Smarter than ever, consumers are more interested in your message than the shock and awe marketing tactics from years gone by. Consider how the majority of your audience retrieves information. In the past newspaper and T.V. ads were king and most consumers discovered retailers and companies leafing through the morning paper or while watching their favorite sitcom.
Today, this couldn’t be further from the case. The modern-day consumer hardly notices newspaper and T.V. ads but doesn’t have time to sit through a two minute ad or thumb through a paper newspaper. Unless you are the Old Spice man sitting backwards on a horse, it’s going to be difficult to cut through the clutter.
However, thanks to the Internet, consumers want their information delivered directly, clearly and as quickly as possible. Your audience seeks to glean everything they need to know from a concisely written, highly informative website or online news source. Fancy advertising with lots of flash and graphics are in the past. Busy lives going at break neck speed is what the majority of consumers are dealing with and they require their information to accommodate their lifestyle.
Consider these online media trends:
- Social media is currently the most powerful way to reach and cultivate consumers
- Mobile content solutions are emerging into the marketing forefront
- Paper news sources are out and most people obtain their news and information through e-newsletters or online newspapers
- Blogs, containing useful and educational material rank as highly as e-newsletters or online newspapers
- While in-person appearances and events are still vital, online content marketing outranks one-on-one contact in terms of marketing
- Print magazines and print newsletters rank lowest on the food chain of effective marketing strategies
The public is screaming for a tidal wave of ongoing, intelligent online content and companies are struggling to keep up with consumers’ thirst. In many cases, supplying daily content will quench your target audience’s desire for information and capture their attention; however being able to supply crisp, sharp content poses an extreme challenge for many companies.
Understanding the psychology and structure of content marketing takes more than stringing a few sentences together to discuss your product, service or topic. Content marketing requires that the writer has the right training (like a degree in journalism), coupled with experience in SEO (search engine optimization) strategies and online marketing in order to be successful.
In amateur hands, the damage can be irreversible. Too often, companies still deplete their marketing budget on other vehicles, leaving content as a last minute after thought. The result is a confusing, poorly communicated message which leaves the consumer in the dark and often turned off about the product.
With the shift in importance, entrepreneurial marketers are turning to professional content marketers to help them herald their message. Using informative, interesting and creative content, content marketers are able to pull the reader into their world - spark the consumer’s curiosity and heighten their attraction to the product, service or message.
Don’t get left in the dark ages of marketing — let your old marketing strategies rest in peace.
Instead, generate excitement about your business with a professional content marketer like MintCopy, Inc. Our team of highly educated marketers and writers know how to effectively position your brand in order to attain the highest return on investment.
Contact the leader in social media and online writing. Call MintCopy, Inc. at 888-646-8003 or send an email to firstname.lastname@example.org.