Content Marketing Blog mint

Content Marketing Blog

The Value of Quality over Quantity

Bargain Basement Content Won’t Build Your Brand
Content marketing is the most effective way to cultivate your brand on the internet. Good content has the power to bypass borders and reach consumers from all over the world. The key term here is “good content.”

All too often, business owners are in such a hurry to see their brand splayed across the digital marketplace that they settle for inferior writing and poorly designed content. Many hire entry level freelance writers who will work for pennies churning out written material that falls short of professional expectations. The popularity of content marketing has created a digital gold rush, creating a slew of freelance platforms and content companies that may not be up to par.

Never Use Content that Doesn’t Represent the Spirit of Your Brand

When it comes to the representation of your brand, you have the right to be picky. Business is built on a foundation of competitive insight and market intuition. Quality content does more than just populate the website. It provides a bridge between the target audience and the company. In essence, blogs are a way for your business to have an ongoing conversation with your audience and copy is their personal introduction to your products.

Most entrepreneurs wouldn’t walk on the sales floor and start yelling nonsense at potential customers. Accepting poorly written content can have the same effect. Before choosing to work with a content marketing agency or individual, you should consider the following:

  • Experience: Look for an agency led by an industry veteran with years of experience in the field of digital marketing. They should have a working portfolio or professional references and testimonials showcasing their competence.
  • Education: If you wouldn’t hire a person with anything less than a bachelor’s degree to work at your company, you should consider these same standards when hiring a content agency.
  • Professionalism: It’s acceptable to have a casual dialogue with the person that you’re working with, but they should be able to maintain a professional tone in the face of criticism. Every writer will be asked to do a rewrite or told from time to time that their work needs to be edited, and this shouldn’t be a tense exchange.
  • Accuracy: A professional content marketing agency will be able to follow directions and write to your specifications. The work will be both grammatically and factually accurate and fall in line with the needs of your brand.
  • Punctuality: Deadlines matter. There should always be a clear line of communication between your company and the content agency, and work should always be delivered within a reasonable and agreed upon timeframe.

Well-written Content is an Investment that Delivers Ongoing ROI  

Well-written content can jumpstart an internal consumer dialogue, improve approachability, and build a relationship between your brand and its target market. Not only does it need to convey the necessary information, it also needs to do it in a way that is easily digestible and appealing.

Some businesses become so concerned with constantly updating and putting out new content that they end up sacrificing quality for quantity. This is an unfortunate cycle that results in poor ROI and ultimately drives sales down. 

Stand Up for Your Brand and Choose a Professional Content Marketing Agency

Most business owners put their heart and soul into the creation of their products and the development of their brand. MintCopy understands that entrepreneurial passion and makes it our business to represent yours. 
 

Contact our experienced team of content writers today by calling 1-888-646-8003 or email us for more information.

Share


Recent Posts

Sheetal Pinto - 9/24/2020 06:00

You're staring at a blank page. You and your team want the best content for your landing page. It must engage. It must convert. It must really stand out. But most of all, it must resonate with your audience. So, where do you begin? Here's a tip: The best copy on landing pages reads like a customer wrote it. "This pain relief cream made my shoulder pain disappear. I slept like a baby!' is your customer writing your landing page headline. It will work much better than, "Try our quick, effective pain relief cream—buy now for 10% off".

Sheetal Pinto - 9/17/2020 06:00

When you started your business, you may have begun with a business plan. Over time, your business plan may have changed and adapted as you learned more, and the marketplace changed. The current pandemic has definitely required many businesses to pivot on their strategies. Your content strategy must be dynamic, just like your business plan. Whether you’ve been creating content for many years or are just starting to invest in content marketing, you need to start with a solid foundation.

Sheetal Pinto - 9/3/2020 05:45

Key Considerations and How to Decide 

Creating quality content to keep your SEO strategy on target and to provide relevant information to your audience can get overwhelming. Content is vital to your overall marketing plan. You need content as much as you need customers. At some point, you may think that you need to outsource your content creation. Do you hire an in-house copywriter? Should you sign on with a content agency? Both options have pros and cons. Let’s take a look at some of the considerations to think about to make the decision that is right for your business.

