Content Marketing Blog

Tagged Under: mobile content

Sheetal Pinto - 2/28/2018 19:00

Make the Most of Your Online Content this Year  
Making your brand, website, and social media pages relevant sometimes requires the capacity to leverage the most recent copywriting trends. Readers are more likely to respond positively to copy that follows the latest online best practices, and in contrast, more likely to exit the page when it offers an outdated style of writing.

Sheetal Pinto - 8/4/2015 20:00

Not if You Are Paying to be Invisible!
Great content requires distribution and marketing. Organic content distribution i.e. that which grows on its own because of seemingly unrelated work or free marketing activities can be slow and arduous. It is often tempting simply to pay for exposure or pay to advertise rather than struggle to grow the number of friends or followers, build your community, or develop an email list over time.

Sheetal Pinto - 4/29/2015 20:00

You Survived Mobilegeddon…So Far—Now Make Sure You Stay Visible!
Now that your mobile-friendly site is benefiting from the updates made by Google’s newest algorithm, Mobilegeddon, be wary of getting too hung up on the design and layout of your mobile site. In order to be explored by mobile users, you have to create engaging content people want to read.

Sheetal Pinto - 4/7/2015 20:00

As the day to the official rollout of Google’s new mobile-friendly algorithm draws nearer, webmasters who are aware of this are scrambling to update their websites. Announced in early March 2015 and popularly dubbed as the ‘Mobilgeddon’, the new algorithm will come into effect on April 21 to rank mobile-friendly websites higher than those that are not. Worse still, sites that are not up to speed will be penalized. We could potentially see thousands of sites drop off the search engine’s results pages! Scary thought…and it’s a very real one.   

Sheetal Pinto - 11/11/2013 19:00

There you are, optimizing your site for the top keyword terms in your niche. Good work. Now along comes Google to state that over 20% of all searches are terms that have never been searched upon before.


Recent Posts

Sheetal Pinto - 2/20/2020 06:00

Use Quality Content to Boost Your Visibility and Business

It's hard for us to say this, but it's true, writers are indeed, a dime a dozen. If you're looking for content writers, you don't have to look far. But as with any product or service, you get what you pay for. And as the old saying goes, "If you pay peanuts, you'll get monkeys!"

Sheetal Pinto - 2/13/2020 06:00

Optimize Team Effectiveness for Content Marketing Success

Conventionally, the 5 Ps of marketing were critical for the success of any business. In the digital era, not all 5 might apply, but the one that always will, is ‘Promotion’. And there’s no better way to fulfill this essential step than with content. As a marketer, your content strategy needs a dedicated approach, much like any other activity that is part of your business. Having a structured team with specific roles and functions will keep everyone on task with their own responsibilities. Even if you have to carry the heavy load, when you’re aware of the different roles involved, it can help you develop your content marketing strategy and plan accordingly.  

Sheetal Pinto - 2/6/2020 06:00

Using Marketing Statistics to Drive Your Content Strategy

It was the father of American literature himself, Mark Twain, who said that numbers don’t lie. But numbers alone can’t actually say anything at all. They need to be put into context to understand how to make the numbers, or the statistics, work from a marketing perspective.

Sheetal Pinto - 1/30/2020 06:00

Focus Your Content Marketing Strategy on What Matters

The process of search engine optimization includes many methodologies, strategies and techniques to obtain high-ranking search results. A good SEO strategy includes content, keywords, titles, descriptions, backlinks and technical aspects of your website. To the inexperienced marketer, SEO can feel very complicated. In their eagerness to learn it and get it right, some marketers and business owners obsess over each little detail, hoping to eke out just a little more oomph in search results. However, the focus should really be on the foundation of SEO, i.e., content and links.

Sheetal Pinto - 1/23/2020 06:00

Effective SEO Practices that Boost Your Online Presence  

Sometimes, it’s good to go back to the basics—revisit, review, refresh and emerge at least somewhat better informed. It’s a new year and a new decade, but what’s new with SEO writing? How much of the old is still gold?

Sheetal Pinto - 1/16/2020 06:00

Creating Content for Humans Over Bots and Algorithms

They say, change is the only constant in life. Who was "they?" A quick Google search will tell you that it was Heraclitus, the Greek philosopher. 

Sheetal Pinto - 12/26/2019 06:00

Thank you for following our content and engaging with our team at MintCopy this year. Working with our trained and experienced SEO copywriters can help you maximize the value of your digital content and make your brand a success online.

Sheetal Pinto - 12/19/2019 06:00

Reap the Benefits for Your Users and Your Content Marketing Strategy

While many may think that the famous quote, “content is king” is a recent one that emerged from the SEO landscape, it is really not new. In fact, it is close to a quarter of a century old. It’s first known use was by Microsoft founder Bill Gates in an essay in which he talked about how the Internet would be defined in future as a content marketplace. It’s a concept that has never been more relevant.

Sheetal Pinto - 12/5/2019 16:08

What we’ve learned at MintCopy

When you run a search for ‘what is content,’ you’ll get more than a few links and snippets. Now, in addition to the traditional blue titles, green web locations, and black text blocks, you’ll see a colorful display of videos and images for related search options. Change your search to 'buy television near me,' and results expand to include current deals and maps to local stores. Searching for answers online today produces a variety of visual resources.

Sheetal Pinto - 11/28/2019 06:00

Understanding How to Write for the Digital Reader

Human beings will consume millions of hours of content on a screen in their lifetime. It doesn’t matter if you don’t spend hours working at your desk with a computer. You really don’t have to look further than your smart phone to see your daily average screen time. It’s very likely to be more than an hour of your day (conservatively speaking!). We’re hooked to our screens, and it informs the way we digest new information, especially how we read online.