Content Marketing Blog

Tagged Under: professional writers

Sheetal Pinto - 4/18/2018 20:00

Choose Your Words Carefully to Attract Your Audience
If you publish creative copy that includes current SEO methods, do you really need to compose riveting headlines, too? How much impact do those initial words have on your material, your brand, and your audience?

Sheetal Pinto - 10/7/2013 20:00

Does your copy have personality?  Is it fun and friendly?  Is it corporate and professional?  Or is your copy a little confused and in need of finding itself?  Well, we can’t send your content on a mission of self-discovery, but we can explain why personality is important when defining your content strategy online. 

Sheetal Pinto - 6/5/2011 20:00

Did you know that when it comes to Search Engine Optimization (SEO) the words and content on each page of your corporate website are as vital as the stuff on the back end? That’s right. Search engines rank content not just based on the meta data coded into each page, but also by the copy and content that’s sitting right on the actual page. Content that visitors see is vital to your on-page SEO effectiveness.


Recent Posts

Sheetal Pinto - 11/8/2018 06:00

Content marketing has undergone a serious transformation since the concept was first introduced to the digital marketplace. Now, we know that the majority of successful marketers focus on using online content to add value rather than pushing sales. This is increasingly important in B2B marketing that targets professionals and industry insiders.

Sheetal Pinto - 11/1/2018 06:00

It’s true, bad grapes make poor wine; BUT good vintners only use the very best grapes. The same concept applies to your web content. The quality of copywriting is directly affected by the quality of the brief that directs the content. When savvy content marketers provide a brief, they are trying to figure out the best strategy for their writers. They are finding the best grapes to make the best possible wine.

No one wants to spend hours designing and writing content that’s rejected. Content writing or copywriting and digital marketing are all based on strategy and value. When copywriters don’t receive enough information about a company’s goals, audience, and purpose, they are left trying to fill in the blanks. This leaves both the client and the writer frustrated and losing time and money. 

Sheetal Pinto - 10/25/2018 06:00

Your Audience will Enjoy the Break and Share Your Content Readily

Unless you’re blessed with insanely linear organizational skills, you understand how boring anything formal or stiffly written can be. Reading through educational materials isn’t exactly fun for many. That is, until you come across someone who knows how to write for their audience instead of just their topic.

Sheetal Pinto - 10/18/2018 06:00

Press releases are one of the very first connections you’ll make to your audience. They need to be an action-packed compilation of information that matters to the people who will read it. In the dark (or less digital) ages, a press release was relegated to print. Now, they can be instantly delivered to pertinent locations with the touch of a button.

Sheetal Pinto - 10/11/2018 10:24

If you’re jumping straight into this post without reading the first two parts; then stop reading now and click here. This series has a lot of value and missing out on any part of it can leave you strategically short-changed. As we finish up our compilation of proven SEO copywriting tips, feel free to bookmark these pages for future reference (yes, they’re that good, even though we are saying so!). Enough small talk

Sheetal Pinto - 10/4/2018 06:00

The professionals at MintCopy are working to make the digital world a better place—one tip at a time. This means sharing what we’ve learned about the newest SEO updates, and how to apply these to your online copywriting. If you haven’t read Part 1 of this series, click here and get caught up.  

Sheetal Pinto - 9/27/2018 06:00

The digital world has diversified marketing, breaking it into more areas of expertise than we could’ve ever imagined. Now, everyone has a webpage—and getting yours to the top of the list matters.

Being a strong copywriter is only the tip of the iceberg when it comes to taking your place on the first page of Google’s search results. Knowing how to apply SEO is the key to unlocking your website’s potential.

SEO can seem like a completely different language to the layman. Even experienced content writers are still baffled by the rapid-fire changes taking place in the content optimization industry. It doesn’t have to be this intimidating. We have put together this 3-part series dedicated to decoding the mysteries of SEO and offering simple tactics to improve your technique.

Sheetal Pinto - 9/20/2018 06:00

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Sheetal Pinto - 9/6/2018 05:58

When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.

When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.

Sheetal Pinto - 8/30/2018 06:12

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include: