Tagged Under: website copy

Sheetal Pinto - 1/17/2018 19:00

Is Your Online Content Ready for 2018?
2018 is here, and that means it is time to re-examine your digital content. Your website and other online pages must be adapted and updated regularly to meet the needs of a changing audience and marketing culture. Many of the ideas that will apply in the coming year are not entirely new, but they will continue to evolve. From consistently high-quality material to cross-channel integration, the upcoming trends may yield few surprises, but they are as important as ever. Take a look at what you might expect to add or improve on in 2018.   

Sheetal Pinto - 11/5/2014 19:00

There was a time when you could probably allow your website copy and content strategy to remain fairly static. That was before the dawn of mobile technology and the evolution of consumer thinking and demands. The consumer today doesn’t just want to read your home or landing page. They want content that moves with the latest trends, that they can access on the go, on the fly, and from any device that is connected to the Internet.

Sheetal Pinto - 10/29/2014 20:00

Think about the last book you read. It may have been a gripping crime thriller, a book full of juicy reference material or perhaps just a storybook you read to your child. The one thing most books and stories have in common is that they all contain multiple layers to some extent. A fairy story will have good guys, bad guys and a happy ending. A crime thriller will have intrigue, gritty storylines and a twist in the tale.

Sheetal Pinto - 10/22/2014 20:00

Canadian Thanksgiving, like all good things, came and went by too soon. It’s a time for being thankful for what we have and celebrating with our families. It’s also the time when we go out and buy the biggest turkey in the store without much thought about what we are going to do with the leftovers! 

Sheetal Pinto - 10/15/2014 20:00

If you are constantly digging around for new content ideas and topics with which to wow your target audience, you could try digging a little closer to home. Many businesses fail to realize that they have some excellent, ready-to-use content right under their noses.

Sheetal Pinto - 7/30/2014 20:00

When you invest a lot of time and effort into content marketing, it can be frustrating to find that it isn’t doing anything for you. It’s not bringing in more qualified traffic, not engaging the visitors who come to your site and it’s certainly not converting. So what could be going wrong?

Sheetal Pinto - 11/11/2013 19:00

There you are, optimizing your site for the top keyword terms in your niche. Good work. Now along comes Google to state that over 20% of all searches are terms that have never been searched upon before.

Sheetal Pinto - 11/6/2013 19:00

The importance of interesting, high quality content and effective marketing has become of paramount importance now to get good rankings on the search engines. However, traffic to your website is no good unless the visitor becomes a conversion – enquiring about your products and services, joining your mailing list, or better still, making a purchase.

Sheetal Pinto - 8/21/2013 20:00

It can be very disheartening when your content fails to resonate with your target audience, but it doesn’t always mean you are using poor quality content.  Did you ever consider that you might have read your target audience wrong?  Very often, content fails because it is focused on the wrong group of people.  Mapping out the personas of your potential customers can help you to nail your content first time and ensure it gets out to the audience that matters.

Sheetal Pinto - 8/7/2013 20:00

You’ve got the web designer working on your website and now you’re starting to look into the content that will tell everybody what your website and brand is all about.  You’ve no doubt decided what pages you want to include. At the very least, you have put a sitemap together. So how do you decide what words to put on those pages that will get your brand noticed and more people to your website. 


Recent Posts

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.   

Sheetal Pinto - 12/10/2020 06:00

Even if you can’t afford to hire a bunch of people to manage online content, you can support your team with a strategic plan to produce high quality content. Here are the best ways to develop the potential of your content marketing team, regardless of size.

Sheetal Pinto - 12/3/2020 06:00

Content is vital to your marketing strategy. The quality and volume of your content help drive your SEO rankings. The thing to remember is that SEO is just a skeleton without content. Content without SEO is just pretty fabric without a purpose. Many businesses produce content for SEO purposes. After all, you want your website to rank in search to gain customers. But if you forget about the human audience, your content won’t get consumed, shared and re-consumed. When you focus on your user first, making your content relevant and useful, your audience wants more, leading to better SEO rankings.

Sheetal Pinto - 11/26/2020 06:00

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.