Content Marketing Blog

Tagged Under: create content

Sheetal Pinto - 11/18/2015 19:00

It’s a Lot More!
In the early days of search engine marketing, the keyword epidemic hit and stuck. Despite several algorithm updates from Google and all the talk of content relevancy, many organizations are still hung up on keywords as the main focus of their content generation. For content generation services, this is a nightmare, with clients demanding that a handful of keywords should be squeezed into even the smallest piece of text. Not only does forcing keywords into content lead to poor-quality reads, if any, but it does not truly leverage how a search engine will see your website and rank it on the results pages (SERPs).

Sheetal Pinto - 3/18/2015 20:00

Content marketing has been around in one way or another for hundreds of years, but for many of us, it is still a relatively new concept. Even if you do know your way around a digital marketing strategy, you still need to keep up with marketing trends and truly understand what your audience wants. There are many reasons why your content might fail, but here are some of the key areas you might want to address first.

Sheetal Pinto - 1/21/2015 19:00

Cut Through The Clutter—Here’s How…
With so many different content marketing options available to you, it can be hard to know where to start when it comes to promoting your business online. Some people may tell you to start a blog, others may tell you that video is the new blog, or you might be told to forget your website altogether and focus on social media marketing instead.

Sheetal Pinto - 4/7/2014 20:00

Your content is being regularly produced according to your editorial calendar. You are beginning to grow your audience, but you are not quite sure what is producing the best results nor how to improve the situation. Because there is always room for improvement, right?

Sheetal Pinto - 3/31/2014 20:00

As the need to create content drives all of us into a writing frenzy, it is important to make sure that your content is achieving its primary purposes. That is: to satisfy and engage your audience, realize your desired business goals, and thirdly, appeal to the search engines' algorithms. But how do you know it is working?

Sheetal Pinto - 3/26/2014 20:00

MintCopy Was At Schulich Marketing Association’s Annual Conference—ENGAGE  
It’s always an invigorating experience to be among fresh graduates and young professionals—brimming with enthusiasm, full of questions and capable of some fascinating sparks of wisdom. Add to that the enlightening company of industry experts on content marketing and you have a memorable day of learning and sharing!


Recent Posts

Sheetal Pinto - 7/18/2019 06:00

How Negative Reviews Can be Used to Drive Positive Traffic

It’s no surprise that the internet can be a mean place at times. For a small business, negative reviews online can feel particularly aggressive and personal. Unlike the Amazons and eBays of the world with their deep pockets, there’s no PR team to deal with public criticism or cushion the blow.

Sheetal Pinto - 7/11/2019 06:00

Crafting Quality, Conversion Driven Landing Pages

For new content marketers, SEO can feel like rocket science. While it is a science, it doesn’t require a PhD to understand and master. A key metric of success with SEO content is conversion. Understanding the science behind conversion, and how to leverage more of it, can help marketers succeed with their brands online.

Sheetal Pinto - 7/3/2019 09:53

The Importance of Using the Right ‘ism’s’ in Your Content

For Canadians, summer has kicked off to a great start. Between NBA Championships and Canada Day, it seems like us Canucks have our Canadianisms on full HD colour display for the world to see. For our neighbours south of the border, even this post might be too Canadian. After all, is it colour or color?

Sheetal Pinto - 6/27/2019 09:53

Call Me, Definitely!

What do you think of when you think of a CTA for your digital content?

Is it “Read More” or maybe, “For a limited time, you can subscribe for $9.99 and pay no delivery fees?”

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Sheetal Pinto - 6/6/2019 06:00

Making Content Marketers Better Managers

When a sports team wins a big championship, the success is credited to two major factors: the players and the coach. One could argue that a team is only as good as the direction they’re given. That’s why, it’s no surprise that the best coaches in NBA, NHL and the MLB are loved by their teams. Whether they’re coaches, mentors or simply managers, regardless of your field of expertise, the person responsible for giving direction and instruction has a pivotal job on their hands.

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.