Content Marketing Blog

Tagged Under: website content

Sheetal Pinto - 1/16/2020 06:00

Creating Content for Humans Over Bots and Algorithms

They say, change is the only constant in life. Who was "they?" A quick Google search will tell you that it was Heraclitus, the Greek philosopher. 

Sheetal Pinto - 12/19/2019 06:00

Reap the Benefits for Your Users and Your Content Marketing Strategy

While many may think that the famous quote, “content is king” is a recent one that emerged from the SEO landscape, it is really not new. In fact, it is close to a quarter of a century old. It’s first known use was by Microsoft founder Bill Gates in an essay in which he talked about how the Internet would be defined in future as a content marketplace. It’s a concept that has never been more relevant.

Sheetal Pinto - 11/28/2019 06:00

Understanding How to Write for the Digital Reader

Human beings will consume millions of hours of content on a screen in their lifetime. It doesn’t matter if you don’t spend hours working at your desk with a computer. You really don’t have to look further than your smart phone to see your daily average screen time. It’s very likely to be more than an hour of your day (conservatively speaking!). We’re hooked to our screens, and it informs the way we digest new information, especially how we read online.

Sheetal Pinto - 11/7/2019 06:00

Giving Your Content Strategy Some TLC 

On the first day of Christmas, my true love gave to me: a content marketing strategy?

OK, maybe that’s not how the phrase goes, but it’s the thought that counts😊. The holidays aren’t just fluff and fun; they’re also the most profitable time of the year. However, during the holiday season, your marketing strategy might be the last thing on your mind. As the festivities roll in, it’s important to consider how your marketing efforts can reach full potential and cement a loyal audience.

Sheetal Pinto - 10/31/2019 10:57

Top Content Ideation Tools You Can Use  

Let’s face it – not everyone can brainstorm new content ideas like a machine. Brainstorming great ideas? That can feel like an uphill challenge and a sprint combined. For most of us, it’s easy to get your idea juices flowing when you first start posting content. A few months down the line, it can be difficult to identify new and fresh approaches to talk to your audience.

Sheetal Pinto - 10/24/2019 06:00

The Benefits of Working with Content Marketing Specialists  

In the last decade, advertising agencies have experienced a renaissance in the way that the public views them. With the popularity of the show Mad Men, agencies seem to have rekindled that glimmer and sparkle in the general eye. Imagine a Don Draper character, drinking scotch and coming up with the next big idea to skyrocket your business to success! Sounds glamourous – and unfortunately, unrealistic.

Sheetal Pinto - 8/9/2018 06:00

It’s harder to come up with a solution if you haven’t taken the time to properly identify a problem. This is what content auditing is all about. When you take the time to perform a complete audit of your website content—or hire experienced Toronto copywriters to do so—you’re looking for weak spots. Finding these allows you to come up with a content marketing strategy for improving the overall balance, readability, and value of your website with trusted services from experienced SEO writers.

The digital era means using words and media to communicate, and if your content doesn’t speak to your target audience—you have a problem.

Sheetal Pinto - 2/14/2018 19:00

Words and Phrases to Avoid when Copywriting 
Effective copywriting involves a variety of elements. To achieve a body of text that will impact your audience, you may need to get in the habit of proofreading each piece multiple times. Issues to look for include redundancy, excessive wordiness, and usage of phrases and words that are not necessary.  

Sheetal Pinto - 8/10/2017 20:00

Reach Your Audience with One Content Idea and Multiple Variations
When you are creating SEO content for your blog or website, you may be limited in terms of time and budget. Even when you hire the best content writer in Canada, you still need to run an efficient content marketing schedule. This benefits both your business and your audience.  The people who utilize your website want access to an ongoing stream of material that is relevant to them. Additionally, that information must also be compelling if you hope to inspire your users to return.

