Tagged Under: digital marketing

Sheetal Pinto - 10/10/2019 06:00

The Move from Traditional to Digital Content Marketing

You’ve worked hard to build your business. You’ve put in the hours and checked all the right boxes. You’ve spread the word and spent money on traditional advertising. Why pivot to content marketing, when the old ways seem to be working fine?

Sheetal Pinto - 8/22/2019 06:00

Craft a Plan and Create Quality Content to Wake Up Your Audience

Do you watch talent shows on television? You’ve heard the panel of judges ask a contestant, “What are you doing this week to take it to the next level?” The camera pans to the singer or dancer whose face often reflects the stress of the challenge. The performance may include strobe lights, backup dancers, or pyrotechnics. It's big and bright, but can you remember the song the next day? Did it stand out from any of the dozen other 'big' performances? Unfortunately, the answer is probably 'no,' since the performances seem blurringly alike in your memory. If you're lucky, one of the performances was memorable, perhaps because it resonated with you in some way.

Sheetal Pinto - 12/6/2018 06:00

Dentists may be able to handle plaque, dental equipment, and even root canals with ease, but what happens when they try their hand at marketing? Word of mouth used to be enough to attract and keep patients. Now, people have more options and it’s important to get your brand in front of the right audience with SEO copywriting and other digital marketing tools.

Whether you have some idea of how content marketing works, or you think SEO is a complex software, it suffices to start with the confidence that you can improve on your digital marketing strategy without spending a fortune. This starts by learning more about content marketing, and what it means for your dental practice. We won’t say “it’s like pulling teeth”, because that’s simple!

Sheetal Pinto - 6/14/2018 00:00

How to Use it for Your Content Marketing Efforts
We live in a world filled with an overwhelming amount of information. It can be difficult to get noticed, especially for small businesses. Try a proven strategy with The Inverted Pyramid (TIP) to help you stand out.

Sheetal Pinto - 3/21/2018 20:00

Yes, You Can Market Your Brand Without Abandoning Your Principles
Marketing your brand can be a challenging process. The competition is fierce in many industries, and you may sometimes feel as though no one will find your website and other digital marketing content. However, applying sneaky, manipulative search engine optimization (SEO) tactics is not the answer. If you do this, you will lose credibility with your visitors, which means you could ultimately experience the opposite of your desired outcome. In fact, Google and other search engines do not look kindly upon such tactics, so you may find your web pages banished to virtual obscurity if you choose the wrong kind of SEO and marketing strategies. The good news? Employing ethical SEO can actually pay off when you utilize it correctly.   

Sheetal Pinto - 3/14/2018 20:00

How to Identify Readers and Why You Must
You might create the most compelling, readable, shareable content in your industry, but it is virtually useless if it does not reach the right individuals. To market your business successfully, you must know how to identify and speak to your target audience. Without a clear idea of the demographics you are selling your products or services to, you cannot form a truly effective digital marketing strategy. Instead, you will waste valuable time and money that could be put to good use elsewhere. 

Sheetal Pinto - 3/7/2018 19:00

Content Marketing Goals That Stand the Test of Time 
Digital marketing involves a wide range of tasks, including auditing your content and making changes when necessary. While you should certainly update your copy and other materials on a regular basis, you should also be aware that some objectives are timeless. Goals such as creating quality material and reaching your target audience will never go out of style.

Sheetal Pinto - 2/28/2018 19:00

Make the Most of Your Online Content this Year  
Making your brand, website, and social media pages relevant sometimes requires the capacity to leverage the most recent copywriting trends. Readers are more likely to respond positively to copy that follows the latest online best practices, and in contrast, more likely to exit the page when it offers an outdated style of writing.

Sheetal Pinto - 2/21/2018 19:00

Avoid These Copywriting Mistakes
Digital marketing for any business involves a broad range of details, from analytics to consumer testing to content. If your profits last year were not exactly what you were hoping for, you may need to make some changes. You might be surprised to learn that by making some modifications to your copywriting, you could experience a surge in the number of leads and conversions that your business sustains.

Sheetal Pinto - 2/7/2018 19:00

What Can It Do for Your Business?
Digital marketing bears several differences and similarities to traditional advertising tactics. Depending on what formats and strategies you choose, you will, ideally, find a combination from both the conventional and the modern that enhance your efforts to reach new customers.


Recent Posts

Sheetal Pinto - 9/24/2020 06:00

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".

Sheetal Pinto - 9/17/2020 06:00

When you started your business, you may have begun with a business plan. Over time, your business plan may have changed and adapted as you learned more, and the marketplace changed. The current pandemic has definitely required many businesses to pivot on their strategies. Your content strategy must be dynamic, just like your business plan. Whether you’ve been creating content for many years or are just starting to invest in content marketing, you need to start with a solid foundation.

