Content Marketing Blog

Tagged Under: conversions

Sheetal Pinto - 8/2/2017 20:00

Have You Tried these SEO Content Writing Techniques?
While research and strong writing skills are integral to a content writing job, it helps to keep in mind that the ultimate goal of content marketing is to get more conversions for your business. Quality website content is about relevance and substance, but it also involves adopting key editorial strategies that help you stand out and lead to brisk conversions. If your content marketing efforts are failing to get you results, you could be making some simple yet critical errors. Read on to learn how you can easily fix these problems and amend your content strategy.

Sheetal Pinto - 4/22/2015 20:00

There’s a good reason that everyone is talking about content marketing—it works! But only if you do it correctly. If you are about to kick off a lead generation program using content marketing, or have been doing content marketing for a while without seeing the results that you want, there is one important question you need to ask.

Sheetal Pinto - 12/11/2013 19:00

Continuing this list from our previous post, here are 21 additional Dos and Don’ts to make your content contribute significantly towards lead generation and conversion.

Sheetal Pinto - 12/4/2013 19:00

Too many people forget that SEO must be applied to all areas of your website and that includes your e-commerce store. Well-written copy about your products will not only boost your SEO efforts but will also help to convince and convert your potential customers.

Sheetal Pinto - 11/6/2013 19:00

The importance of interesting, high quality content and effective marketing has become of paramount importance now to get good rankings on the search engines. However, traffic to your website is no good unless the visitor becomes a conversion – enquiring about your products and services, joining your mailing list, or better still, making a purchase.

Sheetal Pinto - 10/28/2013 20:00

But Remember To Have FUN Doing It!  
Most of us are so easily bogged down by the pressures of work, family, careers, business, marketing, our health, the traffic, fuel prices...you name it. Try as we may to feel good and positive about life around us, it sometimes takes something as innocuous as the line-up at the movie theatre to spoil our fun.

Sheetal Pinto - 9/30/2013 20:00

You may have seen recent news that Google has released another search algorithm to shake things up.  The update, Google says, will improve search results and give users a better search experience overall especially when using voice search commands.

Sheetal Pinto - 8/26/2013 20:00

Many people focus so much on their sales message that they totally forget to include a call to action in their content.  The call to action, or CTA as it is often referred to, is your way of telling your audience what you want them to do.  At MintCopy, we put a lot of thought into the CTAs we write and ensuring that the audience is left in little doubt about what we want them to do.  That might mean reaching for the phone, filling in a contact form or downloading an eBook. 

Sheetal Pinto - 8/5/2013 20:00

So you’ve updated your web copy, published articles, blog posts and press releases, but how do you know they are actually being read…let alone viewed?  You want to be sure that your content is getting the attention it deserves, but how can you measure this in a tangible way? 


Recent Posts

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 4/18/2019 06:00

B2B Content CAN Be Funny

As a rule of thumb, B2B marketing should avoid certain false steps or ‘faux-pas.’ The list includes attributes like being vague, presumptuous, or ill-researched. But somewhere along the way, marketers added "humorous"" to that list. Why?

Sheetal Pinto - 4/11/2019 06:00

Humour in Content Marketing

"Why did the SEO expert cross the road? To get hit with traffic!"1

For years, humour has been used in literature and content to engage audiences. From Shakespeare to Einstein, many notable figures in history used humour as a means to relay complicated or niche messages.

As any marketer will attest, incorporating the basic tenets of content marketing can make your content seem dry or taxing to read. Infusing humour into your writing can keep your readers interested to read, share, and comment upon.

Sheetal Pinto - 4/4/2019 06:00

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.

Sheetal Pinto - 3/28/2019 00:00

Your Guide to Using Search Intent

Search Intent, also known as keyword intent, is a way to optimize your content to attract more qualified leads through search engines. People search, process, and use the results of their online searches differently based on their goals (whether that is to buy a product or just gain more information). It is, therefore, essential for digital marketers and businesses that use SEO to understand and optimize their keyword usage according to what their target audience usually searches for.

Your mission as digital marketers is to ensure that if your product or service is what the consumer is looking for, their search leads them to you!

Sheetal Pinto - 3/21/2019 06:00

Creating good quality content is time-consuming and takes a lot of creative energy. However, a constant stream of content is essential to establish and maintain your position of authority in your market. Ongoing content marketing drives engagement and awareness for your business, brand, or agency.

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.