Sheetal Pinto - 8/27/2020 06:00

Relevance is the KEY to Writing High Ranking SEO Content

If your customer could only see the title of your last blog post, what would she know about your brand? Would the title alone be compelling enough to make her click through to find out more? Is the title clear and descriptive? Would a stranger know what the text was about without any other context? This idea of context and clarity is important to think about when you’re creating content for your website, blog, and social channels. Remember that Google, like other machines, cannot read—it can only try to guess what your content is about, from the way you lead into it—with titles, meta descriptions, headers, and keywords. Experienced SEO copywriters know how to help Google guess correctly. 

Sheetal Pinto - 8/20/2020 06:00

Here's How the Best of the Best Do It!

Content marketing is what we now call “storytelling”. Going back to the art of storytelling, think of the greats—and we don’t mean just Hans Christian Anderson, Enid Blyton, Grimm Brothers, and other master storytellers. Think of grandma, and grandpa, and Nanny Pat, and Bill the bartender, and Joe at the car repair shop, and Bob the barber, and so many others who told the most interesting stories you still fondly recall. What made them so interesting? They talked about everything from man’s first steps on the moon to today’s town gossip to why brussels sprouts are worth trying to where you can catch the best fish and how. You gave your ear to these storytellers because you trusted them to have your best interests at heart. And that, is the key to content marketing. Tell a good story but also in a way that instill trust in the audience. That’s what the best content marketers do.

Sheetal Pinto - 8/13/2020 15:07

Your In-House Assets are a Goldmine!

Even if you’re new to SEO, you know that search engine algorithms and ranking systems look for new content online. Creating content on a regular basis can seem like a daunting task and getting that content blueprint or content calendar in place can take forever. Even if you hired the best copywriters in North America, they still need the themes, topics, and ideas to come from you. Most business owners don’t realize this—you could be sitting on a treasure box of content within your company. If you are struggling with finding new ideas for content, stop trying to reinvent the wheel. Use the assets you have. Think of it a little bit like your favourite foods, many of which were created from leftovers that some creative cook decided to use instead of throwing out!

Sheetal Pinto - 8/6/2020 06:00

They say a picture is worth a thousand words. A video must be worth 100,000 or more words by that rate. Video is a powerful medium that lets your business tell a story. Consumers respond to video. Google reports that watch time for shopping-related videos grew by 5X over two years. A Google-commissioned study found that “YouTube reaches more 18 to 49 year-olds in an average week than all cable TV networks combined.” Video can be an important part of your content strategy. But it needs some support with written content. Meaningful, keyword-rich text descriptions can help increase viewership and sharing for your online videos.

Sheetal Pinto - 7/30/2020 06:00

How to Create a Case Study for Your Website

A case study is a unique content marketing tool that can be used effectively to drive leads and sales. In a B2B Marketing survey, case studies were found to be the most effective content format. Not surprising at all, because we know that everyone loves a great story! While there is so much emphasis on storytelling in online content, case studies are not as common as blog posts or video in content strategy. Let’s talk about case studies and how to write one that works for your business.

Sheetal Pinto - 7/23/2020 00:00

 Google is the most popular search engine, capturing over 70% of search market share and over 85% of mobile search. It’s used for entertainment, business, education, medical care, and more by millions of people. And yet, many people don’t realize Google’s full power as a search engine. Google has many different ways to provide users with relevant search results. As a content marketer, you should know how to search effectively and adapt your SEO strategy keeping in mind Google’s power users.

Sheetal Pinto - 7/16/2020 06:00

“How-to" content is a popular motif for almost every industry. Readers enjoy these online tutorials and educational learning materials. Google reported back in 2015 that 91% of smartphone users turned to their device while completing tasks and called these “micro-moments”. An estimated 100 million hours of “how-to content” was consumed in North America alone that year. In 2020, the number is, undoubtedly, a lot higher. Consumers want to know how to do things and want to do themselves or at least understand the process. Digital marketing can tap into that need by producing content to solve problems. Taking advantage of these micro-moments through “how-to” content can deliver significant results for your branding and visibility.