Content Marketing Blog

Tagged Under: SEO content

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 12/27/2018 06:00

It’s been a year of change in so many ways, including online for marketers. This year, we have walked through many different challenges, including changing algorithms and new ways of engaging with our technology (can we say ‘Hello, Google?’). We have also welcomed new techniques and learnings to make us better content creators, marketers and managers online.

Sheetal Pinto - 9/20/2018 06:00

Like traditional storefronts, business owners make the effort to ensure their e-stores look attractive. The challenge in the online world is that unless prospective buyers actually find your website, it’s like putting up a fancy, expensive billboard in the middle of the forest – where no one will see it! E-commerce website are often overlooked when it comes to detailed search engine optimization (SEO). A lot of business owners assume that sales come from quality products, and neglect to optimize their product descriptions. Of course, sales don’t come about if those products aren’t in front of customers.

Sheetal Pinto - 9/6/2018 05:58

When the internet first started, most of us turned our noses up at the prospect of advertising online. As a business owner, you felt that you needed to go with proven marketing. This meant radio ads, billboards, paper advertising, and even the occasional TV ad when things were going well. Most of us have been around long enough to know how the Internet evolved.

When the other advertising methods weren’t as effective, many of us made the decision to focus on digital marketing. At first it started out with the quick pop-up ads that we could get placed conveniently on related sites. Then, we made the choice to really invest in online advertising. Content marketing was still fairly young, and getting your own website wasn’t exactly cheap.

Sheetal Pinto - 8/2/2018 06:00

Search engine optimization (SEO) is more than just a cryptic phrase that makes digital marketers sound “techy”. In fact, it’s a constantly changing scientific approach to the way that we look at marketing. ‘Sticky’ SEO content works to draw new clientele, engage the old ones, and to keep your online content valuable to the people who might be reading it. It’s all about optimizing a writing style to appeal to both search engines and your target audience.

Sheetal Pinto - 7/19/2018 06:00

Pillar pages, also known as cornerstone pages, are the absolute pinnacle of content consolidation for websites and brands who want to offer their readers and potential customers something more than just information. The basic definition of a pillar page is a resource guide that gives an overview of everything available in the body of your website. One glance at this page should create a sense of value and confidence in the content being offered.

Sheetal Pinto - 1/10/2018 19:00

SEO Best Practices and Techniques that Work
Download this free eBook and discover the best ways to optimize your digital content for relevant keywords. Enjoy the following benefits of content optimization, and more:

Sheetal Pinto - 11/1/2017 20:00

Building a Community of Loyal Fans
Download this free eBook and discover the benefits of social media marketing:

Sheetal Pinto - 10/4/2017 20:00

Optimizing Your Website Content to Reach Local Customers
Content marketing is about more than creating highly readable and engaging content. You might write the best blog in your industry; however, failing to optimize it for local users will not do much good if your business depends on local customers to survive. Fortunately, you can apply a variety of search engine optimization (SEO) strategies to direct local traffic your way.      

Sheetal Pinto - 9/13/2017 20:00

Towards an Effective Web Presence
Download this free eBook and discover the benefits of an optimized website:


Recent Posts

Sheetal Pinto - 7/11/2019 06:00

Crafting Quality, Conversion Driven Landing Pages

For new content marketers, SEO can feel like rocket science. While it is a science, it doesn’t require a PhD to understand and master. A key metric of success with SEO content is conversion. Understanding the science behind conversion, and how to leverage more of it, can help marketers succeed with their brands online.

Sheetal Pinto - 7/3/2019 09:53

The Importance of Using the Right ‘ism’s’ in Your Content

For Canadians, summer has kicked off to a great start. Between NBA Championships and Canada Day, it seems like us Canucks have our Canadianisms on full HD colour display for the world to see. For our neighbours south of the border, even this post might be too Canadian. After all, is it colour or color?

Sheetal Pinto - 6/27/2019 09:53

Call Me, Definitely!

What do you think of when you think of a CTA for your digital content?

Is it “Read More” or maybe, “For a limited time, you can subscribe for $9.99 and pay no delivery fees?”

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Sheetal Pinto - 6/6/2019 06:00

Making Content Marketers Better Managers

When a sports team wins a big championship, the success is credited to two major factors: the players and the coach. One could argue that a team is only as good as the direction they’re given. That’s why, it’s no surprise that the best coaches in NBA, NHL and the MLB are loved by their teams. Whether they’re coaches, mentors or simply managers, regardless of your field of expertise, the person responsible for giving direction and instruction has a pivotal job on their hands.

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.