Sheetal Pinto - 8/2/2017 20:00

Have You Tried these SEO Content Writing Techniques?
While research and strong writing skills are integral to a content writing job, it helps to keep in mind that the ultimate goal of content marketing is to get more conversions for your business. Quality website content is about relevance and substance, but it also involves adopting key editorial strategies that help you stand out and lead to brisk conversions. If your content marketing efforts are failing to get you results, you could be making some simple yet critical errors. Read on to learn how you can easily fix these problems and amend your content strategy.


Recent Posts

Sheetal Pinto - 1/23/2020 06:00

Effective SEO Practices that Boost Your Online Presence  

Sometimes, it’s good to go back to the basics—revisit, review, refresh and emerge at least somewhat better informed. It’s a new year and a new decade, but what’s new with SEO writing? How much of the old is still gold?

Sheetal Pinto - 1/16/2020 06:00

Creating Content for Humans Over Bots and Algorithms

They say, change is the only constant in life. Who was "they?" A quick Google search will tell you that it was Heraclitus, the Greek philosopher. 

Sheetal Pinto - 12/26/2019 06:00

Thank you for following our content and engaging with our team at MintCopy this year. Working with our trained and experienced SEO copywriters can help you maximize the value of your digital content and make your brand a success online.

Sheetal Pinto - 12/19/2019 06:00

Reap the Benefits for Your Users and Your Content Marketing Strategy

While many may think that the famous quote, “content is king” is a recent one that emerged from the SEO landscape, it is really not new. In fact, it is close to a quarter of a century old. It’s first known use was by Microsoft founder Bill Gates in an essay in which he talked about how the Internet would be defined in future as a content marketplace. It’s a concept that has never been more relevant.

Sheetal Pinto - 12/5/2019 16:08

What we’ve learned at MintCopy

When you run a search for ‘what is content,’ you’ll get more than a few links and snippets. Now, in addition to the traditional blue titles, green web locations, and black text blocks, you’ll see a colorful display of videos and images for related search options. Change your search to 'buy television near me,' and results expand to include current deals and maps to local stores. Searching for answers online today produces a variety of visual resources.

Sheetal Pinto - 11/28/2019 06:00

Understanding How to Write for the Digital Reader

Human beings will consume millions of hours of content on a screen in their lifetime. It doesn’t matter if you don’t spend hours working at your desk with a computer. You really don’t have to look further than your smart phone to see your daily average screen time. It’s very likely to be more than an hour of your day (conservatively speaking!). We’re hooked to our screens, and it informs the way we digest new information, especially how we read online.

Sheetal Pinto - 11/21/2019 06:00

When was the last time you heard of BERT? While it seems like a name from Sesame Street or 1965 (Sorry to all the Berts out there!), BERT might be a name you’d like to know in 2019. That’s because it’s Google’s newest algorithm update and it has a big impact on marketers and their SEO strategy.

Sheetal Pinto - 11/14/2019 06:00

Everything You Wanted to Ask about “People Also Ask”

Google can be a very interesting and also a very strange place. Have you ever spent hours searching seemingly meaningless facts, hopping from one topic to another? If you’re wondering how you started reading about tequila and ended up reading about Barack Obama, you’re not alone. However, you probably haven’t noticed the one feature that was responsible for leading you down that rabbit hole: People Also Ask.

Sheetal Pinto - 11/7/2019 06:00

Giving Your Content Strategy Some TLC 

On the first day of Christmas, my true love gave to me: a content marketing strategy?

OK, maybe that’s not how the phrase goes, but it’s the thought that counts😊. The holidays aren’t just fluff and fun; they’re also the most profitable time of the year. However, during the holiday season, your marketing strategy might be the last thing on your mind. As the festivities roll in, it’s important to consider how your marketing efforts can reach full potential and cement a loyal audience.

Sheetal Pinto - 10/31/2019 10:57

Top Content Ideation Tools You Can Use  

Let’s face it – not everyone can brainstorm new content ideas like a machine. Brainstorming great ideas? That can feel like an uphill challenge and a sprint combined. For most of us, it’s easy to get your idea juices flowing when you first start posting content. A few months down the line, it can be difficult to identify new and fresh approaches to talk to your audience.