Content Marketing Blog

Tagged Under: lead generation and marketing

Sheetal Pinto - 4/26/2018 00:00

How to Influence Your Followers
Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.

Sheetal Pinto - 5/4/2016 20:00

Strategies to ‘Seize the Moment’ at Live Events
Live events are no longer restricted to creating excitement within the venue and event space. From Snapchat to Twitter to Facebook and beyond, your event needs to be ready for the live space and the online action! Whether you are hosting or attending an event this year, take some time to properly strategize beforehand. A little foresight will give you a wealth of content throughout and after your next big event.  

Sheetal Pinto - 12/11/2013 19:00

Continuing this list from our previous post, here are 21 additional Dos and Don’ts to make your content contribute significantly towards lead generation and conversion.

Sheetal Pinto - 12/9/2013 19:00

Content is King—everyone knows that. You know you need to be active in ensuring that fresh, high quality, informative content is reaching your audience. How should you do that and what are the issues you should consider when creating and marketing content? Here we start a list that could grow and grow......please contribute your Dos and Don'ts by email.

Sheetal Pinto - 8/5/2013 20:00

So you’ve updated your web copy, published articles, blog posts and press releases, but how do you know they are actually being read…let alone viewed?  You want to be sure that your content is getting the attention it deserves, but how can you measure this in a tangible way? 


Recent Posts

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.

Sheetal Pinto - 3/7/2019 06:00

Your FAQ Page Can Boost SEO and Customer Satisfaction

There are few acronyms as well-known as FAQ. The FAQ page, or Frequently Asked Questions, is an important section of a website, where customers can seek answers to the most pressing general questions. Whether it’s a company’s shipping policy or an important piece of instruction, FAQs make a customer’s life easier. The page can be found on all of the most visited websites in the world. Your business, whether big or small, can benefit from having one too.

Sheetal Pinto - 2/28/2019 06:00

Content Writing Tips That Work  

Let’s admit it: everyone thinks they can write well. However, the truth is a little harder to swallow. Writing is difficult, and perfecting the craft takes work like any other. Good writers have that balance of talent and effort nailed down to a tee. However, it can be overwhelming to account for another factor: marketing your writing online.

Sheetal Pinto - 2/21/2019 06:00

Get Your Audience to Stop Searching and Start Looking (At YOUR Content!)  

The internet is a wonderful, but inevitably addictive place. It’s common to spend hours scrolling from post to post on your smartphone, as different pieces of content fight for your attention. As content consumers, it’s interesting to take a step back and take note of what content draws us in, and what turns us away. Regardless of our reactions, all that content is vying for our attention.

Sheetal Pinto - 2/14/2019 06:00

Do (Lots!) More with Content Marketing

There’s no feeling like writing that first blog post. It’s not easy putting down thoughts about something specific – whether it’s your professional expertise or a personal insight. Writing a blog can be a great tool to learn and grow as a marketer and content publisher online.

Sheetal Pinto - 2/7/2019 06:00

More Expert Content Optimization Techniques

Last week, we covered part one of our tips on Strong Rankings for your Digital Content. As mentioned, SEO and the page ranking system are cornerstones of effective digital marketing. This week, we continue exploring some of the most important signals to consider when it comes to Google search engine optimization.

Sheetal Pinto - 1/31/2019 06:00

Digital marketing has become an essential avenue to achieve visibility and success for your business, online and offline.

Sheetal Pinto - 1/24/2019 06:00

Take a Page Out of Award-winning Songwriting Techniques

Writer Richard Bach once said, “A professional writer is an amateur who didn’t quit.” When it comes to writing and creating content, there are times when the most established writers among us feel like amateurs. While we may be experts in our fields, sharing our expertise in an engaging way requires a whole new set of copywriting skills.

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.