Content Marketing Blog

Tagged Under: content ROI

Sheetal Pinto - 9/23/2015 20:00

Check if You Are Meeting Your Business Objectives
Robert Rose, Chief Strategy Officer of the Content Marketing Institute raises a very pertinent question in this article, “Is ROI Really What You’re Looking For?” While explaining why ROI is a flawed metric for traditional, campaign-based marketing, he also says that a new look at ROI is essential if we want to evaluate the content marketing efforts of a company.

Sheetal Pinto - 3/25/2015 20:00

When you think of a business strategy, do you think of a framework that gives you a sustainable competitive advantage over many years? Long term strategies like these work very well in business. However, where content marketing is concerned, you could be doing more harm than good if you are using an inflexible marketing strategy that isn’t equipped to adapt and change quickly if required.

Sheetal Pinto - 3/18/2015 20:00

Content marketing has been around in one way or another for hundreds of years, but for many of us, it is still a relatively new concept. Even if you do know your way around a digital marketing strategy, you still need to keep up with marketing trends and truly understand what your audience wants. There are many reasons why your content might fail, but here are some of the key areas you might want to address first.

Sheetal Pinto - 9/17/2014 20:00

See What it Can Do for Your Sales!
There are many reasons for writing online content, but the primary reason surely has to be to improve your rankings and your conversion rate. Your website copy should grab the attention the moment visitors arrive at your site. Whether you are informing visitors about a new product or an established service, showing them a special offer or updating your blog, your copy needs to shine.

Sheetal Pinto - 4/14/2014 20:00

Everyone is now creating content. After all, content is king. You cannot rank highly in the search engines, attract the right visitors, or acquire true leads, conversions and sales without high quality, fresh and unique content. But where does your content budget go? And how do you evaluate the return on investment to ensure your content strategy is accurate?


Recent Posts

Sheetal Pinto - 11/14/2019 06:00

Everything You Wanted to Ask about “People Also Ask”

Google can be a very interesting and also a very strange place. Have you ever spent hours searching seemingly meaningless facts, hopping from one topic to another? If you’re wondering how you started reading about tequila and ended up reading about Barack Obama, you’re not alone. However, you probably haven’t noticed the one feature that was responsible for leading you down that rabbit hole: People Also Ask.

Sheetal Pinto - 11/7/2019 06:00

Giving Your Content Strategy Some TLC 

On the first day of Christmas, my true love gave to me: a content marketing strategy?

OK, maybe that’s not how the phrase goes, but it’s the thought that counts😊. The holidays aren’t just fluff and fun; they’re also the most profitable time of the year. However, during the holiday season, your marketing strategy might be the last thing on your mind. As the festivities roll in, it’s important to consider how your marketing efforts can reach full potential and cement a loyal audience.

Sheetal Pinto - 10/31/2019 10:57

Top Content Ideation Tools You Can Use  

Let’s face it – not everyone can brainstorm new content ideas like a machine. Brainstorming great ideas? That can feel like an uphill challenge and a sprint combined. For most of us, it’s easy to get your idea juices flowing when you first start posting content. A few months down the line, it can be difficult to identify new and fresh approaches to talk to your audience.

Sheetal Pinto - 10/24/2019 06:00

The Benefits of Working with Content Marketing Specialists  

In the last decade, advertising agencies have experienced a renaissance in the way that the public views them. With the popularity of the show Mad Men, agencies seem to have rekindled that glimmer and sparkle in the general eye. Imagine a Don Draper character, drinking scotch and coming up with the next big idea to skyrocket your business to success! Sounds glamourous – and unfortunately, unrealistic.

Sheetal Pinto - 10/17/2019 06:00

Power Your Content Marketing with Organic Search Optimization

A robust content marketing strategy can take your business to new heights. Content marketing helps you stand out from the competition and highlight your expertise in a field. When done right, your strategy doesn’t just help you retain customers, it brings you new ones. In your marketing toolkit, there are many tools you can leverage to make your strategy work successfully. The sledgehammer in your toolkit is organic search.

Sheetal Pinto - 10/10/2019 06:00

The Move from Traditional to Digital Content Marketing

You’ve worked hard to build your business. You’ve put in the hours and checked all the right boxes. You’ve spread the word and spent money on traditional advertising. Why pivot to content marketing, when the old ways seem to be working fine?

Sheetal Pinto - 10/3/2019 06:00

Hint: It’s Not More Content

As the 4th quarter of 2019 rushes by, our thoughts naturally turn to the coming year. You’ve likely read about 2020 predictions for content marketing that talk about voice assistants, video proliferation, longtail keywords, chatbots, and the changing world of search.  Trend-based insights are useful – and tactical.

Sheetal Pinto - 9/26/2019 06:00

What Content Marketers Need to Know

A recent post on Google’s blog outlines the company's shifting perspective on how consumers search. The future of Search will evolve to reflect how consumers are now:

Sheetal Pinto - 9/19/2019 06:00

Marrying Technology and Creativity Gets Results

Keeping up with how Google’s search and ranking algorithms work is akin to the arcade game “Whack-a-Mole.” Just when you think you’ve conquered the challenge, another change pops up, and you're struggling to get your website and your content to rank on SERPs again.

Sheetal Pinto - 9/12/2019 06:00

No! And Here’s Why

Artificial Intelligence (AI) is ubiquitous. It’s the underpinning of the robotic vacuum whirring around your living room, helping it choose the most efficient cleaning paths. It’s in the offices of wealth management advisors who rely on it to scour big data and find opportunities in the stock market. And the online travel agent who helped you plan your next trip to Europe? Yes, an AI-driven examination of your past preferences likely led that chatbot to make specific recommendations for your upcoming itinerary. Artificial intelligence can improve responsiveness, speed up decision-making, and personalize interactions.