Content Marketing Blog

Tagged Under: content ROI

Sheetal Pinto - 9/23/2015 20:00

Check if You Are Meeting Your Business Objectives
Robert Rose, Chief Strategy Officer of the Content Marketing Institute raises a very pertinent question in this article, “Is ROI Really What You’re Looking For?” While explaining why ROI is a flawed metric for traditional, campaign-based marketing, he also says that a new look at ROI is essential if we want to evaluate the content marketing efforts of a company.

Sheetal Pinto - 3/25/2015 20:00

When you think of a business strategy, do you think of a framework that gives you a sustainable competitive advantage over many years? Long term strategies like these work very well in business. However, where content marketing is concerned, you could be doing more harm than good if you are using an inflexible marketing strategy that isn’t equipped to adapt and change quickly if required.

Sheetal Pinto - 3/18/2015 20:00

Content marketing has been around in one way or another for hundreds of years, but for many of us, it is still a relatively new concept. Even if you do know your way around a digital marketing strategy, you still need to keep up with marketing trends and truly understand what your audience wants. There are many reasons why your content might fail, but here are some of the key areas you might want to address first.

Sheetal Pinto - 9/17/2014 20:00

See What it Can Do for Your Sales!
There are many reasons for writing online content, but the primary reason surely has to be to improve your rankings and your conversion rate. Your website copy should grab the attention the moment visitors arrive at your site. Whether you are informing visitors about a new product or an established service, showing them a special offer or updating your blog, your copy needs to shine.

Sheetal Pinto - 4/14/2014 20:00

Everyone is now creating content. After all, content is king. You cannot rank highly in the search engines, attract the right visitors, or acquire true leads, conversions and sales without high quality, fresh and unique content. But where does your content budget go? And how do you evaluate the return on investment to ensure your content strategy is accurate?


Recent Posts

Sheetal Pinto - 1/16/2020 06:00

Creating Content for Humans Over Bots and Algorithms

They say, change is the only constant in life. Who was "they?" A quick Google search will tell you that it was Heraclitus, the Greek philosopher. 

Sheetal Pinto - 12/26/2019 06:00

Thank you for following our content and engaging with our team at MintCopy this year. Working with our trained and experienced SEO copywriters can help you maximize the value of your digital content and make your brand a success online.

Sheetal Pinto - 12/19/2019 06:00

Reap the Benefits for Your Users and Your Content Marketing Strategy

While many may think that the famous quote, “content is king” is a recent one that emerged from the SEO landscape, it is really not new. In fact, it is close to a quarter of a century old. It’s first known use was by Microsoft founder Bill Gates in an essay in which he talked about how the Internet would be defined in future as a content marketplace. It’s a concept that has never been more relevant.

Sheetal Pinto - 12/5/2019 16:08

What we’ve learned at MintCopy

When you run a search for ‘what is content,’ you’ll get more than a few links and snippets. Now, in addition to the traditional blue titles, green web locations, and black text blocks, you’ll see a colorful display of videos and images for related search options. Change your search to 'buy television near me,' and results expand to include current deals and maps to local stores. Searching for answers online today produces a variety of visual resources.

Sheetal Pinto - 11/28/2019 06:00

Understanding How to Write for the Digital Reader

Human beings will consume millions of hours of content on a screen in their lifetime. It doesn’t matter if you don’t spend hours working at your desk with a computer. You really don’t have to look further than your smart phone to see your daily average screen time. It’s very likely to be more than an hour of your day (conservatively speaking!). We’re hooked to our screens, and it informs the way we digest new information, especially how we read online.

Sheetal Pinto - 11/21/2019 06:00

When was the last time you heard of BERT? While it seems like a name from Sesame Street or 1965 (Sorry to all the Berts out there!), BERT might be a name you’d like to know in 2019. That’s because it’s Google’s newest algorithm update and it has a big impact on marketers and their SEO strategy.

Sheetal Pinto - 11/14/2019 06:00

Everything You Wanted to Ask about “People Also Ask”

Google can be a very interesting and also a very strange place. Have you ever spent hours searching seemingly meaningless facts, hopping from one topic to another? If you’re wondering how you started reading about tequila and ended up reading about Barack Obama, you’re not alone. However, you probably haven’t noticed the one feature that was responsible for leading you down that rabbit hole: People Also Ask.

Sheetal Pinto - 11/7/2019 06:00

Giving Your Content Strategy Some TLC 

On the first day of Christmas, my true love gave to me: a content marketing strategy?

OK, maybe that’s not how the phrase goes, but it’s the thought that counts😊. The holidays aren’t just fluff and fun; they’re also the most profitable time of the year. However, during the holiday season, your marketing strategy might be the last thing on your mind. As the festivities roll in, it’s important to consider how your marketing efforts can reach full potential and cement a loyal audience.

Sheetal Pinto - 10/31/2019 10:57

Top Content Ideation Tools You Can Use  

Let’s face it – not everyone can brainstorm new content ideas like a machine. Brainstorming great ideas? That can feel like an uphill challenge and a sprint combined. For most of us, it’s easy to get your idea juices flowing when you first start posting content. A few months down the line, it can be difficult to identify new and fresh approaches to talk to your audience.

Sheetal Pinto - 10/24/2019 06:00

The Benefits of Working with Content Marketing Specialists  

In the last decade, advertising agencies have experienced a renaissance in the way that the public views them. With the popularity of the show Mad Men, agencies seem to have rekindled that glimmer and sparkle in the general eye. Imagine a Don Draper character, drinking scotch and coming up with the next big idea to skyrocket your business to success! Sounds glamourous – and unfortunately, unrealistic.