Tagged Under: quality content marketing Mississauga

Sheetal Pinto - 9/21/2016 20:00

How One Company Improved Leads by More than 90%
Lead generation is top of mind for many marketing and sales executives and digital channels are critical for developing leads and finding prospects. But is your marketing content performing as strongly as it could?

Sheetal Pinto - 9/14/2016 20:00

Strategies to Improve Your SEO Content
As an organization, you have decided to start focusing on content marketing...best to start now, right? Yes and no. There is no time like the present, but a little patience and thought will go a long way.

Sheetal Pinto - 9/7/2016 20:00

Making the Right Words Stand Out
Looks matter…especially online! They create an impression on users and communicate what your company is about through visual cues. Your marketing content can also benefit from a little visual treatment. Skimming and readability are among the most important factors for creating digital content that converts. So don’t think that once you are done proofreading for spelling and grammar that your work is done!

Sheetal Pinto - 8/31/2016 20:00

Don’t Overlook Rich Results for Your Content
We know, we know - you just got the hang of SEO and are feeling excited about how your website, social media, and content calendar are coming together. We don’t want to dampen your spirits, but there is always room for improvement.

Sheetal Pinto - 8/24/2016 20:00

Writing Resources for Better Digital Content
New to copywriting, training someone, or just feeling lazy? We all have days when we could use a helping hand. Unfortunately, there is not always someone available for a second opinion or brainstorm session when you are experiencing the dreaded “writer’s block”. There are, however, a lot of handy tools online that can help strengthen your writing and spark new ideas.

Sheetal Pinto - 8/10/2016 20:00

Quality Content = Better Leads + More Conversions
Best practices, must-haves, and tips can pile up into what may seem like a lot of “noise”. Especially when it comes to something that is both a general and specific skill like copywriting. Knowledge, voice, tone, appeal, and humanity all need to align for copy that speaks to people and still performs well in search engine rankings.

Sheetal Pinto - 8/3/2016 20:00

Reminders for Quality Content Marketing
It can be easy to get stuck in patterns, even when they aren't doing you any favours. From bad posture to biting your nails, bad habits can also work your way into your copywriting.

Sheetal Pinto - 7/27/2016 20:00

5 Simple Strategies for Better Results
Whether it's your first foray into paid search or you are trying out Pay-Per-Click advertising once again, you want to make the most of your marketing dollars. The best way to get more clicks and conversions for your PPC ad is by using compelling, relevant copy that gets your message across and drives your audience to action.

Sheetal Pinto - 7/20/2016 20:00

Write Email Marketing Copy that Gets Opened
A, B, C, D... If only words lined up like letters when you sat down to write an email! Marketing emails are particularly tough. With sales goals, budgets, open and click-through rates being tracked, it can be tough to find the right words to make your message stand out in a flooded inbox.

Sheetal Pinto - 7/13/2016 20:00

Striking a Balance
You've been told time and time again that your online headlines need to be peppy, snappy and above all: clickable. What you haven't been told is how to write them, on a regular basis, for a variety of platforms, networks and interfaces.


Recent Posts

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.   

Sheetal Pinto - 12/10/2020 06:00

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.

Sheetal Pinto - 12/3/2020 06:00

Content is vital to your marketing strategy. The quality and volume of your content help drive your SEO rankings. The thing to remember is that SEO is just a skeleton without content. Content without SEO is just pretty fabric without a purpose. Many businesses produce content for SEO purposes. After all, you want your website to rank in search to gain customers. But if you forget about the human audience, your content won’t get consumed, shared and re-consumed. When you focus on your user first, making your content relevant and useful, your audience wants more, leading to better SEO rankings.

Sheetal Pinto - 11/26/2020 06:00

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.