Content Marketing Blog

Tagged Under: copywriting agency

Sheetal Pinto - 8/23/2017 20:00

Break the Monotony with Tips and Tricks from the Top SEO Writers in Canada
If you run a blog or website long enough, you will inevitably run into the boredom that plagues all writers and content creators. When this happens, make note that this is not a cause for alarm. You can overcome these phases by applying proven industry techniques.

Sheetal Pinto - 8/2/2017 20:00

Have You Tried these SEO Content Writing Techniques?
While research and strong writing skills are integral to a content writing job, it helps to keep in mind that the ultimate goal of content marketing is to get more conversions for your business. Quality website content is about relevance and substance, but it also involves adopting key editorial strategies that help you stand out and lead to brisk conversions. If your content marketing efforts are failing to get you results, you could be making some simple yet critical errors. Read on to learn how you can easily fix these problems and amend your content strategy.

Sheetal Pinto - 7/12/2017 20:00

A User Story is a Key Aspect of Content Strategy
Ask content marketers about their biggest challenge. Most will agree: creating content that accurately identifies the needs of their target audience is the most difficult part of their job. Using mere guesswork in the ideation process without strategic thinking and research often leads to content that does not resonate with the reader, and ultimately fails to get conversions. One powerful and highly beneficial tool that helps to eliminate assumptions that marketers make on behalf of their target audience is the user story.

Sheetal Pinto - 6/21/2017 20:00

Drive the Value of Your Content UP, not DOWN
The SEO copywriters here at MintCopy have exciting jobs. On any given day, our copywriting agency has a diversity of content marketing projects for all types of clients in a range of industries. The SEO content we produce includes everything from posts for CEO and CMO blogs to DIY home maintenance tips to expert advice on avoiding cyber security risks to why your printed circuit board may experience failure, and much more. Needless to say, we learn something new every day and also get to sound like so many different individuals and organizations. SEO copywriting allows us the opportunity to be ghost writers with knowledge and insights into an endless variety of subjects, but always with a distinct voice.

Sheetal Pinto - 6/7/2017 20:00

Useful Insights for Your Business
2016 proved that the evolution and growth of content marketing is unstoppable. The widespread use of ad blockers is an indication that users do not appreciate disruptive and annoying ads, and want the freedom to make up their own minds. In this context, content marketing has assumed greater importance because it remains the only real means through which brands can endear themselves to their target audience.

Sheetal Pinto - 5/31/2017 20:00

SEO Link Building is the Key to Getting Your Content Noticed
Many people make the mistake of assuming that SEO and content marketing are two different entities, and that is a substitute for the other. Nothing could be further from the truth. SEO needs great content to back it up; in fact, SEO wouldn’t work at all without content. Similarly, content marketing without SEO is akin to putting up a stellar stage performance for an empty auditorium. Quality content alone is never enough to help a site rank high on the SERPs; it needs skillful optimization and promotion using the latest SEO techniques. If users don’t find you for relevant keywords on Google, how can you expect them to visit your site and engage with all the great content you have created for them?

Sheetal Pinto - 5/26/2017 20:00

There’s a Reason Why 60% of B2B Marketers Say their Blog is their MOST Valuable Online Channel
Download this free eBook and discover:

Sheetal Pinto - 5/17/2017 20:00

Valuable Insights to Drive Your Content Strategy
As human beings, we always endeavour to find easier and more efficient ways to do something. Even as the field of content marketing continues to expand, it brings to light many aspects of the industry that are ripe for change. It is no surprise that the content marketing field is seeing transformative developments in the last one or two years.

To keep up with the ever-evolving and crowded landscape of content marketing, several new companies are creating Artificial Intelligence-powered applications and technologies to help content marketing teams produce and distribute hyper-targeted, streamlined content that can dramatically improve results. Rather than the threat of “Robots taking over the world”, AI is being looked upon favourably in the content marketing arena, and the reason is clear. While marketers have only a finite capacity to parse through data generated from numerous formats and channels in order to build a strategy, AI has infinite ability to comb through pages and pages of content in quick time, and come up with precise insights and predictions.

