Tagged Under: marketing

Sheetal Pinto - 5/17/2018 00:00
p>How to Select Blog Topics that Will Make an Impact
Whether you write your blog posts in-house or you prefer to hire professionals and focus on marketing your content, you have probably come to the realization that you need compelling topics to attract readers. Additionally, the subject matter of your posts must make sense with regard to your field of interest and your audience.
If you want to build or grow a consistent readership, you must deliver posts that keep your visitors interested. As content marketing strategist Jean Spencer pointed out, based on research conducted by the Kapost team, 99 percent of marketers assert that a steady stream of ideas contributes greatly to their marketing success. If you feel frustrated because you cannot seem to generate such a creative stream, you are not alone. Another finding from the same study revealed that half of marketers do not have a sufficient supply of ideas to drive their content marketing. If this sounds like you, read below for insights on how to change that dynamic.

Sheetal Pinto - 4/4/2018 20:00

How to Avoid Them Successfully
Staying productive at work is important in virtually any type of industry. Unfortunately, many distractions may arise during the workday, and such problems can affect your performance. In fact, writers may be particularly susceptible to diminished efficiency due to distractions. According to one study, even the quality of writing submitted by the test subjects was adversely affected by interruptions.

Sheetal Pinto - 1/24/2018 19:00

What You Should Know to Stay Ahead of Your Competitors
SEO is an engine that never stops. If you want to move to or remain at the top of the search results, you may need to modify your strategy. A method that was working for you perfectly a few years ago might not yield the same results now. You do not need to be an expert to know which changes to make, but you should remain informed about the latest trends. Implementing just a few modifications, such as creating more useful content, improving page loading speeds, and accommodating voice searches, could help you gain an edge over your competitors.

Sheetal Pinto - 12/17/2014 19:00

Welcome to the next part in our “Reflections on Key Content Marketing Principles” series. If you caught Part 2, you’ll know that we talked about internal marketing, standing out from your rivals and focusing on the needs of the customer. These are all very important considerations for any company, and ones that can be taken care of easily with smart content marketing techniques.


Recent Posts

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.   

Sheetal Pinto - 12/10/2020 06:00

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.

Sheetal Pinto - 12/3/2020 06:00

Content is vital to your marketing strategy. The quality and volume of your content help drive your SEO rankings. The thing to remember is that SEO is just a skeleton without content. Content without SEO is just pretty fabric without a purpose. Many businesses produce content for SEO purposes. After all, you want your website to rank in search to gain customers. But if you forget about the human audience, your content won’t get consumed, shared and re-consumed. When you focus on your user first, making your content relevant and useful, your audience wants more, leading to better SEO rankings.

Sheetal Pinto - 11/26/2020 06:00

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.

Sheetal Pinto - 11/5/2020 06:00

Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.