Sheetal Pinto - 9/3/2020 05:45

Key Considerations and How to Decide 

Creating quality content to keep your SEO strategy on target and to provide relevant information to your audience can get overwhelming. Content is vital to your overall marketing plan. You need content as much as you need customers. At some point, you may think that you need to outsource your content creation. Do you hire an in-house copywriter? Should you sign on with a content agency? Both options have pros and cons. Let’s take a look at some of the considerations to think about to make the decision that is right for your business.

Sheetal Pinto - 8/27/2020 06:00

Relevance is the KEY to Writing High Ranking SEO Content

If your customer could only see the title of your last blog post, what would she know about your brand? Would the title alone be compelling enough to make her click through to find out more? Is the title clear and descriptive? Would a stranger know what the text was about without any other context? This idea of context and clarity is important to think about when you’re creating content for your website, blog, and social channels. Remember that Google, like other machines, cannot read—it can only try to guess what your content is about, from the way you lead into it—with titles, meta descriptions, headers, and keywords. Experienced SEO copywriters know how to help Google guess correctly. 

Sheetal Pinto - 8/20/2020 06:00

Here's How the Best of the Best Do It!

Content marketing is what we now call “storytelling”. Going back to the art of storytelling, think of the greats—and we don’t mean just Hans Christian Anderson, Enid Blyton, Grimm Brothers, and other master storytellers. Think of grandma, and grandpa, and Nanny Pat, and Bill the bartender, and Joe at the car repair shop, and Bob the barber, and so many others who told the most interesting stories you still fondly recall. What made them so interesting? They talked about everything from man’s first steps on the moon to today’s town gossip to why brussels sprouts are worth trying to where you can catch the best fish and how. You gave your ear to these storytellers because you trusted them to have your best interests at heart. And that, is the key to content marketing. Tell a good story but also in a way that instill trust in the audience. That’s what the best content marketers do.

Sheetal Pinto - 8/13/2020 15:07

Your In-House Assets are a Goldmine!

Even if you’re new to SEO, you know that search engine algorithms and ranking systems look for new content online. Creating content on a regular basis can seem like a daunting task and getting that content blueprint or content calendar in place can take forever. Even if you hired the best copywriters in North America, they still need the themes, topics, and ideas to come from you. Most business owners don’t realize this—you could be sitting on a treasure box of content within your company. If you are struggling with finding new ideas for content, stop trying to reinvent the wheel. Use the assets you have. Think of it a little bit like your favourite foods, many of which were created from leftovers that some creative cook decided to use instead of throwing out!

Sheetal Pinto - 8/6/2020 06:00

They say a picture is worth a thousand words. A video must be worth 100,000 or more words by that rate. Video is a powerful medium that lets your business tell a story. Consumers respond to video. Google reports that watch time for shopping-related videos grew by 5X over two years. A Google-commissioned study found that “YouTube reaches more 18 to 49 year-olds in an average week than all cable TV networks combined.” Video can be an important part of your content strategy. But it needs some support with written content. Meaningful, keyword-rich text descriptions can help increase viewership and sharing for your online videos.

Sheetal Pinto - 7/30/2020 06:00

How to Create a Case Study for Your Website

A case study is a unique content marketing tool that can be used effectively to drive leads and sales. In a B2B Marketing survey, case studies were found to be the most effective content format. Not surprising at all, because we know that everyone loves a great story! While there is so much emphasis on storytelling in online content, case studies are not as common as blog posts or video in content strategy. Let’s talk about case studies and how to write one that works for your business.

Sheetal Pinto - 7/23/2020 00:00

 Google is the most popular search engine, capturing over 70% of search market share and over 85% of mobile search. It’s used for entertainment, business, education, medical care, and more by millions of people. And yet, many people don’t realize Google’s full power as a search engine. Google has many different ways to provide users with relevant search results. As a content marketer, you should know how to search effectively and adapt your SEO strategy keeping in mind Google’s power users.

Sheetal Pinto - 7/16/2020 06:00

“How-to" content is a popular motif for almost every industry. Readers enjoy these online tutorials and educational learning materials. Google reported back in 2015 that 91% of smartphone users turned to their device while completing tasks and called these “micro-moments”. An estimated 100 million hours of “how-to content” was consumed in North America alone that year. In 2020, the number is, undoubtedly, a lot higher. Consumers want to know how to do things and want to do themselves or at least understand the process. Digital marketing can tap into that need by producing content to solve problems. Taking advantage of these micro-moments through “how-to” content can deliver significant results for your branding and visibility.