Content Marketing Blog mint

Content Marketing Blog

The ABCs of Content Marketing

Get Your Audience to Stop Searching and Start Looking (At YOUR Content!)  

The internet is a wonderful, but inevitably addictive place. It’s common to spend hours scrolling from post to post on your smartphone, as different pieces of content fight for your attention. As content consumers, it’s interesting to take a step back and take note of what content draws us in, and what turns us away. Regardless of our reactions, all that content is vying for our attention.

It seems like the world online is “dominated by the race for attention.”1 Attention has become the fuel that keeps social media relevant in our lives. Tristan Harris, an ex-ethicist at Google, believes “the attention economy is increasingly dominated by technological addiction (particularly our smartphone use).” The more we use our phones, the more likely we are to use apps that satisfy our addictions and demand more of our attention. 

While technological addiction doesn’t sound like the healthiest trend, it’s not all bad news. It’s important to find your balance when consuming content online and where to direct your time.

The Right Kind of Attention

As marketers, it can be disappointing to feel like you’re contributing to the technological economy. However, it’s important to note that you need the right kind of attention to have a successful presence online. While you don’t have to feel compelled to engage your viewers in hour-long traps of endless scrolling, it’s beneficial to have them understand and appreciate your content ideas.

According to Oracle, a leader in marketing technology, “Quality content marketing supports awareness… by giving marketers a way to establish relationships with people based on value.”2 Customers receive this value from the information they learn or wisdom they gauge from your content. If you are asking for their attention, it’s important that you deliver content that is relevant and worthy of their time.

Once you understand that exchange, it’s easy to focus on what’s important: delivering your brand message, keeping your customers interested, and reaching for your business goals with a sound content strategy.

Your Content POA: Plan of Attention

Here are a few tips you can adapt to make sure your content marketing is up to the mark.

  • Create a Strategic Plan: Ask yourself key questions that will help you kick off your content marketing with focus. These include questions like, “what purpose does content serve in our business” and “how is this content relevant to our audience?”
  • Use a Calendar: Using a calendar can help you stay organized and on time. Follow it diligently and make it a habit to update with any changes or delays.
  • Break Up Your Content: You don’t need to say everything at once. Instead, break down ideas into smaller content pillars. It will save you time, and it will maximize the value and longevity of your content.
  • Set Marketing Goals: Setting these goals will help you stay diligent about the quality of your content and its performance. These can be simple goals like aiming for a desired number of new viewers gained after each webinar, or capturing a certain volume and quality of engagements per post.

In a race for attention, it can be intimidating to launch content online. However, a marketing strategy and diligent routine can make all the difference in easing the stress. If you have difficulty producing consistent, high quality content, MintCopy might be the solution you’re seeking. Our established content agency headquartered in Ontario Canada, has a team of dedicated and qualified copywriters who use SEO best practices in all their work. 

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

1https://techcrunch.com/2017/07/30/the-attention-economy-created-by-silicon-valley-is-bankrupting-us/

2https://www.oracle.com/a/ocom/resources/oracle-ignite-guide-content-marketing.pdf

Share


Recent Posts

Sheetal Pinto - 5/6/2021 06:00

The age-old question of which comes first, the proverbial content chicken or the SEO egg? We don’t have to debate this issue. The answer is easy. It doesn’t matter which came first. What matters is how we balance content quality and readability with SEO best practices. The key is to deliver relevant information for customers in a user-friendly package while making sure the search engine bots evaluate and rank your content for search visibility. Complement your content strategy with your SEO strategy cohesively instead of thinking of them as two separate entities.  

Sheetal Pinto - 4/29/2021 06:00

SEO and content marketing can seem technical and complicated, at least at first glance. With so many variables for determining ranking, you could get lost in an algorithmic forest. Instead of putting your focus on the technical details, focus on your audience and what your reader wants. Your content will have better quality and be more consumable and shareable by the user. Subscribing to content best practices keeps your website on the forefront of SEO for organic ranking. Here are three things you should be including in your current content plan.

Sheetal Pinto - 4/22/2021 06:00

Most people will not think about insurance as the most exciting topic when it comes to content, but Progressive made insurance more personal with their mascot, Flo. Geico brought in a gecko as an unconventional way to discuss insurance with customers. Liberty Mutual introduced LiMu Emu and Doug to spread the word that you can get customized coverage. These insurance businesses found a way to create interest and a narrative around insurance that makes people pay attention. Your insurance agency can take your content strategy up a notch through these tested and proven techniques that serve your customers.

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.