Sheetal Pinto - 5/10/2017 20:00
Content Strategy Gives Shape to Editorial Planning
Content marketing is now an indispensable arrow in the digital marketing quiver. Very few companies, however, have a clear idea of how content marketing can deliver real, measurable results. For content marketing to be effective in increasing in leads and conversions, organizations need to formulate a proper content marketing strategy. Working without a defined and documented strategy is like designing a website without consulting an information architect.
Sheetal Pinto - 5/3/2017 20:00

3 Key Steps to Change this
Most of us have subscribed to online newsletters at some point. You sign up for a newsletter when you like a particular brand and would like to receive regular email communication from the company.  An email newsletter – like a newspaper – can have a mix of content that includes educational articles, trend stories, company and industry news, surveys, events, product launches and promotions.


Recent Posts

Sheetal Pinto - 10/18/2018 06:00

Press releases are one of the very first connections you’ll make to your audience. They need to be an action-packed compilation of information that matters to the people who will read it. In the dark (or less digital) ages, a press release was relegated to print. Now, they can be instantly delivered to pertinent locations with the touch of a button.

Sheetal Pinto - 10/11/2018 10:24

If you’re jumping straight into this post without reading the first two parts; then stop reading now and click here. This series has a lot of value and missing out on any part of it can leave you strategically short-changed. As we finish up our compilation of proven SEO copywriting tips, feel free to bookmark these pages for future reference (yes, they’re that good, even though we are saying so!). Enough small talk

Sheetal Pinto - 10/4/2018 06:00

The professionals at MintCopy are working to make the digital world a better place—one tip at a time. This means sharing what we’ve learned about the newest SEO updates, and how to apply these to your online copywriting. If you haven’t read Part 1 of this series, click here and get caught up.  

Sheetal Pinto - 9/27/2018 06:00

The digital world has diversified marketing, breaking it into more areas of expertise than we could’ve ever imagined. Now, everyone has a webpage—and getting yours to the top of the list matters.

Being a strong copywriter is only the tip of the iceberg when it comes to taking your place on the first page of Google’s search results. Knowing how to apply SEO is the key to unlocking your website’s potential.

SEO can seem like a completely different language to the layman. Even experienced content writers are still baffled by the rapid-fire changes taking place in the content optimization industry. It doesn’t have to be this intimidating. We have put together this 3-part series dedicated to decoding the mysteries of SEO and offering simple tactics to improve your technique.

Sheetal Pinto - 9/20/2018 06:00

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Sheetal Pinto - 9/6/2018 05:58

When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.

When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.

Sheetal Pinto - 8/30/2018 06:12

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include:

Sheetal Pinto - 8/23/2018 08:34

The way that people view content online is changing every day. The internet isn’t exactly new and impressive anymore, and it takes a more sophisticated approach to build a rapport with your target audience. This is a nice way of saying that people are bored and disillusioned with the same old copy that they’ve seen for years.

Sheetal Pinto - 8/16/2018 06:00

The Google algorithm is the equivalent to the “Great and Powerful Oz” of search engine optimization (SEO) techniques. It sets the parameters for the way that search engines recognize relevant content, and constantly changes based on new data and organic search results. So, when one of these algorithm updates comes out—we pay attention.

The most recent changes to the SEO algorithm have primarily targeted health, personal finance, and Your Money Your Life (YMYL) sites, earning them the nickname, “the Medic Update.” Experts are still wading through the changes, but Google isn’t confirming any specific area targeted by the update. In fact, as usual, Google isn’t sharing much information at all—leaving SEO experts to formulate and refine their own strategies to focus on one thing—quality.

Sheetal Pinto - 8/9/2018 06:00

It’s harder to come up with a solution if you haven’t taken the time to properly identify a problem. This is what content auditing is all about. When you take the time to perform a complete audit of your website content—or hire experienced Toronto copywriters to do so—you’re looking for weak spots. Finding these allows you to come up with a content marketing strategy for improving the overall balance, readability, and value of your website with trusted services from experienced SEO writers.

The digital era means using words and media to communicate, and if your content doesn’t speak to your target audience—you have a problem.