Tagged Under: copy

Sheetal Pinto - 4/26/2018 00:00

How to Influence Your Followers
Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.

Sheetal Pinto - 4/11/2018 20:00

Dos and Don'ts for Content Marketers 
Creating interesting content serves to attract more followers and expand your customer base. However, once you craft copy or other material that may resonate with your users, you must market it so that people can find it. This is why successful marketing is just as vital as good copywriting.

Sheetal Pinto - 3/28/2018 20:00

Effective Methods to Get Your Copy Seen and Shared 
Writing informative copy and devising other digital material can be both challenging and exciting. When you create content that speaks to your audience and beautifully articulates your message, the resulting feeling may very well be a sense of exhilaration. However, once you have created that epic blog post or other compelling content, do you know how and where to promote it? If your amazing copywriting is not seen by the right people, you will never know how effective it might have been.

Sheetal Pinto - 3/21/2018 20:00

Yes, You Can Market Your Brand Without Abandoning Your Principles
Marketing your brand can be a challenging process. The competition is fierce in many industries, and you may sometimes feel as though no one will find your website and other digital marketing content. However, applying sneaky, manipulative search engine optimization (SEO) tactics is not the answer. If you do this, you will lose credibility with your visitors, which means you could ultimately experience the opposite of your desired outcome. In fact, Google and other search engines do not look kindly upon such tactics, so you may find your web pages banished to virtual obscurity if you choose the wrong kind of SEO and marketing strategies. The good news? Employing ethical SEO can actually pay off when you utilize it correctly.   

Sheetal Pinto - 3/14/2018 20:00

How to Identify Readers and Why You Must
You might create the most compelling, readable, shareable content in your industry, but it is virtually useless if it does not reach the right individuals. To market your business successfully, you must know how to identify and speak to your target audience. Without a clear idea of the demographics you are selling your products or services to, you cannot form a truly effective digital marketing strategy. Instead, you will waste valuable time and money that could be put to good use elsewhere. 

Sheetal Pinto - 3/7/2018 19:00

Content Marketing Goals That Stand the Test of Time 
Digital marketing involves a wide range of tasks, including auditing your content and making changes when necessary. While you should certainly update your copy and other materials on a regular basis, you should also be aware that some objectives are timeless. Goals such as creating quality material and reaching your target audience will never go out of style.

Sheetal Pinto - 2/28/2018 19:00

Make the Most of Your Online Content this Year  
Making your brand, website, and social media pages relevant sometimes requires the capacity to leverage the most recent copywriting trends. Readers are more likely to respond positively to copy that follows the latest online best practices, and in contrast, more likely to exit the page when it offers an outdated style of writing.

Sheetal Pinto - 2/14/2018 19:00

Words and Phrases to Avoid when Copywriting 
Effective copywriting involves a variety of elements. To achieve a body of text that will impact your audience, you may need to get in the habit of proofreading each piece multiple times. Issues to look for include redundancy, excessive wordiness, and usage of phrases and words that are not necessary.  

Sheetal Pinto - 1/24/2018 19:00

What You Should Know to Stay Ahead of Your Competitors
SEO is an engine that never stops. If you want to move to or remain at the top of the search results, you may need to modify your strategy. A method that was working for you perfectly a few years ago might not yield the same results now. You do not need to be an expert to know which changes to make, but you should remain informed about the latest trends. Implementing just a few modifications, such as creating more useful content, improving page loading speeds, and accommodating voice searches, could help you gain an edge over your competitors.

Sheetal Pinto - 12/6/2017 19:00

Compel Your Readers to Stay on the Page
We have discussed it here previously, and it is an issue that will always require attention for some businesses: How do you create thought-provoking content if you work in an industry that is “boring?” Whether you run an HVAC company, an insurance agency, or an accounting firm, you truly can devise copy that compels readers to visit your site repeatedly. 


Recent Posts

Sheetal Pinto - 11/26/2020 06:00

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.

Sheetal Pinto - 11/5/2020 06:00

Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.

Sheetal Pinto - 10/29/2020 06:00

Last week, we discussed some of the challenges in creating quality content for B2B tech companies. This week, we’re going to look at some of the best practices for your B2B content marketing strategy.

Sheetal Pinto - 10/22/2020 06:00

Content marketing is important for showcasing your brand, growing an audience and ranking well on search engines. According to Finite, a global technology marketing community, COVID-19 has disrupted the B2B tech content industry, among many others. Even though many businesses trust in the efficacy of content marketing, there are many challenges facing B2B tech companies that are investing in content. When you understand some of the obstacles you face in content marketing, you can find solutions. Here are some essentials to practice.

Sheetal Pinto - 10/15/2020 06:00

Content drives the internet, whether it’s a customer searching for information or a search engine that ranks pages. Every day, there are billions of new blogs, eBooks, infographics and videos uploaded to the internet. To stand out amid the noise, your content must be relevant to the user, well written and polished, and have a purpose. Quality content doesn’t just happen. It takes planning and research. And you need a quality creator, the right writer.

Sheetal Pinto - 10/8/2020 06:00

A Step-by-Step Guide to Get Media Coverage

Media coverage isn't always a top goal for digital content marketing, but good PR isn't just good for your branding. When it's done right, media coverage can help boost your SEO efforts and attract a greater audience. Getting your company mentioned on local news outlets or even major news outlets isn't easy to achieve, but with research and the right online PR strategy, you can put your brand on a larger stage.

Sheetal Pinto - 10/1/2020 10:58

Hungry? Order online and get whatever you’re craving. But first, you’ll check the reviews and ratings, won’t you? Shopping online for your favourite clothing brand? What are others saying about the new Fall Collection? Of course, that matters! According to Inc.com, 84% of people trust online reviews as much as a personal recommendation. Most businesses try to do everything they can to avoid bad reviews for that reason. Unfortunately, feedback, both positive and negative, is an inevitable outcome of running a business. Negative feedback is uncomfortable, but it’s also an opportunity to improve. You’re not likely to get those perfect 5-star reviews from every customer, every time. So, remember that you will never please everyone, but you can strive to please many. If you have a customer complaint or criticism, take the trouble to find out what went wrong. Take those negative reviews and use them to create quality content that shows customers you care.

Sheetal Pinto - 9/24/2020 06:00

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".