Content Marketing Blog

The Incredible Value of “How-To” Content and How to Create It

Sheetal Pinto - Thursday, November 16, 2017

Keeping Your Audience Engaged With Useful Tutorials
If your content marketing has been primarily focused on promoting your brand, you could be missing out on the opportunity to educate your users. You might think that creating a tutorial is very complicated, but it does not need to be. Even a simple how-to piece will provide value to your audience while keeping them engaged and interested.

An educational post can also build and strengthen your image as an authority in your industry. By establishing your brand leadership, you are marketing your business organically. Value-driven content does not seem as promotional as other types of marketing, and it has the potential to draw people back to your site or other web pages.

How-to Content Writing that Informs and Inspires

Countless people routinely search the internet for educational material, so providing it on your website is an SEO tactic that could yield continuing returns. When visitors know that they will consistently find meaningful content they can use, your may find that traffic increases dramatically. The longer a visitor stays on your website, the better the chances are that this person will make a purchase. Additionally, quality copy and longer site visits are two factors that lead to better search engine results. 

Get the most from your how-to content by following a few strategies for success:

  • Make It a Series: Instead of offering random how-to posts occasionally, you might consider offering your visitors a series of tutorials. You can promote the series via your newsletter as a way of drawing more traffic to your website.   
  • Relevant Copy: If you do not know what type of informational posts will resonate with your audience, take your cue from customer feedback. Do you seem to get the same questions from customers? If so, you can provide the answers in a how-to series. If you sell antiques, for example, you could provide instructional posts on how to care for the items, how to identify real antiques, and how to best feature the pieces in the home.  
  • Target Buyers Appropriately: Customers may be divided into three categories: Those who are currently shopping, those who have just made a purchase, and those who are between purchases. Be sure to offer posts that address all three of these categories. Create material on making the best buying choices (for those presently shopping), posts on how to make the most of products and services (for people who have just made a purchase), and how-to content that features upgrades or accessories (for the customers who are between purchases).  

By providing your audience with information they can use, you could increase conversions easily and organically. A customer who is on the verge of making a buying decision may be inspired to do so after reading one of your informational posts. With this kind of marketing, everyone benefits: A how-to post will increase your brand authority, and your customers will not feel pressured by aggressive sales tactics. It is truly a win-win endeavour! 

You do not need to worry about devising quality, actionable copy that your readers will appreciate. MintCopy has some of the best content writers in the Toronto area. Call us at 1-888-646-8003, or email us today. Also, please feel free to reach us via our online contact form.


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