Content Marketing Blog

Tagged Under: creative content

Sheetal Pinto - 6/24/2015 20:00

Craig Ballantyne, CEO of Early to Rise says, “Right now, there are people crying themselves to sleep because they haven’t found your product or service”. Craig is highlighting that everyone has problems and frustrations causing them pain. They all have goals they desperately want to achieve. The question is: are YOU going to be their hero? Will you help your customers sleep well at night?
The word “hero” may set off your modesty alarm, but the fact is that people love and look for heroes. Content marketing opens up a world of opportunities for you to become a customer hero.

Sheetal Pinto - 10/22/2014 20:00

Canadian Thanksgiving, like all good things, came and went by too soon. It’s a time for being thankful for what we have and celebrating with our families. It’s also the time when we go out and buy the biggest turkey in the store without much thought about what we are going to do with the leftovers! 

Sheetal Pinto - 7/30/2014 20:00

When you invest a lot of time and effort into content marketing, it can be frustrating to find that it isn’t doing anything for you. It’s not bringing in more qualified traffic, not engaging the visitors who come to your site and it’s certainly not converting. So what could be going wrong?

Sheetal Pinto - 7/3/2014 20:00

You’re busy. You have a hundred and one things to do and you still have your daily social media content to take care of.

Sheetal Pinto - 10/7/2013 20:00

Does your copy have personality?  Is it fun and friendly?  Is it corporate and professional?  Or is your copy a little confused and in need of finding itself?  Well, we can’t send your content on a mission of self-discovery, but we can explain why personality is important when defining your content strategy online. 

Sheetal Pinto - 11/13/2010 19:00

Smarter than ever, consumers are more interested in your message than the shock and awe marketing tactics from years gone by. Consider how the majority of your audience retrieves information. In the past newspaper and T.V. ads were king and most consumers discovered retailers and companies leafing through the morning paper or while watching their favorite sitcom.


Recent Posts

Sheetal Pinto - 11/14/2019 06:00

Everything You Wanted to Ask about “People Also Ask”

Google can be a very interesting and also a very strange place. Have you ever spent hours searching seemingly meaningless facts, hopping from one topic to another? If you’re wondering how you started reading about tequila and ended up reading about Barack Obama, you’re not alone. However, you probably haven’t noticed the one feature that was responsible for leading you down that rabbit hole: People Also Ask.

Sheetal Pinto - 11/7/2019 06:00

Giving Your Content Strategy Some TLC 

On the first day of Christmas, my true love gave to me: a content marketing strategy?

OK, maybe that’s not how the phrase goes, but it’s the thought that counts😊. The holidays aren’t just fluff and fun; they’re also the most profitable time of the year. However, during the holiday season, your marketing strategy might be the last thing on your mind. As the festivities roll in, it’s important to consider how your marketing efforts can reach full potential and cement a loyal audience.

Sheetal Pinto - 10/31/2019 10:57

Top Content Ideation Tools You Can Use  

Let’s face it – not everyone can brainstorm new content ideas like a machine. Brainstorming great ideas? That can feel like an uphill challenge and a sprint combined. For most of us, it’s easy to get your idea juices flowing when you first start posting content. A few months down the line, it can be difficult to identify new and fresh approaches to talk to your audience.

Sheetal Pinto - 10/24/2019 06:00

The Benefits of Working with Content Marketing Specialists  

In the last decade, advertising agencies have experienced a renaissance in the way that the public views them. With the popularity of the show Mad Men, agencies seem to have rekindled that glimmer and sparkle in the general eye. Imagine a Don Draper character, drinking scotch and coming up with the next big idea to skyrocket your business to success! Sounds glamourous – and unfortunately, unrealistic.

Sheetal Pinto - 10/17/2019 06:00

Power Your Content Marketing with Organic Search Optimization

A robust content marketing strategy can take your business to new heights. Content marketing helps you stand out from the competition and highlight your expertise in a field. When done right, your strategy doesn’t just help you retain customers, it brings you new ones. In your marketing toolkit, there are many tools you can leverage to make your strategy work successfully. The sledgehammer in your toolkit is organic search.

Sheetal Pinto - 10/10/2019 06:00

The Move from Traditional to Digital Content Marketing

You’ve worked hard to build your business. You’ve put in the hours and checked all the right boxes. You’ve spread the word and spent money on traditional advertising. Why pivot to content marketing, when the old ways seem to be working fine?

Sheetal Pinto - 10/3/2019 06:00

Hint: It’s Not More Content

As the 4th quarter of 2019 rushes by, our thoughts naturally turn to the coming year. You’ve likely read about 2020 predictions for content marketing that talk about voice assistants, video proliferation, longtail keywords, chatbots, and the changing world of search.  Trend-based insights are useful – and tactical.

Sheetal Pinto - 9/26/2019 06:00

What Content Marketers Need to Know

A recent post on Google’s blog outlines the company's shifting perspective on how consumers search. The future of Search will evolve to reflect how consumers are now:

Sheetal Pinto - 9/19/2019 06:00

Marrying Technology and Creativity Gets Results

Keeping up with how Google’s search and ranking algorithms work is akin to the arcade game “Whack-a-Mole.” Just when you think you’ve conquered the challenge, another change pops up, and you're struggling to get your website and your content to rank on SERPs again.

Sheetal Pinto - 9/12/2019 06:00

No! And Here’s Why

Artificial Intelligence (AI) is ubiquitous. It’s the underpinning of the robotic vacuum whirring around your living room, helping it choose the most efficient cleaning paths. It’s in the offices of wealth management advisors who rely on it to scour big data and find opportunities in the stock market. And the online travel agent who helped you plan your next trip to Europe? Yes, an AI-driven examination of your past preferences likely led that chatbot to make specific recommendations for your upcoming itinerary. Artificial intelligence can improve responsiveness, speed up decision-making, and personalize interactions.