Tagged Under: Toronto

Sheetal Pinto - 8/9/2018 06:00

It’s harder to come up with a solution if you haven’t taken the time to properly identify a problem. This is what content auditing is all about. When you take the time to perform a complete audit of your website content—or hire experienced Toronto copywriters to do so—you’re looking for weak spots. Finding these allows you to come up with a content marketing strategy for improving the overall balance, readability, and value of your website with trusted services from experienced SEO writers.

The digital era means using words and media to communicate, and if your content doesn’t speak to your target audience—you have a problem.

Sheetal Pinto - 5/10/2018 00:00

Inspire Your Subscribers to Open, Read, and Act on the Content of Your e-Newsletters
Conveying your brand message is a complex process. In the multifaceted universe of the internet, you cannot rely on one platform to reach your audience. Instead, you must take advantage of as many content marketing channels as possible, from social media to authority sites to email, and more. 

Sheetal Pinto - 4/26/2018 00:00

How to Influence Your Followers
Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.

Sheetal Pinto - 3/28/2018 20:00

Effective Methods to Get Your Copy Seen and Shared 
Writing informative copy and devising other digital material can be both challenging and exciting. When you create content that speaks to your audience and beautifully articulates your message, the resulting feeling may very well be a sense of exhilaration. However, once you have created that epic blog post or other compelling content, do you know how and where to promote it? If your amazing copywriting is not seen by the right people, you will never know how effective it might have been.

Sheetal Pinto - 3/21/2018 20:00

Yes, You Can Market Your Brand Without Abandoning Your Principles
Marketing your brand can be a challenging process. The competition is fierce in many industries, and you may sometimes feel as though no one will find your website and other digital marketing content. However, applying sneaky, manipulative search engine optimization (SEO) tactics is not the answer. If you do this, you will lose credibility with your visitors, which means you could ultimately experience the opposite of your desired outcome. In fact, Google and other search engines do not look kindly upon such tactics, so you may find your web pages banished to virtual obscurity if you choose the wrong kind of SEO and marketing strategies. The good news? Employing ethical SEO can actually pay off when you utilize it correctly.   

Sheetal Pinto - 2/28/2018 19:00

Make the Most of Your Online Content this Year  
Making your brand, website, and social media pages relevant sometimes requires the capacity to leverage the most recent copywriting trends. Readers are more likely to respond positively to copy that follows the latest online best practices, and in contrast, more likely to exit the page when it offers an outdated style of writing.

Sheetal Pinto - 2/21/2018 19:00

Avoid These Copywriting Mistakes
Digital marketing for any business involves a broad range of details, from analytics to consumer testing to content. If your profits last year were not exactly what you were hoping for, you may need to make some changes. You might be surprised to learn that by making some modifications to your copywriting, you could experience a surge in the number of leads and conversions that your business sustains.

Sheetal Pinto - 2/14/2018 19:00

Words and Phrases to Avoid when Copywriting 
Effective copywriting involves a variety of elements. To achieve a body of text that will impact your audience, you may need to get in the habit of proofreading each piece multiple times. Issues to look for include redundancy, excessive wordiness, and usage of phrases and words that are not necessary.  

Sheetal Pinto - 2/7/2018 19:00

What Can It Do for Your Business?
Digital marketing bears several differences and similarities to traditional advertising tactics. Depending on what formats and strategies you choose, you will, ideally, find a combination from both the conventional and the modern that enhance your efforts to reach new customers.

Sheetal Pinto - 1/17/2018 19:00

Is Your Online Content Ready for 2018?
2018 is here, and that means it is time to re-examine your digital content. Your website and other online pages must be adapted and updated regularly to meet the needs of a changing audience and marketing culture. Many of the ideas that will apply in the coming year are not entirely new, but they will continue to evolve. From consistently high-quality material to cross-channel integration, the upcoming trends may yield few surprises, but they are as important as ever. Take a look at what you might expect to add or improve on in 2018.   


Recent Posts

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.

Sheetal Pinto - 12/16/2021 14:48

To prepare for the future, we must understand the past – and this year was a lot. The pandemic continued to showcase and alter consumer behaviour. International political events further divided the world and made consumers wary and aware of the corporations with which they involved themselves. Our focus was on helping businesses become and stay relevant while understanding and using the infinite tools and powers of the internet.
Join us for a review of our blog posts over the past year and see what you can take with you into the New Year.

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.