Content Marketing Blog mint

Content Marketing Blog

The Incredible Value of “How-To” Content and How to Create It

Keeping Your Audience Engaged With Useful Tutorials
If your content marketing has been primarily focused on promoting your brand, you could be missing out on the opportunity to educate your users. You might think that creating a tutorial is very complicated, but it does not need to be. Even a simple how-to piece will provide value to your audience while keeping them engaged and interested.

An educational post can also build and strengthen your image as an authority in your industry. By establishing your brand leadership, you are marketing your business organically. Value-driven content does not seem as promotional as other types of marketing, and it has the potential to draw people back to your site or other web pages.

How-to Content Writing that Informs and Inspires

Countless people routinely search the internet for educational material, so providing it on your website is an SEO tactic that could yield continuing returns. When visitors know that they will consistently find meaningful content they can use, your may find that traffic increases dramatically. The longer a visitor stays on your website, the better the chances are that this person will make a purchase. Additionally, quality copy and longer site visits are two factors that lead to better search engine results. 

Get the most from your how-to content by following a few strategies for success:

  • Make It a Series: Instead of offering random how-to posts occasionally, you might consider offering your visitors a series of tutorials. You can promote the series via your newsletter as a way of drawing more traffic to your website.   
  • Relevant Copy: If you do not know what type of informational posts will resonate with your audience, take your cue from customer feedback. Do you seem to get the same questions from customers? If so, you can provide the answers in a how-to series. If you sell antiques, for example, you could provide instructional posts on how to care for the items, how to identify real antiques, and how to best feature the pieces in the home.  
  • Target Buyers Appropriately: Customers may be divided into three categories: Those who are currently shopping, those who have just made a purchase, and those who are between purchases. Be sure to offer posts that address all three of these categories. Create material on making the best buying choices (for those presently shopping), posts on how to make the most of products and services (for people who have just made a purchase), and how-to content that features upgrades or accessories (for the customers who are between purchases).  

By providing your audience with information they can use, you could increase conversions easily and organically. A customer who is on the verge of making a buying decision may be inspired to do so after reading one of your informational posts. With this kind of marketing, everyone benefits: A how-to post will increase your brand authority, and your customers will not feel pressured by aggressive sales tactics. It is truly a win-win endeavour! 

You do not need to worry about devising quality, actionable copy that your readers will appreciate. MintCopy has some of the best content writers in the Toronto area. Call us at 1-888-646-8003, or email us today. Also, please feel free to reach us via our online contact form.


Recent Posts

Sheetal Pinto - 6/14/2018 00:00

How to Use it for Your Content Marketing Efforts
We live in a world filled with an overwhelming amount of information. It can be difficult to get noticed, especially for small businesses. Try a proven strategy with The Inverted Pyramid (TIP) to help you stand out.

Sheetal Pinto - 6/7/2018 00:00

Making the “Related Entity Patent” Intellectually Accessible
Search engine optimization (SEO) has become a commonplace concept for those who want to succeed at reaching consumers via virtual pathways. SEO is the culmination of keywords, phrases, and the construction of written content designed to make websites more visible and relevant to Google and other popular search engines. This is dependent on an ever-changing Google algorithm, or fluidly applied equation that is constantly updated using new information gathered based on customer driven data.

Sheetal Pinto - 5/31/2018 07:00

Bargain Basement Content Won’t Build Your Brand
Content marketing is the most effective way to cultivate your brand on the internet. Good content has the power to bypass borders and reach consumers from all over the world. The key term here is “good content.”

Sheetal Pinto - 5/24/2018 00:00

DIY Attempts May Not Deliver the Right Results Business is drastically different today than it was “pre-Google” and marketing now hinges on a concept that’s proving surprisingly elusive for many professionals—content. When we talk about content, we are talking about the written and visual material that works to sell, promote, and generate ongoing interest in a brand.

Sheetal Pinto - 5/17/2018 00:00
p>How to Select Blog Topics that Will Make an Impact
Whether you write your blog posts in-house or you prefer to hire professionals and focus on marketing your content, you have probably come to the realization that you need compelling topics to attract readers. Additionally, the subject matter of your posts must make sense with regard to your field of interest and your audience.
If you want to build or grow a consistent readership, you must deliver posts that keep your visitors interested. As content marketing strategist Jean Spencer pointed out, based on research conducted by the Kapost team, 99 percent of marketers assert that a steady stream of ideas contributes greatly to their marketing success. If you feel frustrated because you cannot seem to generate such a creative stream, you are not alone. Another finding from the same study revealed that half of marketers do not have a sufficient supply of ideas to drive their content marketing. If this sounds like you, read below for insights on how to change that dynamic.

Sheetal Pinto - 5/10/2018 00:00

Inspire Your Subscribers to Open, Read, and Act on the Content of Your e-Newsletters
Conveying your brand message is a complex process. In the multifaceted universe of the internet, you cannot rely on one platform to reach your audience. Instead, you must take advantage of as many content marketing channels as possible, from social media to authority sites to email, and more. 

Sheetal Pinto - 5/3/2018 00:00

Understanding Content Marketing vs Advertising
Getting the word out about your brand or product involves a careful balance between advertising and content marketing. To do this properly, you need to know the difference between the two.  Both practices are vital for brand awareness, and they each offer various advantages. If you wish to leverage your copywriting and other marketing materials to get the best results possible, your advertising efforts should be only one part of your overall campaign.  

Sheetal Pinto - 4/26/2018 00:00

How to Influence Your Followers
Connecting with industry leaders can be an effective strategy for content marketers. By reaching out to the thought leaders in your field of interest, you may quickly generate brand awareness. However, you might also consider the benefits of being such an innovator yourself.

Sheetal Pinto - 4/18/2018 20:00

Choose Your Words Carefully to Attract Your Audience
If you publish creative copy that includes current SEO methods, do you really need to compose riveting headlines, too? How much impact do those initial words have on your material, your brand, and your audience?

Sheetal Pinto - 4/11/2018 20:00

Dos and Don'ts for Content Marketers 
Creating interesting content serves to attract more followers and expand your customer base. However, once you craft copy or other material that may resonate with your users, you must market it so that people can find it. This is why successful marketing is just as vital as good copywriting.