Content Marketing Blog mint

Content Marketing Blog

There's More to Content Marketing than Google!

Most of us can agree that it’s never a good idea to place all our eggs in one basket. The same concept applies to content marketing. The Google algorithm may determine new SEO standards, but it isn’t the only avenue to improve your online traffic. Getting those numbers up requires a more varied approach to producing content, and this means stepping outside the sphere of Google.

A savvy business owner or marketing professional understands that reaching their target audience is about more than just creating a product that they’ll want. It’s also about putting that product in front of the right people. There are plenty of strategies that circumvent Google and  can be effective in their own right.

Diversify to Attract Online Traffic

Focusing all your time and attention on following Google guidelines could be distracting you from other methods that can help to diversify your content marketing tactics. Sometimes, engaging your audience can literally mean exchanging new ideas online in response to inquiries or comments. Taking a personal interest in driving traffic to your website can help you build your brand while increasing your online presence.

Studies show that only around 40% of your lead referrals are generated by popular search engines. This leaves roughly 60% to be drummed up using other means. These can include:

  • Social media engagement: Using Facebook, Instagram, Twitter and niche sites is a great way to reach people and drive them towards your website. Everyone, from the very old to the very young, have become acquainted with some sort of social media. There’s no better (or cheaper) way to create interest than to create a viral piece of media that links back to your site. People can share your advertisements and spread your brand awareness with only minimal engagement on your part.
  • Blogging: This is an informal writing style that allows you to speak directly to your audience using your own voice and tone. Most blog posts are written to contain information relevant or related to your product. They can outline issues that need to be solved and promote a solution (in the form of your website). Guest blogging and posting on public platforms can further your cause. Just make sure to post frequently and with new and valuable information.
  • Reddit: Reddit threads may seem like a really informal forum, and this is true—but people flock to this site as a place where they can see honest reviews and opinions. It’s like the Wild West of content marketing, and it can be a lot of fun to engage members of your target audience here.

There are plenty of other sites like Quora and Just Answer, but you’ll need to come up with a strategy that puts your content front and centre. The professionals at MintCopy have over a decade of experience in content marketing strategy and know how to engage your audience at every level.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter for the latest content marketing trends, tips, tricks and techniques.

Share


Recent Posts

Sheetal Pinto - 3/14/2019 06:00

Committing to A Long-Term Content Marketing Plan

If you asked the average person about digital content marketing 10 years ago, they might have shrugged and written it off. Content marketing used to be reserved for big companies trying to appeal to a new generation online. Today the online landscape is very different: companies big and small have websites, blogs and social media channels. Having a presence isn’t enough: to be successful online, you need a sound content marketing plan with measurable return on investment.

Sheetal Pinto - 3/7/2019 06:00

Your FAQ Page Can Boost SEO and Customer Satisfaction

There are few acronyms as well-known as FAQ. The FAQ page, or Frequently Asked Questions, is an important section of a website, where customers can seek answers to the most pressing general questions. Whether it’s a company’s shipping policy or an important piece of instruction, FAQs make a customer’s life easier. The page can be found on all of the most visited websites in the world. Your business, whether big or small, can benefit from having one too.

Sheetal Pinto - 2/28/2019 06:00

Content Writing Tips That Work  

Let’s admit it: everyone thinks they can write well. However, the truth is a little harder to swallow. Writing is difficult, and perfecting the craft takes work like any other. Good writers have that balance of talent and effort nailed down to a tee. However, it can be overwhelming to account for another factor: marketing your writing online.

Sheetal Pinto - 2/21/2019 06:00

Get Your Audience to Stop Searching and Start Looking (At YOUR Content!)  

The internet is a wonderful, but inevitably addictive place. It’s common to spend hours scrolling from post to post on your smartphone, as different pieces of content fight for your attention. As content consumers, it’s interesting to take a step back and take note of what content draws us in, and what turns us away. Regardless of our reactions, all that content is vying for our attention.

Sheetal Pinto - 2/14/2019 06:00

Do (Lots!) More with Content Marketing

There’s no feeling like writing that first blog post. It’s not easy putting down thoughts about something specific – whether it’s your professional expertise or a personal insight. Writing a blog can be a great tool to learn and grow as a marketer and content publisher online.

Sheetal Pinto - 2/7/2019 06:00

More Expert Content Optimization Techniques

Last week, we covered part one of our tips on Strong Rankings for your Digital Content. As mentioned, SEO and the page ranking system are cornerstones of effective digital marketing. This week, we continue exploring some of the most important signals to consider when it comes to Google search engine optimization.

Sheetal Pinto - 1/31/2019 06:00

Digital marketing has become an essential avenue to achieve visibility and success for your business, online and offline.

Sheetal Pinto - 1/24/2019 06:00

Take a Page Out of Award-winning Songwriting Techniques

Writer Richard Bach once said, “A professional writer is an amateur who didn’t quit.” When it comes to writing and creating content, there are times when the most established writers among us feel like amateurs. While we may be experts in our fields, sharing our expertise in an engaging way requires a whole new set of copywriting skills.

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.