Tagged Under: conversions

Sheetal Pinto - 8/2/2017 20:00

Have You Tried these SEO Content Writing Techniques?
While research and strong writing skills are integral to a content writing job, it helps to keep in mind that the ultimate goal of content marketing is to get more conversions for your business. Quality website content is about relevance and substance, but it also involves adopting key editorial strategies that help you stand out and lead to brisk conversions. If your content marketing efforts are failing to get you results, you could be making some simple yet critical errors. Read on to learn how you can easily fix these problems and amend your content strategy.

Sheetal Pinto - 4/22/2015 20:00

There’s a good reason that everyone is talking about content marketing—it works! But only if you do it correctly. If you are about to kick off a lead generation program using content marketing, or have been doing content marketing for a while without seeing the results that you want, there is one important question you need to ask.

Sheetal Pinto - 12/11/2013 19:00

Continuing this list from our previous post, here are 21 additional Dos and Don’ts to make your content contribute significantly towards lead generation and conversion.

Sheetal Pinto - 12/4/2013 19:00

Too many people forget that SEO must be applied to all areas of your website and that includes your e-commerce store. Well-written copy about your products will not only boost your SEO efforts but will also help to convince and convert your potential customers.

Sheetal Pinto - 11/6/2013 19:00

The importance of interesting, high quality content and effective marketing has become of paramount importance now to get good rankings on the search engines. However, traffic to your website is no good unless the visitor becomes a conversion – enquiring about your products and services, joining your mailing list, or better still, making a purchase.

Sheetal Pinto - 10/28/2013 20:00

But Remember To Have FUN Doing It!  
Most of us are so easily bogged down by the pressures of work, family, careers, business, marketing, our health, the traffic, fuel prices...you name it. Try as we may to feel good and positive about life around us, it sometimes takes something as innocuous as the line-up at the movie theatre to spoil our fun.

Sheetal Pinto - 9/30/2013 20:00

You may have seen recent news that Google has released another search algorithm to shake things up.  The update, Google says, will improve search results and give users a better search experience overall especially when using voice search commands.

Sheetal Pinto - 8/26/2013 20:00

Many people focus so much on their sales message that they totally forget to include a call to action in their content.  The call to action, or CTA as it is often referred to, is your way of telling your audience what you want them to do.  At MintCopy, we put a lot of thought into the CTAs we write and ensuring that the audience is left in little doubt about what we want them to do.  That might mean reaching for the phone, filling in a contact form or downloading an eBook. 

Sheetal Pinto - 8/5/2013 20:00

So you’ve updated your web copy, published articles, blog posts and press releases, but how do you know they are actually being read…let alone viewed?  You want to be sure that your content is getting the attention it deserves, but how can you measure this in a tangible way? 


Recent Posts

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.