Content Marketing Blog

Tagged Under: content marketing trends

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.

Sheetal Pinto - 8/23/2018 08:34

The way that people view content online is changing every day. The internet isn’t exactly new and impressive anymore, and it takes a more sophisticated approach to build a rapport with your target audience. This is a nice way of saying that people are bored and disillusioned with the same old copy that they’ve seen for years.

Sheetal Pinto - 6/28/2018 06:00

“What makes me an expert? What makes this blog worth reading for you, a member of the target market?”

These are questions that every individual who’s frantically pecking away at a keyboard should ask themselves before hitting that “post” button.

Anyone who knows how to put credentials into a WordPress account can blog and call themselves a professional in the content marketing industry. Just like anyone can pick up a microphone, rent a sound booth, and call themselves a world class singer/songwriter. Setting yourself apart in an industry that’s saturated with content and regurgitated materials requires a mixture of experience, education, and the ability to truly connect with readers in a way that keeps them on the edge of their seats until the Very. Last. Word.

Sheetal Pinto - 2/4/2015 19:00

Trends come and go, and this is certainly the case where digital and content marketing is concerned. Here are some interesting trends we are starting to see emerge which could help you with your marketing efforts in 2015.

Sheetal Pinto - 7/24/2013 20:00

The Latest Content Marketing Trends - What To Watch For
One of the most exciting things for us as a copywriting agency is that content marketing strategies are constantly evolving and very often, at lightning speed.  New social media platforms, media channels and search engine insights help us to ensure we provide the most effective services when it comes to content creation, delivery and value. 


Recent Posts

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.

Sheetal Pinto - 3/7/2019 06:00

Your FAQ Page Can Boost SEO and Customer Satisfaction

There are few acronyms as well-known as FAQ. The FAQ page, or Frequently Asked Questions, is an important section of a website, where customers can seek answers to the most pressing general questions. Whether it’s a company’s shipping policy or an important piece of instruction, FAQs make a customer’s life easier. The page can be found on all of the most visited websites in the world. Your business, whether big or small, can benefit from having one too.

Sheetal Pinto - 2/28/2019 06:00

Content Writing Tips That Work  

Let’s admit it: everyone thinks they can write well. However, the truth is a little harder to swallow. Writing is difficult, and perfecting the craft takes work like any other. Good writers have that balance of talent and effort nailed down to a tee. However, it can be overwhelming to account for another factor: marketing your writing online.

Sheetal Pinto - 2/21/2019 06:00

Get Your Audience to Stop Searching and Start Looking (At YOUR Content!)  

The internet is a wonderful, but inevitably addictive place. It’s common to spend hours scrolling from post to post on your smartphone, as different pieces of content fight for your attention. As content consumers, it’s interesting to take a step back and take note of what content draws us in, and what turns us away. Regardless of our reactions, all that content is vying for our attention.

Sheetal Pinto - 2/14/2019 06:00

Do (Lots!) More with Content Marketing

There’s no feeling like writing that first blog post. It’s not easy putting down thoughts about something specific – whether it’s your professional expertise or a personal insight. Writing a blog can be a great tool to learn and grow as a marketer and content publisher online.

Sheetal Pinto - 2/7/2019 06:00

More Expert Content Optimization Techniques

Last week, we covered part one of our tips on Strong Rankings for your Digital Content. As mentioned, SEO and the page ranking system are cornerstones of effective digital marketing. This week, we continue exploring some of the most important signals to consider when it comes to Google search engine optimization.

Sheetal Pinto - 1/31/2019 06:00

Digital marketing has become an essential avenue to achieve visibility and success for your business, online and offline.

Sheetal Pinto - 1/24/2019 06:00

Take a Page Out of Award-winning Songwriting Techniques

Writer Richard Bach once said, “A professional writer is an amateur who didn’t quit.” When it comes to writing and creating content, there are times when the most established writers among us feel like amateurs. While we may be experts in our fields, sharing our expertise in an engaging way requires a whole new set of copywriting skills.

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.