Tagged Under: SEO content services Canada

Sheetal Pinto - 8/16/2017 20:00

Allowing Your SEO Practices to Evolve
Effective SEO does not come in a pre-packaged formula. If it did, we would all apply the formula to consistently get the results we want for our marketing campaigns. In reality, even some of the methods that once worked like a charm may no longer be applicable or effective.

If you want to make the most of your content, and by that we mean not just reach your target audience but engage them, you must adapt your methodology to reflect the current SEO landscape. You can start by making use of the leading adaptive SEO content services available in Canada. 

Sheetal Pinto - 8/10/2017 20:00

Reach Your Audience with One Content Idea and Multiple Variations
When you are creating SEO content for your blog or website, you may be limited in terms of time and budget. Even when you hire the best content writer in Canada, you still need to run an efficient content marketing schedule. This benefits both your business and your audience.  The people who utilize your website want access to an ongoing stream of material that is relevant to them. Additionally, that information must also be compelling if you hope to inspire your users to return.

Sheetal Pinto - 2/1/2017 19:00

Start Seeing Results from Your Digital Marketing Efforts
Marketing is not an exact science – thus the basis of its appeal for many who choose the marketing industry as a career path!

Sheetal Pinto - 1/25/2017 19:00

Tips for Turning Your Stats into Stories
The trends don’t lie and show no signs of letting up: Big Data is still a big deal in marketing. Beyond forecasting, budgeting, and demographics, are you getting the most from your data? Consider using those figures to inform and produce your marketing content.

Sheetal Pinto - 1/18/2017 19:00

Master Your Marketing Content with Helpful Tools and Tips
Ready to put your company’s marketing strategies into action for the year ahead? Whether you have ambitious plans to add more channels to your strategy, invest in developing new types of content, or simply want to update and master your approach to existing platforms, MintCopy’s 2017 eBook series offers all the guidance you need.

Sheetal Pinto - 12/14/2016 19:00

Publish More Innovative and Exciting Marketing Content
Consistency is king, clarity is key… but boring is never good! It’s like the good wife who loved that her husband of 25 plus years called her by a new name every day—Honey, Sugar, Cupcake, Honeybun—how sweet and how exciting she thought, and looked forward to her daily surprise. In reality, the poor husband couldn’t remember her real name after the drunken wedding party! Jokes apart; you may find that, after a full year or several months of creating content for your brand or company, things start to fall into patterns. Ease and efficiency are always welcome in the workplace, but when it comes to creative marketing content, having a routine can become very close to, or even the same as, being in a rut.

Sheetal Pinto - 12/7/2016 19:00

3 Reasons You Win with Diverse Writers
Whether you are looking to work with the best content writers in Toronto or need a new marketing coordinator in-house, consider diversity before you reach out. Having different faces, backgrounds, and abilities is important throughout your business, but it is crucial for the people who are crafting and sending your brand’s message.

Sheetal Pinto - 11/30/2016 19:00

Hire the Best SEO Copywriters for Effective Storytelling  
Every touchpoint with your customers is an opportunity to go deeper than just providing information. If you can connect with them in an emotional way and get across the human element of your business, you are more likely to leave a lasting impression and turn a reader into a follower, subscriber, or customer.

Sheetal Pinto - 11/23/2016 19:00

SEO Strategy Tips for Lead Generation and Marketing in Toronto
Everyone is after that top spot for their company. Big or small, they want to appear first on Google for relevant searches. Links are an important part of that race to the top, but they are not the only factor to consider.

Sheetal Pinto - 11/16/2016 19:00

How to Fine-Tune Your Homepage for Lead Generation and Conversion  
You have a great product, efficient staff, flexible contract options, a slew of services, enviable experience, and a unique value proposition… but you don’t need to say it all at once, or all in one place! In fact, all the wonderful stuff you offer can seem overwhelming if it is all crammed on a single homepage.


Recent Posts

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.