Content Marketing Blog mint

Content Marketing Blog

The Importance of Ethical SEO

Yes, You Can Market Your Brand Without Abandoning Your Principles
Marketing your brand can be a challenging process. The competition is fierce in many industries, and you may sometimes feel as though no one will find your website and other digital marketing content. However, applying sneaky, manipulative search engine optimization (SEO) tactics is not the answer. If you do this, you will lose credibility with your visitors, which means you could ultimately experience the opposite of your desired outcome. In fact, Google and other search engines do not look kindly upon such tactics, so you may find your web pages banished to virtual obscurity if you choose the wrong kind of SEO and marketing strategies. The good news? Employing ethical SEO can actually pay off when you utilize it correctly.   

What You Should Know About Ethical Marketing

If you have researched the topic in any capacity, you have probably seen dozens of digital marketing practices discussed on the web. Many of these techniques are bad examples of SEO, particularly the attempts to manipulate search engines instead of providing quality copy.    

Instead, follow these tips for creating online material that will not jeopardize your credibility or your search rankings:

  • Adhere to the Guidelines – As an online marketer, the first step you should take is to educate yourself on the guidelines set forth by various search engines. You can find these by typing certain key phrases in most search engines. Examples of such key phrases might be “Google webmaster guidelines,” “Yahoo content quality guidelines,” and “Bing webmaster guidelines.” Learn these and apply them so that your web pages do not become increasingly difficult for the average user to find.  
  • Do No Harm – You may associate this phrase with the Hippocratic oath taken by physicians, but it is entirely applicable to SEO practitioners, as well. You must avoid techniques that negatively impact your online visitors. Do not intentionally mislead people who use search engines, such as by employing the classic “bait and switch” marketing technique. (In this case, that could mean offering meta data that implies certain information will be provided on a web page, in order to attract more visitors, and then not supplying that information on the page.)
  • Copyright Infringement – Ghostwriting is a legal and widely accepted practice. However, countless Web marketers opt to steal the work of others without their knowledge or permission. Do your research on copyright laws and what constitutes infringement, so you do not find your web pages removed from search results or facing penalties.
  • Provide Quality Content – One of the top ways to ensure that your pages are not banished by search engines is to offer quality material. Stay away from sleazy or outdated SEO methods, such as “stuffing” your copy with keywords. Instead, provide users with relevant, well-written content that addresses their needs and provides real solutions.    

If you want to secure a loyal customer base, as well as remain in good standing with the search engines, you should always strive to utilize ethical marketing techniques. Doing this will yield a variety of rewards for your business.

You do not need to learn everything about digital marketing and SEO to successfully market your website, your blog, or your brand. MintCopy writers stay updated on relevant, effective copywriting, and we are delighted to help you move forward with your content.

Explore all that our talented team has to offer customers in the Greater Toronto Area and beyond. Call us at 1-888-646-8003, or email us today for more information. Also, feel free to complete our online contact form.

Share


Recent Posts

Sheetal Pinto - 6/28/2018 06:00

“What makes me an expert? What makes this blog worth reading for you, a member of the target market?”

These are questions that every individual who’s frantically pecking away at a keyboard should ask themselves before hitting that “post” button.

Anyone who knows how to put credentials into a WordPress account can blog and call themselves a professional in the content marketing industry. Just like anyone can pick up a microphone, rent a sound booth, and call themselves a world class singer/songwriter. Setting yourself apart in an industry that’s saturated with content and regurgitated materials requires a mixture of experience, education, and the ability to truly connect with readers in a way that keeps them on the edge of their seats until the Very. Last. Word.

Sheetal Pinto - 6/14/2018 00:00

How to Use it for Your Content Marketing Efforts
We live in a world filled with an overwhelming amount of information. It can be difficult to get noticed, especially for small businesses. Try a proven strategy with The Inverted Pyramid (TIP) to help you stand out.

Sheetal Pinto - 6/7/2018 00:00

Making the “Related Entity Patent” Intellectually Accessible
Search engine optimization (SEO) has become a commonplace concept for those who want to succeed at reaching consumers via virtual pathways. SEO is the culmination of keywords, phrases, and the construction of written content designed to make websites more visible and relevant to Google and other popular search engines. This is dependent on an ever-changing Google algorithm, or fluidly applied equation that is constantly updated using new information gathered based on customer driven data.

Sheetal Pinto - 5/31/2018 07:00

Bargain Basement Content Won’t Build Your Brand
Content marketing is the most effective way to cultivate your brand on the internet. Good content has the power to bypass borders and reach consumers from all over the world. The key term here is “good content.”

Sheetal Pinto - 5/24/2018 00:00

DIY Attempts May Not Deliver the Right Results Business is drastically different today than it was “pre-Google” and marketing now hinges on a concept that’s proving surprisingly elusive for many professionals—content. When we talk about content, we are talking about the written and visual material that works to sell, promote, and generate ongoing interest in a brand.

Sheetal Pinto - 5/17/2018 00:00
p>How to Select Blog Topics that Will Make an Impact
Whether you write your blog posts in-house or you prefer to hire professionals and focus on marketing your content, you have probably come to the realization that you need compelling topics to attract readers. Additionally, the subject matter of your posts must make sense with regard to your field of interest and your audience.
If you want to build or grow a consistent readership, you must deliver posts that keep your visitors interested. As content marketing strategist Jean Spencer pointed out, based on research conducted by the Kapost team, 99 percent of marketers assert that a steady stream of ideas contributes greatly to their marketing success. If you feel frustrated because you cannot seem to generate such a creative stream, you are not alone. Another finding from the same study revealed that half of marketers do not have a sufficient supply of ideas to drive their content marketing. If this sounds like you, read below for insights on how to change that dynamic.

Sheetal Pinto - 5/10/2018 00:00

Inspire Your Subscribers to Open, Read, and Act on the Content of Your e-Newsletters
Conveying your brand message is a complex process. In the multifaceted universe of the internet, you cannot rely on one platform to reach your audience. Instead, you must take advantage of as many content marketing channels as possible, from social media to authority sites to email, and more. 

Sheetal Pinto - 5/3/2018 00:00

Understanding Content Marketing vs Advertising
Getting the word out about your brand or product involves a careful balance between advertising and content marketing. To do this properly, you need to know the difference between the two.  Both practices are vital for brand awareness, and they each offer various advantages. If you wish to leverage your copywriting and other marketing materials to get the best results possible, your advertising efforts should be only one part of your overall campaign.  

Sheetal Pinto - 4/26/2018 00:00

How to Influence Your Followers
Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.

Sheetal Pinto - 4/18/2018 20:00

Choose Your Words Carefully to Attract Your Audience
If you publish creative copy that includes current SEO methods, do you really need to compose riveting headlines, too? How much impact do those initial words have on your material, your brand, and your audience?