Tagged Under: copywriter

The digital world has diversified marketing, breaking it into more areas of expertise than we could’ve ever imagined. Now, everyone has a webpage—and getting yours to the top of the list matters.

Being a strong copywriter is only the tip of the iceberg when it comes to taking your place on the first page of Google’s search results. Knowing how to apply SEO is the key to unlocking your website’s potential.

SEO can seem like a completely different language to the layman. Even experienced content writers are still baffled by the rapid-fire changes taking place in the content optimization industry. It doesn’t have to be this intimidating. We have put together this 3-part series dedicated to decoding the mysteries of SEO and offering simple tactics to improve your technique.

When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.

When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.

Understanding Content Marketing vs Advertising
Getting the word out about your brand or product involves a careful balance between advertising and content marketing. To do this properly, you need to know the difference between the two.  Both practices are vital for brand awareness, and they each offer various advantages. If you wish to leverage your copywriting and other marketing materials to get the best results possible, your advertising efforts should be only one part of your overall campaign.  

How to Identify Readers and Why You Must
You might create the most compelling, readable, shareable content in your industry, but it is virtually useless if it does not reach the right individuals. To market your business successfully, you must know how to identify and speak to your target audience. Without a clear idea of the demographics you are selling your products or services to, you cannot form a truly effective digital marketing strategy. Instead, you will waste valuable time and money that could be put to good use elsewhere. 

Content Marketing Goals That Stand the Test of Time 
Digital marketing involves a wide range of tasks, including auditing your content and making changes when necessary. While you should certainly update your copy and other materials on a regular basis, you should also be aware that some objectives are timeless. Goals such as creating quality material and reaching your target audience will never go out of style.

We have been talking about how it is important to deliver customized content in order to increase engagement and improve conversion online. While it is true that bite-sized chunks of interesting and unique online content work very well, one cannot undermine the value of more detailed, intense copywriting seen in pieces such as white papers, e-books and presentations.

They say ‘you can lead a horse to water, but you can’t make him drink.’ A marketer knows different.  There are two basic steps – first, you have got to lead your audience to your content, and second, do something to make them lap it up.