Content Marketing Blog mint

Content Marketing Blog

The Post-Publishing Content Marketing Checklist

You have created an inspiring piece of content, spell-checked it, proof read it, allowed it to distill a day or two to ensure you are really happy with it, and pressed “Publish”. What next?

First, check the finished product on the site you have published to. Check it on more than one device just so you are sure it has arrived safely and looks exactly how you had hoped for your readers.

Now, it is marketing time!

1. Email your List

No matter what anyone may say, email marketing is not going away. It is still one of the most efficient and effective ways of reaching your target audience because these people have opted in to receive information from you. For B2B particularly, you should make regular efforts to keep growing your email list.

Do not reproduce the full content in the email, especially if it is a long piece. Instead, create a snippet to entice your audience into reading the full content on your destination site or blog. After all, this gives you another metric to judge how successful your content is and whether you are keeping your readers happy. Did they open the email? Did they click the link? How many shares from your site because of your email? These are all valuable metrics to measure.

Key Takeaway: Stagger your marketing efforts so you can relate spikes in traffic to particular content marketing activities.

2. Get Social

Find the social network(s) that work best for you, dependent on the content type of course, (YouTube for video, SlideShare and Scribd for presentations, etc.) and focus your efforts. This way, you are more likely to reap greater rewards than spreading yourself too thin across too many networks. Choices may include LinkedIn (B2B), Twitter, Facebook, Pinterest, YouTube, Unseen, or another.

Create short, sharp, crisp snippets to post to your social accounts. Depending upon the audience you intend to reach, these snippets should be sufficiently different from each other to attract the widest readership and viewers possible. One may be a graphic from your content, or an excerpt from your video. You may post a quote from a white paper, or an attention-grabbing headline. Infographics and screenshots can work well on Twitter, now that images are embedded in Tweets directly, so let your imagination go!

You do not need to use them all at once. It may be that in a week´s time, your content is more topical than today. Always have a snippet ready to jump on that good ole’ bandwagon without boring your audience by repeating yourself.

3. Talk about it.

It is important to engage with others to develop relationships that can be mutually beneficial; this is an integral factor in marketing. Look around and see who else is posting on a similar topic as your content. Or who holds an opposing view to yours, or has further information on the subject your content covers. Start communicating with them.

You don’t need to spam your link at them, but you may find an opportunity to include a quote or image from your content to bolster a point you are making. If asked, then you can provide a link, especially if this helps put any discussion in context.

Any comments from your readers should also be replied to, politely and informatively, but that is no reason to agree with all that these commentators say—take a stand and expand on your point of view. There is nothing like an active discussion to encourage more people to share your content. Courtesy is no bad thing either, so thank people for commenting, for sharing, retweeting and so on.

4. And finally…

Do not waste that precious content by simply letting it sit there as it is. Can you distribute it in a different format? For example, as a slideshow or presentation, a white paper, an infographic? Will it break down into a series of tweets? Will it stand up as a video, even if only as a slide deck rather than a full Hollywood blockbuster? Could you turn it into an eBook and sell it on Amazon, or bundle it with other content you have created and give it away? Or sell it to generate leads or as a thank you to loyal customers? Does it hold any value as a webinar, or for a Google Hangout discussion?

Good quality content can be marketed over and over again with a little time, imagination and determination.

So, don´t hit “Publish” and sit back. Make your content work for you, and keep on working, with this simple Post-Publishing Checklist.

Is your content marketing strategy delivering the results you want? Does creating quality content remain a constant struggle? Talk to us at MintCopy. Call us at 888-646-8003 or send us an email.

 

 

Share


Recent Posts

Sheetal Pinto - 7/29/2021 06:00

Something we hear quite often from clients is, “We have a creative team, so we can write our own content”. The confidence and enthusiasm are wonderful to see. But here’s what makes content creation so challenging. You can put a lot of effort and creativity into your content, but without audience engagement, it’s like cooking up a storm worthy of a banquet without any guests. The true measure of successful content isn’t what you put into it, but what your audience does with it.

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.

Sheetal Pinto - 5/20/2021 06:00

Search engines organize content to help users find information easily. As people get increasingly adept at using online search, the rules for indexing and ranking content keep adapting to accommodate user trends consumer behavior. It’s no longer enough to have backlinks and keywords, two of the main elements in SEO. Your content must stand out by being relevant and engaging to the reader. As the top search engines change their algorithm to reward high-quality content, it’s your chance to set your site up as one that people love.