Tagged Under: Toronto

Sheetal Pinto - 8/9/2018 06:00

It’s harder to come up with a solution if you haven’t taken the time to properly identify a problem. This is what content auditing is all about. When you take the time to perform a complete audit of your website content—or hire experienced Toronto copywriters to do so—you’re looking for weak spots. Finding these allows you to come up with a content marketing strategy for improving the overall balance, readability, and value of your website with trusted services from experienced SEO writers.

The digital era means using words and media to communicate, and if your content doesn’t speak to your target audience—you have a problem.

Sheetal Pinto - 5/10/2018 00:00

Inspire Your Subscribers to Open, Read, and Act on the Content of Your e-Newsletters
Conveying your brand message is a complex process. In the multifaceted universe of the internet, you cannot rely on one platform to reach your audience. Instead, you must take advantage of as many content marketing channels as possible, from social media to authority sites to email, and more. 

Sheetal Pinto - 4/26/2018 00:00

How to Influence Your Followers
Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.

Sheetal Pinto - 3/28/2018 20:00

Effective Methods to Get Your Copy Seen and Shared 
Writing informative copy and devising other digital material can be both challenging and exciting. When you create content that speaks to your audience and beautifully articulates your message, the resulting feeling may very well be a sense of exhilaration. However, once you have created that epic blog post or other compelling content, do you know how and where to promote it? If your amazing copywriting is not seen by the right people, you will never know how effective it might have been.

Sheetal Pinto - 3/21/2018 20:00

Yes, You Can Market Your Brand Without Abandoning Your Principles
Marketing your brand can be a challenging process. The competition is fierce in many industries, and you may sometimes feel as though no one will find your website and other digital marketing content. However, applying sneaky, manipulative search engine optimization (SEO) tactics is not the answer. If you do this, you will lose credibility with your visitors, which means you could ultimately experience the opposite of your desired outcome. In fact, Google and other search engines do not look kindly upon such tactics, so you may find your web pages banished to virtual obscurity if you choose the wrong kind of SEO and marketing strategies. The good news? Employing ethical SEO can actually pay off when you utilize it correctly.   

Sheetal Pinto - 2/28/2018 19:00

Make the Most of Your Online Content this Year  
Making your brand, website, and social media pages relevant sometimes requires the capacity to leverage the most recent copywriting trends. Readers are more likely to respond positively to copy that follows the latest online best practices, and in contrast, more likely to exit the page when it offers an outdated style of writing.

Sheetal Pinto - 2/21/2018 19:00

Avoid These Copywriting Mistakes
Digital marketing for any business involves a broad range of details, from analytics to consumer testing to content. If your profits last year were not exactly what you were hoping for, you may need to make some changes. You might be surprised to learn that by making some modifications to your copywriting, you could experience a surge in the number of leads and conversions that your business sustains.

Sheetal Pinto - 2/14/2018 19:00

Words and Phrases to Avoid when Copywriting 
Effective copywriting involves a variety of elements. To achieve a body of text that will impact your audience, you may need to get in the habit of proofreading each piece multiple times. Issues to look for include redundancy, excessive wordiness, and usage of phrases and words that are not necessary.  

Sheetal Pinto - 2/7/2018 19:00

What Can It Do for Your Business?
Digital marketing bears several differences and similarities to traditional advertising tactics. Depending on what formats and strategies you choose, you will, ideally, find a combination from both the conventional and the modern that enhance your efforts to reach new customers.

Sheetal Pinto - 1/17/2018 19:00

Is Your Online Content Ready for 2018?
2018 is here, and that means it is time to re-examine your digital content. Your website and other online pages must be adapted and updated regularly to meet the needs of a changing audience and marketing culture. Many of the ideas that will apply in the coming year are not entirely new, but they will continue to evolve. From consistently high-quality material to cross-channel integration, the upcoming trends may yield few surprises, but they are as important as ever. Take a look at what you might expect to add or improve on in 2018.   


Recent Posts

Sheetal Pinto - 7/9/2020 06:00

Sharing Your Brand Story through Content

In today’s marketplace, it’s not enough to have a great product or service. The best brands go much deeper and connect to consumers on an emotional level. Just think about the brands you personally love and buy. Talkwalker, a social analytics firm, just released its list of the world’s favorite brands. You’ll probably never guess which international icon tops the list - Lego. Other brands that made the top 10 were - The Container Store, Celebrity Cruises and Four Seasons Hotel. Most people played with Lego as children, which is one reason we connect so readily with the product. As adults, we buy Lego for our children and maybe even invest in some of their kits for ourselves. It’s a brand we love because it’s part of our story. Every brand on the Talkwalker’s Top 10 list has at least one thing in common. They all use storytelling to connect with consumers as part of their brand love message.

