Content Marketing Blog mint

Content Marketing Blog

The All-Important Email Subject Line—the 'New' Essentials

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Use Preview Text to Support Your Subject Line

In most email programs, users can see the subject line and the first line of text. Use that preview text to your advantage by mentioning supporting details or placing an extra perk to get customers to open the email. Don't repeat information from the subject line in your preview text. The subject line should be positive and specific. Tell, don't ask. Assume that your reader is interested in your email. Follow through in the preview text.

Include Visual Elements

Emojis can now be included in email subject lines. These elements can add pop to your email, provided you use them judiciously. You should come up with brand guidelines for using emojis in email, because they may or may not fit your business. Don't use emojis to replace words. Think of emojis more like interjections or dividers. Because emojis can come across inconsistently on different platforms, stick to basic emojis that are rendered similarly.

Personalize Emails When You Can

Many emails are sent automatically. Users can easily dismiss these messages without ever opening them. If you want your reader to open an email, you need to let them know why they are receiving it. Give the reader context for the email so it doesn't go in the trash. It's important to make a connection with the reader through your communication.

Consider Who is Reading the Email

No, we're not referring to family-friendly themes. Voice-assistants, such as Siri and Alexa, are becoming more popular. Remember to think about how a subject line sounds when it is read out loud. Parentheses, quotations, and creative spellings can trip up screen readers. Consider inclusivity and accessibility when creating subject lines.

Subject Line Writing Trends Evolve

We've seen consumer behaviour dramatically change in 2020 due to the pandemic. Keeping up with marketing and email trends to make your emails relevant can keep your subscribers opening your email and engaging with your content. Your email subject lines can't sound like spam or clickbait. Emails should be consistent with your brand. Regardless of trends in email marketing, the goal of email remains the same - to get your audience to take timely, positive action. Adapt to changes in email marketing to keep your content fresh.

If you need help creating content for your audience, contact the MintCopy team. Our SEO writers are ready to help you with your marketing strategy. We'll discuss your goals and objectives to put your website, email campaigns, and social media platforms on the right track to engage with your audience.

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://blogs.oracle.com/marketingcloud/6-ways-that-subject-line-writing-has-changed

Share


Recent Posts

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.

Sheetal Pinto - 8/12/2021 06:00

Prioritize Quality, Consistency and Frequency

"Easy reading is damn hard writing." - Nathaniel Hawthorne, American novelist and short story writer
It can take a skilled writer up to 6 hours to craft a well-written 2000-word blog post. Engaging writing takes time. Time many business owners and their teams simply don't have. Outsourcing your blog writing can be one way to generate new content without taking time away from managing core aspects of managing your business.

Sheetal Pinto - 8/5/2021 06:00

Why are you creating content? In addition to education and entertainment, content can increase brand awareness, generate leads, and establish credibility. But at its core, marketing content has the responsibility to deliver a return on investment (ROI) in the form of sales. Whether you have a brick-and-mortar location or an e-commerce store, your marketing dollars need to convert to real income. One way to find success with your content strategy is to think about your customer’s journey.