Content Marketing Blog mint

Content Marketing Blog

The Post-Publishing Content Marketing Checklist

You have created an inspiring piece of content, spell-checked it, proof read it, allowed it to distill a day or two to ensure you are really happy with it, and pressed “Publish”. What next?

First, check the finished product on the site you have published to. Check it on more than one device just so you are sure it has arrived safely and looks exactly how you had hoped for your readers.

Now, it is marketing time!

1. Email your List

No matter what anyone may say, email marketing is not going away. It is still one of the most efficient and effective ways of reaching your target audience because these people have opted in to receive information from you. For B2B particularly, you should make regular efforts to keep growing your email list.

Do not reproduce the full content in the email, especially if it is a long piece. Instead, create a snippet to entice your audience into reading the full content on your destination site or blog. After all, this gives you another metric to judge how successful your content is and whether you are keeping your readers happy. Did they open the email? Did they click the link? How many shares from your site because of your email? These are all valuable metrics to measure.

Key Takeaway: Stagger your marketing efforts so you can relate spikes in traffic to particular content marketing activities.

2. Get Social

Find the social network(s) that work best for you, dependent on the content type of course, (YouTube for video, SlideShare and Scribd for presentations, etc.) and focus your efforts. This way, you are more likely to reap greater rewards than spreading yourself too thin across too many networks. Choices may include LinkedIn (B2B), Twitter, Facebook, Pinterest, YouTube, Unseen, or another.

Create short, sharp, crisp snippets to post to your social accounts. Depending upon the audience you intend to reach, these snippets should be sufficiently different from each other to attract the widest readership and viewers possible. One may be a graphic from your content, or an excerpt from your video. You may post a quote from a white paper, or an attention-grabbing headline. Infographics and screenshots can work well on Twitter, now that images are embedded in Tweets directly, so let your imagination go!

You do not need to use them all at once. It may be that in a week´s time, your content is more topical than today. Always have a snippet ready to jump on that good ole’ bandwagon without boring your audience by repeating yourself.

3. Talk about it.

It is important to engage with others to develop relationships that can be mutually beneficial; this is an integral factor in marketing. Look around and see who else is posting on a similar topic as your content. Or who holds an opposing view to yours, or has further information on the subject your content covers. Start communicating with them.

You don’t need to spam your link at them, but you may find an opportunity to include a quote or image from your content to bolster a point you are making. If asked, then you can provide a link, especially if this helps put any discussion in context.

Any comments from your readers should also be replied to, politely and informatively, but that is no reason to agree with all that these commentators say—take a stand and expand on your point of view. There is nothing like an active discussion to encourage more people to share your content. Courtesy is no bad thing either, so thank people for commenting, for sharing, retweeting and so on.

4. And finally…

Do not waste that precious content by simply letting it sit there as it is. Can you distribute it in a different format? For example, as a slideshow or presentation, a white paper, an infographic? Will it break down into a series of tweets? Will it stand up as a video, even if only as a slide deck rather than a full Hollywood blockbuster? Could you turn it into an eBook and sell it on Amazon, or bundle it with other content you have created and give it away? Or sell it to generate leads or as a thank you to loyal customers? Does it hold any value as a webinar, or for a Google Hangout discussion?

Good quality content can be marketed over and over again with a little time, imagination and determination.

So, don´t hit “Publish” and sit back. Make your content work for you, and keep on working, with this simple Post-Publishing Checklist.

Is your content marketing strategy delivering the results you want? Does creating quality content remain a constant struggle? Talk to us at MintCopy. Call us at 888-646-8003 or send us an email.

 

 

Share


Recent Posts

Sheetal Pinto - 11/26/2020 06:00

Modern consumers shop 24 hours a day. Most businesses don’t have the capability to be available every hour of every day to answer questions and provide information. Chatbots are a popular method of responding to your audience. Although chatbots have been around since 1966, today’s chatbots are becoming incredibly more useful and responsive. They’ve gone way beyond the telephone message system of the 1980s and 1990s. With a rise in Artificial Intelligence (AI), you can utilize this technology to benefit your own business. May content marketing work for you – in real-time!

