Content Marketing Blog

Tagged Under: quality content marketing Mississauga

Sheetal Pinto - 9/21/2016 20:00

How One Company Improved Leads by More than 90%
Lead generation is top of mind for many marketing and sales executives and digital channels are critical for developing leads and finding prospects. But is your marketing content performing as strongly as it could?

Sheetal Pinto - 9/14/2016 20:00

Strategies to Improve Your SEO Content
As an organization, you have decided to start focusing on content marketing...best to start now, right? Yes and no. There is no time like the present, but a little patience and thought will go a long way.

Sheetal Pinto - 9/7/2016 20:00

Making the Right Words Stand Out
Looks matter…especially online! They create an impression on users and communicate what your company is about through visual cues. Your marketing content can also benefit from a little visual treatment. Skimming and readability are among the most important factors for creating digital content that converts. So don’t think that once you are done proofreading for spelling and grammar that your work is done!

Sheetal Pinto - 8/31/2016 20:00

Don’t Overlook Rich Results for Your Content
We know, we know - you just got the hang of SEO and are feeling excited about how your website, social media, and content calendar are coming together. We don’t want to dampen your spirits, but there is always room for improvement.

Sheetal Pinto - 8/24/2016 20:00

Writing Resources for Better Digital Content
New to copywriting, training someone, or just feeling lazy? We all have days when we could use a helping hand. Unfortunately, there is not always someone available for a second opinion or brainstorm session when you are experiencing the dreaded “writer’s block”. There are, however, a lot of handy tools online that can help strengthen your writing and spark new ideas.

Sheetal Pinto - 8/10/2016 20:00

Quality Content = Better Leads + More Conversions
Best practices, must-haves, and tips can pile up into what may seem like a lot of “noise”. Especially when it comes to something that is both a general and specific skill like copywriting. Knowledge, voice, tone, appeal, and humanity all need to align for copy that speaks to people and still performs well in search engine rankings.

Sheetal Pinto - 8/3/2016 20:00

Reminders for Quality Content Marketing
It can be easy to get stuck in patterns, even when they aren't doing you any favours. From bad posture to biting your nails, bad habits can also work your way into your copywriting.

Sheetal Pinto - 7/27/2016 20:00

5 Simple Strategies for Better Results
Whether it's your first foray into paid search or you are trying out Pay-Per-Click advertising once again, you want to make the most of your marketing dollars. The best way to get more clicks and conversions for your PPC ad is by using compelling, relevant copy that gets your message across and drives your audience to action.

Sheetal Pinto - 7/20/2016 20:00

Write Email Marketing Copy that Gets Opened
A, B, C, D... If only words lined up like letters when you sat down to write an email! Marketing emails are particularly tough. With sales goals, budgets, open and click-through rates being tracked, it can be tough to find the right words to make your message stand out in a flooded inbox.

Sheetal Pinto - 7/13/2016 20:00

Striking a Balance
You've been told time and time again that your online headlines need to be peppy, snappy and above all: clickable. What you haven't been told is how to write them, on a regular basis, for a variety of platforms, networks and interfaces.


Recent Posts

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.

Sheetal Pinto - 12/27/2018 06:00

It’s been a year of change in so many ways, including online for marketers. This year, we have walked through many different challenges, including changing algorithms and new ways of engaging with our technology (can we say ‘Hello, Google?’). We have also welcomed new techniques and learnings to make us better content creators, marketers and managers online.

Sheetal Pinto - 12/20/2018 06:00

Expert Tips to Use Content Marketing for Your HVAC Business!

The HVAC industry can be extremely competitive, especially during seasons with extreme temperatures. Even the most experienced technicians can lose business if they don’t know how to use content marketing to their advantage and stand out in the online world. Your HVAC company needs a well-crafted SEO content strategy to use digital material that engages, entertains, and informs your target market.

Sheetal Pinto - 12/13/2018 06:00

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Sheetal Pinto - 12/6/2018 06:00

Dentists may be able to handle plaque, dental equipment, and even root canals with ease, but what happens when they try their hand at marketing? Word of mouth used to be enough to attract and keep patients. Now, people have more options and it’s important to get your brand in front of the right audience with SEO copywriting and other digital marketing tools.

Whether you have some idea of how content marketing works, or you think SEO is a complex software, it suffices to start with the confidence that you can improve on your digital marketing strategy without spending a fortune. This starts by learning more about content marketing, and what it means for your dental practice. We won’t say “it’s like pulling teeth”, because that’s simple!

Sheetal Pinto - 11/29/2018 06:32

Do you own a small business? Does any part of your profit margin depend on local sales? If the answer to either of those was “yes,” then you need to consider optimizing your website for local search results. Local SEO content uses localized keywords, landmarks, and location specific language to make your business more visible to people living in a close physical proximity. This creates a local link that results in more on-site sales, and that’s always a good thing, right?

Sheetal Pinto - 11/22/2018 06:46

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

Sheetal Pinto - 11/15/2018 06:00

Last week, we covered the first part of the Content Marketing Institute’s 2019 B2B Report. Staying on top of the latest trends and techniques is the cornerstone of effective B2B marketing; and this is a fantastic resource for both marketers and business owners alike. Keep reading for more valuable information you can use. Let your content marketing dollars go further and bring you greater ROI.

Sheetal Pinto - 11/8/2018 06:00

Content marketing has undergone a serious transformation since the concept was first introduced to the digital marketplace. Now, we know that the majority of successful marketers focus on using online content to add value rather than pushing sales. This is increasingly important in B2B marketing that targets professionals and industry insiders.