Content Marketing Blog

Tagged Under: content creation

Sheetal Pinto - 1/24/2019 06:00

Take a Page Out of Award-winning Songwriting Techniques

Writer Richard Bach once said, “A professional writer is an amateur who didn’t quit.” When it comes to writing and creating content, there are times when the most established writers among us feel like amateurs. While we may be experts in our fields, sharing our expertise in an engaging way requires a whole new set of copywriting skills.

Sheetal Pinto - 11/4/2015 19:00

Your backstory doesn’t have to be about you. It can be about why your brand came into being, who it serves and where it is headed. The backstory of your company is an important, if not crucial part of your brand’s future success. In fact, according to the Content Marketing Institute, a well-told company backstory can shape every aspect of your content marketing strategy.

Sheetal Pinto - 10/1/2015 20:00

You need more than just a creative flair for writing to make your content unique, interesting and valuable. Here are five useful tips on Moz.com from Isla McKetta about content creation. (See more at https://moz.com/blog/content-creation)

Sheetal Pinto - 8/24/2015 20:00

There are many companies that do not have an in-house writer. Creating content for a text-based world can seem scary without that seemingly vital resource. Even if you outsource content creation to an agency or hire content writers and copywriters, you still need to be involved in providing the required input and direction. However, it is no longer a world where content only revolves around words. Although strong copywriters should always form part of your marketing arsenal, you should also consider other types of content that goes beyond simply words.

Sheetal Pinto - 6/17/2015 20:00

All too frequently in the world of digital marketing, we hear so much about content marketing and yet the actual article, presentation, white paper, blog post or Tweet is actually about content creation. Or worse, we hear only about content creation and little to assist with the marketing and distribution of this great content to an appreciative audience.

Sheetal Pinto - 5/20/2015 20:00

For many small business owners, writing sales copy is a nightmare. They sit with a blank Microsoft Word document open—the same document that has been blank for the last 45 minutes; and think, “I'm not a writer... How can I possibly write a persuasive piece of content?”

Sheetal Pinto - 5/13/2015 20:00

When you know what you are doing, content marketing is a very fun game. However, if you don’t know how to do it properly and get results, it can make you want to scream loudly into a pillow.

Sheetal Pinto - 5/6/2015 20:00

Your Audience Has No Time for You Either!
Producing content on a regular basis isn't easy. It takes time, energy and discipline—some of your most valuable resources are required to create a posting schedule and then stick to it.

Sheetal Pinto - 2/4/2015 19:00

Trends come and go, and this is certainly the case where digital and content marketing is concerned. Here are some interesting trends we are starting to see emerge which could help you with your marketing efforts in 2015.

Sheetal Pinto - 1/28/2015 19:00

A large content project is a fast track to stress and disaster—but only if you let it happen. The key to success and keeping your hair from falling out is to plan, plan, plan. Whether your content is in the form of words, video or Infographics, here are 5 ways you can ensure that your project goes smoothly and gets you the best results.


Recent Posts

Sheetal Pinto - 7/11/2019 06:00

Crafting Quality, Conversion Driven Landing Pages

For new content marketers, SEO can feel like rocket science. While it is a science, it doesn’t require a PhD to understand and master. A key metric of success with SEO content is conversion. Understanding the science behind conversion, and how to leverage more of it, can help marketers succeed with their brands online.

Sheetal Pinto - 7/3/2019 09:53

The Importance of Using the Right ‘ism’s’ in Your Content

For Canadians, summer has kicked off to a great start. Between NBA Championships and Canada Day, it seems like us Canucks have our Canadianisms on full HD colour display for the world to see. For our neighbours south of the border, even this post might be too Canadian. After all, is it colour or color?

Sheetal Pinto - 6/27/2019 09:53

Call Me, Definitely!

What do you think of when you think of a CTA for your digital content?

Is it “Read More” or maybe, “For a limited time, you can subscribe for $9.99 and pay no delivery fees?”

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Sheetal Pinto - 6/6/2019 06:00

Making Content Marketers Better Managers

When a sports team wins a big championship, the success is credited to two major factors: the players and the coach. One could argue that a team is only as good as the direction they’re given. That’s why, it’s no surprise that the best coaches in NBA, NHL and the MLB are loved by their teams. Whether they’re coaches, mentors or simply managers, regardless of your field of expertise, the person responsible for giving direction and instruction has a pivotal job on their hands.

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.