Sheetal Pinto - 11/19/2020 06:00

An article in the Harvard Business Review estimated that the average professional received about 120 emails per day. To stand out in a sea of words, your emails must use language that gets noticed. Many people don't read more than the subject line or the preview text. Here are some tips for creating emails that catch a reader's attention.

Sheetal Pinto - 11/12/2020 06:00

If you’ve done a Google search recently, you’ve come across some of the newer features of search. For some searches, videos are getting more notice for more interactive and informative information for users. Another addition to search is the rich FAQ snippets or “people also ask” boxes. Google’s “mission is to organize the world's information and make it universally accessible and useful.” Understanding that Google and other search engines aren’t created for your online marketing efforts can help you provide the right content to maximize your SEO strategy. FAQs were once an afterthought. Today, FAQs can boost your organic search efforts in multiple ways. Almost every page has the potential to function like an FAQ page.

Sheetal Pinto - 11/5/2020 06:00

Start-ups face many challenges. A limited range of products and services in the early days. Budget constraints for branding and marketing. Struggling to reach the right audience. Not finding the right staff, or losing employees to the competition. These are just a few generic ones, and the list goes on. But a digital marketing and content strategy can pave the way to success and profitability. Don’t let any of these challenges keep you from dedicating time and effort to create a high-quality website that gives you a competitive edge.

Sheetal Pinto - 10/29/2020 06:00

Last week, we discussed some of the challenges in creating quality content for B2B tech companies. This week, we’re going to look at some of the best practices for your B2B content marketing strategy.

Sheetal Pinto - 10/22/2020 06:00

Content marketing is important for showcasing your brand, growing an audience and ranking well on search engines. According to Finite, a global technology marketing community, COVID-19 has disrupted the B2B tech content industry, among many others. Even though many businesses trust in the efficacy of content marketing, there are many challenges facing B2B tech companies that are investing in content. When you understand some of the obstacles you face in content marketing, you can find solutions. Here are some essentials to practice.

Sheetal Pinto - 10/15/2020 06:00

Content drives the internet, whether it’s a customer searching for information or a search engine that ranks pages. Every day, there are billions of new blogs, eBooks, infographics and videos uploaded to the internet. To stand out amid the noise, your content must be relevant to the user, well written and polished, and have a purpose. Quality content doesn’t just happen. It takes planning and research. And you need a quality creator, the right writer.

Sheetal Pinto - 10/8/2020 06:00

A Step-by-Step Guide to Get Media Coverage

Media coverage isn't always a top goal for digital content marketing, but good PR isn't just good for your branding. When it's done right, media coverage can help boost your SEO efforts and attract a greater audience. Getting your company mentioned on local news outlets or even major news outlets isn't easy to achieve, but with research and the right online PR strategy, you can put your brand on a larger stage.

Sheetal Pinto - 10/1/2020 10:58

Hungry? Order online and get whatever you’re craving. But first, you’ll check the reviews and ratings, won’t you? Shopping online for your favourite clothing brand? What are others saying about the new Fall Collection? Of course, that matters! According to Inc.com, 84% of people trust online reviews as much as a personal recommendation. Most businesses try to do everything they can to avoid bad reviews for that reason. Unfortunately, feedback, both positive and negative, is an inevitable outcome of running a business. Negative feedback is uncomfortable, but it’s also an opportunity to improve. You’re not likely to get those perfect 5-star reviews from every customer, every time. So, remember that you will never please everyone, but you can strive to please many. If you have a customer complaint or criticism, take the trouble to find out what went wrong. Take those negative reviews and use them to create quality content that shows customers you care.

Sheetal Pinto - 9/24/2020 06:00

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".