Content Marketing Blog

Tagged Under: content marketing strategy

Sheetal Pinto - 8/30/2018 06:12

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include:

Sheetal Pinto - 9/20/2017 20:00

Examining the Results of an Internal MintCopy Case Study
In order to successfully market your brand, you must continuously examine your content marketing strategy. Practices that worked well for you a year ago might need to be modified or replaced. If you want to determine whether your current methods are still relevant and useful, you need to look at the results that they yield.

Sheetal Pinto - 10/5/2016 20:00
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Happy Thanksgiving
Sheetal Pinto - 4/20/2016 20:00
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Sheetal Pinto - 3/30/2016 20:00

Take On CRO and SEO with these Double-Duty Steps
Your marketing teams are working tirelessly towards two main goals for your website: building traffic and generating conversions. Search engine optimization (SEO) can help with the first part. If visitors find your website difficult to navigate or hard to understand, however, they probably won’t take the action you want and convert.

Sheetal Pinto - 3/23/2016 20:00

Go In-Depth Without Going Overboard
Picture a movie poster. Front and centre, big and bright, you will usually come face-to-face with the star. You have expectations about this star and want to learn as much about them as you can.  Now imagine your company’s online content. Does a ‘star’ come to mind?

Sheetal Pinto - 3/9/2016 19:00

Prioritize and Maximize Impact
Digital marketing can end up a lot like a company’s Pinterest project: a lot of initial excitement that ends up looking much different than the original goal or, worse still, incomplete and forgotten!

Sheetal Pinto - 3/2/2016 19:00

Curate Digital Content Like A Pro
Ever feel overwhelmed by a big menu at a restaurant? Imagine the online marketing space in the same format. Ordering, preparing the meal and settling the bill would take years.

Sheetal Pinto - 2/24/2016 19:00

Key Principles to Follow
Having a content marketing strategy is not an option, but a necessity for companies looking to make an impact online. A clearly defined strategy will allow your team to work as a cohesive unit, measure goals and make informed adjustments to maximize the effectiveness of your digital marketing efforts.

Sheetal Pinto - 2/17/2016 19:00

Tips to Improve Your Web Content with Qualitative Information
With such an influx of digital touchpoints for consumers today, a marketing professional would be hard-pressed to have missed the memo: data is important!


Recent Posts

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 4/18/2019 06:00

B2B Content CAN Be Funny

As a rule of thumb, B2B marketing should avoid certain false steps or ‘faux-pas.’ The list includes attributes like being vague, presumptuous, or ill-researched. But somewhere along the way, marketers added "humorous"" to that list. Why?

Sheetal Pinto - 4/11/2019 06:00

Humour in Content Marketing

"Why did the SEO expert cross the road? To get hit with traffic!"1

For years, humour has been used in literature and content to engage audiences. From Shakespeare to Einstein, many notable figures in history used humour as a means to relay complicated or niche messages.

As any marketer will attest, incorporating the basic tenets of content marketing can make your content seem dry or taxing to read. Infusing humour into your writing can keep your readers interested to read, share, and comment upon.

Sheetal Pinto - 4/4/2019 06:00

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.

Sheetal Pinto - 3/28/2019 00:00

Your Guide to Using Search Intent

Search Intent, also known as keyword intent, is a way to optimize your content to attract more qualified leads through search engines. People search, process, and use the results of their online searches differently based on their goals (whether that is to buy a product or just gain more information). It is, therefore, essential for digital marketers and businesses that use SEO to understand and optimize their keyword usage according to what their target audience usually searches for.

Your mission as digital marketers is to ensure that if your product or service is what the consumer is looking for, their search leads them to you!

Sheetal Pinto - 3/21/2019 06:00

Creating good quality content is time-consuming and takes a lot of creative energy. However, a constant stream of content is essential to establish and maintain your position of authority in your market. Ongoing content marketing drives engagement and awareness for your business, brand, or agency.

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.