Content Marketing Blog

Tagged Under: leading copywriting agency Toronto

Sheetal Pinto - 1/25/2017 19:00

Tips for Turning Your Stats into Stories
The trends don’t lie and show no signs of letting up: Big Data is still a big deal in marketing. Beyond forecasting, budgeting, and demographics, are you getting the most from your data? Consider using those figures to inform and produce your marketing content.

Sheetal Pinto - 11/16/2016 19:00

How to Fine-Tune Your Homepage for Lead Generation and Conversion  
You have a great product, efficient staff, flexible contract options, a slew of services, enviable experience, and a unique value proposition… but you don’t need to say it all at once, or all in one place! In fact, all the wonderful stuff you offer can seem overwhelming if it is all crammed on a single homepage.

Sheetal Pinto - 10/26/2016 20:00

Helpful Tools for Better Content Writing
If you are producing, publishing, and tracking your marketing content in-house, it is likely a small operation. Even large companies often have a small team crafting their digital communications. This tight knit group can pay off by establishing and maintaining the voice and tone of your company, but it can also lead to slumps and oversights.

Luckily, there are some handy free programs available to help triple-check and improve your content writing. Check out these three online tools, highlighted by CCO, for an extra checkpoint or to mix up your routine:

Sheetal Pinto - 9/7/2016 20:00

Making the Right Words Stand Out
Looks matter…especially online! They create an impression on users and communicate what your company is about through visual cues. Your marketing content can also benefit from a little visual treatment. Skimming and readability are among the most important factors for creating digital content that converts. So don’t think that once you are done proofreading for spelling and grammar that your work is done!


Recent Posts

Sheetal Pinto - 9/12/2019 06:00

No! And Here’s Why

Artificial Intelligence (AI) is ubiquitous. It’s the underpinning of the robotic vacuum whirring around your living room, helping it choose the most efficient cleaning paths. It’s in the offices of wealth management advisors who rely on it to scour big data and find opportunities in the stock market. And the online travel agent who helped you plan your next trip to Europe? Yes, an AI-driven examination of your past preferences likely led that chatbot to make specific recommendations for your upcoming itinerary. Artificial intelligence can improve responsiveness, speed up decision-making, and personalize interactions.

Sheetal Pinto - 8/29/2019 06:00

With Only Seconds to Stand Out!

We have some sobering news for marketers trying to connect using emails: the average attention span for adults is 8 seconds. But wait! All is not lost. Here are a few examples of activities that take 8 seconds or less. You can:

Sheetal Pinto - 8/22/2019 06:00

Craft a Plan and Create Quality Content to Wake Up Your Audience

Do you watch talent shows on television? You’ve heard the panel of judges ask a contestant, “What are you doing this week to take it to the next level?” The camera pans to the singer or dancer whose face often reflects the stress of the challenge. The performance may include strobe lights, backup dancers, or pyrotechnics. It's big and bright, but can you remember the song the next day? Did it stand out from any of the dozen other 'big' performances? Unfortunately, the answer is probably 'no,' since the performances seem blurringly alike in your memory. If you're lucky, one of the performances was memorable, perhaps because it resonated with you in some way.

Sheetal Pinto - 8/15/2019 06:00

In the early days of social media marketing, big numbers were a big deal. Brand marketers were hankering after more likes, more shares, more followers, and just more love in general. Today, that craving hasn’t gone away entirely, but here’s a fun fact: 196% of social media users that engage in online conversations about a brand, are not even following the brand. 2Internet users spend a lifetime average of 5 years and 3 months on social media.

Sheetal Pinto - 7/25/2019 06:00

Better Content = Stronger Connections!

Have you ever been intrigued by the title of a webinar or conference seminar? “9 Breakthrough Strategies to Build Your Business in ’19!” screams one headline. “Everything You Need to Know About Attracting New Customers!" says another.  The promise of insights often leads you to register for the session quickly. But how often is the headline the best part of the presentation? Are you sometimes disappointed with the scarcity of useful content and left wondering why you wasted your time?  Weeks later, you start receiving multiple emails' pitching' you the presenter's services. You realize the event was a fishing expedition designed to get your contact information. Instead of building your trust, the sponsors have disappointed you and may have inadvertently alienated any future relationship.

Sheetal Pinto - 7/18/2019 06:00

How Negative Reviews Can be Used to Drive Positive Traffic

It’s no surprise that the internet can be a mean place at times. For a small business, negative reviews online can feel particularly aggressive and personal. Unlike the Amazons and eBays of the world with their deep pockets, there’s no PR team to deal with public criticism or cushion the blow.

Sheetal Pinto - 7/11/2019 06:00

Crafting Quality, Conversion Driven Landing Pages

For new content marketers, SEO can feel like rocket science. While it is a science, it doesn’t require a PhD to understand and master. A key metric of success with SEO content is conversion. Understanding the science behind conversion, and how to leverage more of it, can help marketers succeed with their brands online.

Sheetal Pinto - 7/3/2019 09:53

The Importance of Using the Right ‘ism’s’ in Your Content

For Canadians, summer has kicked off to a great start. Between NBA Championships and Canada Day, it seems like us Canucks have our Canadianisms on full HD colour display for the world to see. For our neighbours south of the border, even this post might be too Canadian. After all, is it colour or color?

Sheetal Pinto - 6/27/2019 09:53

Call Me, Definitely!

What do you think of when you think of a CTA for your digital content?

Is it “Read More” or maybe, “For a limited time, you can subscribe for $9.99 and pay no delivery fees?”

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.