Sheetal Pinto - 6/30/2020 06:02

Build Your Brand with Employee Generated Content

Getting your audience to notice your content is easier said than done. Your message is one of thousands seen each day. Breaking through the noise is a challenge, even for the most beloved brands. Content is the lifeblood of your SEO strategy and a way to provide information about your brand. Modern customers don’t only face a mountain of promotional content, they’re also cynical. One way to reach an audience is through employee generated content. In fact, you may be already be reaching your customers through EGC without even realizing it. Let’s explore this type of content and its benefits.

Sheetal Pinto - 6/25/2020 06:00

An Email Subject Line that Called for Action Against Racial Inequality 

The changes that have occurred since the May 25 death of George Floyd have been ground-breaking. On Juneteenth, the AP Stylebook changed to capitalize Black when it’s used in a racial, ethnic or cultural sense. Statues that glorified white supremacy have come down. Millions of dollars have been pledged to fight racial inequality at every level. School Boards are rethinking how they’re using local police. These changes are certainly overdue. One viral email from a Goldman Sachs managing director demonstrates that every person and business needs to address racial inequality. Content is such a big part of your marketing strategy, it pays to take a deeper look into your own emails, blog posts and other marketing material.

Sheetal Pinto - 6/18/2020 06:00

Your Content Must Reflect Diversity, Inclusion and Equity

The peaceful and not-so-peaceful protests in the past few weeks following the tragic death of George Floyd have revealed the systemic racial division across the United States. Fortunately, people all over the world, including here in Canada and several European countries, are recognizing that we have to work together to fight racism. We must speak out against police brutality, racist policies, and bigotry. Our children need to be taught to be kind and fair, regardless of race, skin colour, gender, or socio-economic status.

Sheetal Pinto - 6/11/2020 06:00

In any major building project, it’s a banner day when the cornerstone is laid. The cornerstone determines the entire scope of the foundation for the building. Cornerstones are often engraved with the date and major players in construction. How does this process translate to an SEO strategy?

Sheetal Pinto - 6/4/2020 06:00

Make Sure Your E-Commerce Content is Search and User Friendly

Under COVID-19, more businesses are having to focus on their e-commerce platform. Traditional marketing is no longer sufficient for most organizations. If you’re building your e-commerce site to compete in the marketplace, you need to focus on quality content. SEO content drives search, which brings customers to your site. Content that is relevant to customers converts into sales. Customer engagement on your website boosts your SEO results. Content will be the driving force behind your digital marketing efforts as you transition your brick and mortar business to compete online. 

Sheetal Pinto - 5/28/2020 06:00

Make Sure Your Email Marketing Content is Ready Too!

If your business is getting ready to reopen as coronavirus restrictions lift, you’ve got a lot of things to consider. Being proactive can save you some steps and protect your brand’s image under the new normal. As you’re buying more sanitizer and cleaning supplies, getting inventory ready and confirming details to reopen your onsite business, make sure to check your digital marketing status. Emails that aren’t sensitive to customers or provide tone-deaf communications can embarrass your business and reduce your response rate. Your audience is being bombarded with emails about COVID-19. Keep your message from being deleted in an over-crowded inbox by getting your digital marketing strategy in order before you reopen.

Sheetal Pinto - 5/21/2020 06:00

…Empathy

Most organizations in the world today are trying to figure out what is the new normal. Consumer behavior is changing. We saw it after Hurricane Katrina, the Great Recession of 2009, and 9/11. Smart businesses adapt their marketing to these changes. Whether it’s social media, print or email, your communication needs to be sensitive to your consumers. Empathy should be the overarching theme and tone in your emails during a crisis.

Sheetal Pinto - 5/14/2020 06:00

If it's Too Long to Read, it's Too Easy to Ignore!

The Neilson Norman Group, a company that studies user-experience, estimates that most users, on an average web page, only read a maximum 28% of the words. According to NNG, “more realistically, users will read about 20% of the text on the average page.” New users tend to read less, while an established audience may read more. Longer content isn’t always consumed by the reader. The TLDR syndrome, otherwise known as “too long; didn’t read,” is real. The solution is finding ways to keep the user engaged, rather than just posting shorter articles.

Sheetal Pinto - 5/7/2020 06:00

How to Maintain Quality and Communicate Positively

Even though many states are beginning to lift shelter-in-place regulations, COVID-19 will continue to be a major influence on consumer priorities and business trends over the next few months. The way you market your business and communicate with customers should reflect your brand and the current state of the economy. Here are content marketing guidelines that you can use to stay relevant to your audience and still maintain a strong online presence.