Content Marketing Blog mint

Content Marketing Blog

The Essential Steps for Publishing on Wikipedia

Why a Wikipedia Page Is Highly Coveted
One of the main goals of content marketing is to create awareness about a company or brand, and promote it as an important player in its specific field. Of course, creating valuable content is one way to capture audience interest and create brand equity. However, for an enterprise to make a breakthrough in the public domain, and establish itself as newsworthy, one of the prerequisites is to feature on Wikipedia.

Wikipedia is the 7th most viewed website in the world. When you type any information about a person, an idea, an event, or organization on Google, you will see Wikipedia invariably appearing in the top 5 searches. From an SEO point of view, Wikipedia is highly beneficial to any organization and can lead to more visibility, credibility and traffic on the company website.

Considering that Wikipedia covers everything under the sun on its website, and relies on the efforts of volunteer editors and writers, it can be easy to presume that getting your company featured on Wikipedia is a simple task. The truth is that Wikipedia is not a platform for companies to promote themselves. The website - even if it uses secondary sources – is a serious online encyclopedia. Wikipedia’s objective is to provide unbiased, verifiable information about searchable topics.

5 Key Steps to Getting Content Approved by Wikipedia

To qualify for a separate, stand-alone Wikipedia page, a topic has to meet certain set criteria. Wikipedia receives hundreds of articles every day, but only a handful of them are accepted; the rest are rejected because they do not meet the website’s terms and conditions. Here’s what you and your team of SEO copywriters need to know while drafting content for Wikipedia:

  • The Notability Factor: Whatever topic you choose to submit, it must be “worthy of notice.” This means that the subject should have already received significant coverage from reliable and independent sources such as magazines, newspapers, and so on. Wikipedia is not interested in promoting your company and is instead looking to present facts in an unbiased, objective manner. If you are submitting an article to Wikipedia about your company, make sure it does not read like a sponsored article. Make it sound as fact-based as possible. In fact, you must be willing to reveal certain unflattering incidents or aspects about your company, if they are an undeniable part of your company’s history.
  • List of Sources: A trivial mention of your company, even if it is by a leading newspaper, does not make the cut where Wikipedia is concerned. Not only should you have received a significant amount of press, but the sources you cite should be credible and well-known too. Wikipedia expects verifiable evidence through citations. Go through all the sources that have quoted your company and evaluate how strong your case is. If you find that your sources are not too impressive, do not send your article to the website. Instead, work with your copywriting agency to find ways to get credible coverage so as to strengthen your company’s public profile.
  • Following Wikipedia’s Manual of Style: To keep up editorial standards and achieve consistency across all its pages, Wikipedia insists that all content writers and editors follow the website’s detailed guidelines on aspects related to formatting, language, and layout. Before you draft your article, make sure to go through Wikipedia’s style manual in detail, and apply its rules as far as possible. Even if your company is noteworthy and you have respectable sources to cite, if your writing does not adhere to Wikipedia’s set criteria, your content submission may not be accepted.
  • Creating an Account: Create your user account and give it a handle. This is an important step where you will be communicating with Wikipedia editors. Make sure to reveal if you have a conflict of interest – your exact connection with the subject of the article. Having a connection is not grounds for disqualifications, but not coming clean on it can become an issue.
  • Submitting Your Content: Once you submit your piece, it could take a few weeks before a Wikipedia editor gets back to you proposing any revisions or inclusions. Do your best to incorporate any changes they desire and do not get upset if their feedback is not what you expected. Adhering to Wikipedia’s requirements minimizes any possibility of your content not finding approval for publishing.

Getting featured in Wikipedia can provide a huge boost to your content marketing efforts. If you are looking for a leading copywriting agency with expertise and experience in SEO copywriting, call 1-888-6468-003 today or email us to learn about our range of content writing services in Canada, USA, Europe and the Middle East.

Share


Recent Posts

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.

Sheetal Pinto - 11/5/2020 06:00

Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.

Sheetal Pinto - 10/29/2020 06:00

Last week, we discussed some of the challenges in creating quality content for B2B tech companies. This week, we’re going to look at some of the best practices for your B2B content marketing strategy.

Sheetal Pinto - 10/22/2020 06:00

Content marketing is important for showcasing your brand, growing an audience and ranking well on search engines. According to Finite, a global technology marketing community, COVID-19 has disrupted the B2B tech content industry, among many others. Even though many businesses trust in the efficacy of content marketing, there are many challenges facing B2B tech companies that are investing in content. When you understand some of the obstacles you face in content marketing, you can find solutions. Here are some essentials to practice.

Sheetal Pinto - 10/15/2020 06:00

Content drives the internet, whether it’s a customer searching for information or a search engine that ranks pages. Every day, there are billions of new blogs, eBooks, infographics and videos uploaded to the internet. To stand out amid the noise, your content must be relevant to the user, well written and polished, and have a purpose. Quality content doesn’t just happen. It takes planning and research. And you need a quality creator, the right writer.

Sheetal Pinto - 10/8/2020 06:00

A Step-by-Step Guide to Get Media Coverage

Media coverage isn't always a top goal for digital content marketing, but good PR isn't just good for your branding. When it's done right, media coverage can help boost your SEO efforts and attract a greater audience. Getting your company mentioned on local news outlets or even major news outlets isn't easy to achieve, but with research and the right online PR strategy, you can put your brand on a larger stage.

Sheetal Pinto - 10/1/2020 10:58

Hungry? Order online and get whatever you’re craving. But first, you’ll check the reviews and ratings, won’t you? Shopping online for your favourite clothing brand? What are others saying about the new Fall Collection? Of course, that matters! According to Inc.com, 84% of people trust online reviews as much as a personal recommendation. Most businesses try to do everything they can to avoid bad reviews for that reason. Unfortunately, feedback, both positive and negative, is an inevitable outcome of running a business. Negative feedback is uncomfortable, but it’s also an opportunity to improve. You’re not likely to get those perfect 5-star reviews from every customer, every time. So, remember that you will never please everyone, but you can strive to please many. If you have a customer complaint or criticism, take the trouble to find out what went wrong. Take those negative reviews and use them to create quality content that shows customers you care.

Sheetal Pinto - 9/24/2020 06:00

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".

Sheetal Pinto - 9/17/2020 06:00

When you started your business, you may have begun with a business plan. Over time, your business plan may have changed and adapted as you learned more, and the marketplace changed. The current pandemic has definitely required many businesses to pivot on their strategies. Your content strategy must be dynamic, just like your business plan. Whether you’ve been creating content for many years or are just starting to invest in content marketing, you need to start with a solid foundation.