past 12 years…and counting.