Content Marketing Blog mint

Content Marketing Blog

The Incredible Value of “How-To” Content and How to Create It

Keeping Your Audience Engaged With Useful Tutorials
If your content marketing has been primarily focused on promoting your brand, you could be missing out on the opportunity to educate your users. You might think that creating a tutorial is very complicated, but it does not need to be. Even a simple how-to piece will provide value to your audience while keeping them engaged and interested.

An educational post can also build and strengthen your image as an authority in your industry. By establishing your brand leadership, you are marketing your business organically. Value-driven content does not seem as promotional as other types of marketing, and it has the potential to draw people back to your site or other web pages.

How-to Content Writing that Informs and Inspires

Countless people routinely search the internet for educational material, so providing it on your website is an SEO tactic that could yield continuing returns. When visitors know that they will consistently find meaningful content they can use, your may find that traffic increases dramatically. The longer a visitor stays on your website, the better the chances are that this person will make a purchase. Additionally, quality copy and longer site visits are two factors that lead to better search engine results. 

Get the most from your how-to content by following a few strategies for success:

  • Make It a Series: Instead of offering random how-to posts occasionally, you might consider offering your visitors a series of tutorials. You can promote the series via your newsletter as a way of drawing more traffic to your website.   
  • Relevant Copy: If you do not know what type of informational posts will resonate with your audience, take your cue from customer feedback. Do you seem to get the same questions from customers? If so, you can provide the answers in a how-to series. If you sell antiques, for example, you could provide instructional posts on how to care for the items, how to identify real antiques, and how to best feature the pieces in the home.  
  • Target Buyers Appropriately: Customers may be divided into three categories: Those who are currently shopping, those who have just made a purchase, and those who are between purchases. Be sure to offer posts that address all three of these categories. Create material on making the best buying choices (for those presently shopping), posts on how to make the most of products and services (for people who have just made a purchase), and how-to content that features upgrades or accessories (for the customers who are between purchases).  

By providing your audience with information they can use, you could increase conversions easily and organically. A customer who is on the verge of making a buying decision may be inspired to do so after reading one of your informational posts. With this kind of marketing, everyone benefits: A how-to post will increase your brand authority, and your customers will not feel pressured by aggressive sales tactics. It is truly a win-win endeavour! 

You do not need to worry about devising quality, actionable copy that your readers will appreciate. MintCopy has some of the best content writers in the Toronto area. Call us at 1-888-646-8003, or email us today. Also, please feel free to reach us via our online contact form.

Share


Recent Posts

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.

Sheetal Pinto - 9/16/2021 06:00

So You Can Create Content that Google Will Find Easily and Rank High

It’s estimated that Google processes about 63,000 searches every second. When you consider that most adults conduct an average of at least three to four searches a day, it’s evident why you want to rank well in search engine results pages. Many copywriters may use keywords to boost SEO but may not fully understand how search works. Google’s main purpose isn’t to function as a marketing tool to promote your product or service. Instead, it exists to gather and organize the most useful and relevant information for the user. Understanding this can help make your SEO content be more accessible and useful.

Sheetal Pinto - 9/9/2021 06:00

Search engine optimization is the process to make your digital content more visible in organic search. SEO copywriting helps deliver your web pages to your audience when they’re searching for information. SEO writers often focus on keywords, location, and other technical elements that drive search. But SEO has to go deeper than that. Today’s users want quality content. Here are 4 tips to create SEO friendly content that speaks to your audience.

Sheetal Pinto - 9/2/2021 06:00

When you go to the library, you don’t ask the librarian to tell you what to read. You want to read what interests you. In the same manner, when you create content, publish what your audience wants to read, not what you like. Okay, maybe the analogy is a bit outdated, or even alien to many of us. What library? Who goes there? Everything’s online! But you get the idea. Your customers have questions. They want answers. Here are three ways your copywriters can get ideas from your audience.

Sheetal Pinto - 8/26/2021 06:00

On average, web page views get 15 seconds or less of attention. Most people only want the information they are looking for, not everything you have to say on the matter. Optimizing your content for consumer behavior can help your business create content that consumers will engage with. Here are some tips for content writing that will grab the reader’s attention and keep them reading to the end of the page.