Content Marketing Blog

Tagged Under: content marketing strategy

Sheetal Pinto - 8/30/2018 06:12

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include:

Sheetal Pinto - 9/20/2017 20:00

Examining the Results of an Internal MintCopy Case Study
In order to successfully market your brand, you must continuously examine your content marketing strategy. Practices that worked well for you a year ago might need to be modified or replaced. If you want to determine whether your current methods are still relevant and useful, you need to look at the results that they yield.

Sheetal Pinto - 10/5/2016 20:00
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Happy Thanksgiving
Sheetal Pinto - 4/20/2016 20:00
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Sheetal Pinto - 3/30/2016 20:00

Take On CRO and SEO with these Double-Duty Steps
Your marketing teams are working tirelessly towards two main goals for your website: building traffic and generating conversions. Search engine optimization (SEO) can help with the first part. If visitors find your website difficult to navigate or hard to understand, however, they probably won’t take the action you want and convert.

Sheetal Pinto - 3/23/2016 20:00

Go In-Depth Without Going Overboard
Picture a movie poster. Front and centre, big and bright, you will usually come face-to-face with the star. You have expectations about this star and want to learn as much about them as you can.  Now imagine your company’s online content. Does a ‘star’ come to mind?

Sheetal Pinto - 3/9/2016 19:00

Prioritize and Maximize Impact
Digital marketing can end up a lot like a company’s Pinterest project: a lot of initial excitement that ends up looking much different than the original goal or, worse still, incomplete and forgotten!

Sheetal Pinto - 3/2/2016 19:00

Curate Digital Content Like A Pro
Ever feel overwhelmed by a big menu at a restaurant? Imagine the online marketing space in the same format. Ordering, preparing the meal and settling the bill would take years.

Sheetal Pinto - 2/24/2016 19:00

Key Principles to Follow
Having a content marketing strategy is not an option, but a necessity for companies looking to make an impact online. A clearly defined strategy will allow your team to work as a cohesive unit, measure goals and make informed adjustments to maximize the effectiveness of your digital marketing efforts.

Sheetal Pinto - 2/17/2016 19:00

Tips to Improve Your Web Content with Qualitative Information
With such an influx of digital touchpoints for consumers today, a marketing professional would be hard-pressed to have missed the memo: data is important!


Recent Posts

Sheetal Pinto - 7/11/2019 06:00

Crafting Quality, Conversion Driven Landing Pages

For new content marketers, SEO can feel like rocket science. While it is a science, it doesn’t require a PhD to understand and master. A key metric of success with SEO content is conversion. Understanding the science behind conversion, and how to leverage more of it, can help marketers succeed with their brands online.

Sheetal Pinto - 7/3/2019 09:53

The Importance of Using the Right ‘ism’s’ in Your Content

For Canadians, summer has kicked off to a great start. Between NBA Championships and Canada Day, it seems like us Canucks have our Canadianisms on full HD colour display for the world to see. For our neighbours south of the border, even this post might be too Canadian. After all, is it colour or color?

Sheetal Pinto - 6/27/2019 09:53

Call Me, Definitely!

What do you think of when you think of a CTA for your digital content?

Is it “Read More” or maybe, “For a limited time, you can subscribe for $9.99 and pay no delivery fees?”

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Sheetal Pinto - 6/6/2019 06:00

Making Content Marketers Better Managers

When a sports team wins a big championship, the success is credited to two major factors: the players and the coach. One could argue that a team is only as good as the direction they’re given. That’s why, it’s no surprise that the best coaches in NBA, NHL and the MLB are loved by their teams. Whether they’re coaches, mentors or simply managers, regardless of your field of expertise, the person responsible for giving direction and instruction has a pivotal job on their hands.

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.