In the early days of social media marketing, big numbers were a big deal. Brand marketers were hankering after more likes, more shares, more followers, and just more love in general. Today, that craving hasn’t gone away entirely, but here’s a fun fact: 196%
of social media users that engage in online conversations about a brand, are not even following the brand. 2Internet users spend a lifetime average of 5 years and 3 months on social media.