Content Marketing Blog

Tagged Under: content marketers

Sheetal Pinto - 4/26/2018 00:00

How to Influence Your Followers
Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.

Sheetal Pinto - 4/11/2018 20:00

Dos and Don'ts for Content Marketers 
Creating interesting content serves to attract more followers and expand your customer base. However, once you craft copy or other material that may resonate with your users, you must market it so that people can find it. This is why successful marketing is just as vital as good copywriting.

Sheetal Pinto - 1/17/2018 19:00

Is Your Online Content Ready for 2018?
2018 is here, and that means it is time to re-examine your digital content. Your website and other online pages must be adapted and updated regularly to meet the needs of a changing audience and marketing culture. Many of the ideas that will apply in the coming year are not entirely new, but they will continue to evolve. From consistently high-quality material to cross-channel integration, the upcoming trends may yield few surprises, but they are as important as ever. Take a look at what you might expect to add or improve on in 2018.   

Sheetal Pinto - 8/2/2017 20:00

Have You Tried these SEO Content Writing Techniques?
While research and strong writing skills are integral to a content writing job, it helps to keep in mind that the ultimate goal of content marketing is to get more conversions for your business. Quality website content is about relevance and substance, but it also involves adopting key editorial strategies that help you stand out and lead to brisk conversions. If your content marketing efforts are failing to get you results, you could be making some simple yet critical errors. Read on to learn how you can easily fix these problems and amend your content strategy.

Sheetal Pinto - 7/12/2017 20:00

A User Story is a Key Aspect of Content Strategy
Ask content marketers about their biggest challenge. Most will agree: creating content that accurately identifies the needs of their target audience is the most difficult part of their job. Using mere guesswork in the ideation process without strategic thinking and research often leads to content that does not resonate with the reader, and ultimately fails to get conversions. One powerful and highly beneficial tool that helps to eliminate assumptions that marketers make on behalf of their target audience is the user story.

Sheetal Pinto - 4/25/2011 20:00

We hope you’re a firm believer in the value of content marketing. If you are, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Good content marketing makes a person stop… read… think… behave… differently. 

Sheetal Pinto - 11/13/2010 19:00

Smarter than ever, consumers are more interested in your message than the shock and awe marketing tactics from years gone by. Consider how the majority of your audience retrieves information. In the past newspaper and T.V. ads were king and most consumers discovered retailers and companies leafing through the morning paper or while watching their favorite sitcom.


Recent Posts

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.

Sheetal Pinto - 12/27/2018 06:00

It’s been a year of change in so many ways, including online for marketers. This year, we have walked through many different challenges, including changing algorithms and new ways of engaging with our technology (can we say ‘Hello, Google?’). We have also welcomed new techniques and learnings to make us better content creators, marketers and managers online.

Sheetal Pinto - 12/20/2018 06:00

Expert Tips to Use Content Marketing for Your HVAC Business!

The HVAC industry can be extremely competitive, especially during seasons with extreme temperatures. Even the most experienced technicians can lose business if they don’t know how to use content marketing to their advantage and stand out in the online world. Your HVAC company needs a well-crafted SEO content strategy to use digital material that engages, entertains, and informs your target market.

Sheetal Pinto - 12/13/2018 06:00

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Sheetal Pinto - 12/6/2018 06:00

Dentists may be able to handle plaque, dental equipment, and even root canals with ease, but what happens when they try their hand at marketing? Word of mouth used to be enough to attract and keep patients. Now, people have more options and it’s important to get your brand in front of the right audience with SEO copywriting and other digital marketing tools.

Whether you have some idea of how content marketing works, or you think SEO is a complex software, it suffices to start with the confidence that you can improve on your digital marketing strategy without spending a fortune. This starts by learning more about content marketing, and what it means for your dental practice. We won’t say “it’s like pulling teeth”, because that’s simple!

Sheetal Pinto - 11/29/2018 06:32

Do you own a small business? Does any part of your profit margin depend on local sales? If the answer to either of those was “yes,” then you need to consider optimizing your website for local search results. Local SEO content uses localized keywords, landmarks, and location specific language to make your business more visible to people living in a close physical proximity. This creates a local link that results in more on-site sales, and that’s always a good thing, right?

Sheetal Pinto - 11/22/2018 06:46

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

Sheetal Pinto - 11/15/2018 06:00

Last week, we covered the first part of the Content Marketing Institute’s 2019 B2B Report. Staying on top of the latest trends and techniques is the cornerstone of effective B2B marketing; and this is a fantastic resource for both marketers and business owners alike. Keep reading for more valuable information you can use. Let your content marketing dollars go further and bring you greater ROI.

Sheetal Pinto - 11/8/2018 06:00

Content marketing has undergone a serious transformation since the concept was first introduced to the digital marketplace. Now, we know that the majority of successful marketers focus on using online content to add value rather than pushing sales. This is increasingly important in B2B marketing that targets professionals and industry insiders.