Content Marketing Blog mint

Content Marketing Blog

Tips for Crafting an Online Press Release for SEO Benefits

Press releases are one of the very first connections you’ll make to your audience. They need to be an action-packed compilation of information that matters to the people who will read it. In the dark (or less digital) ages, a press release was relegated to print. Now, they can be instantly delivered to pertinent locations with the touch of a button.

This means that they need to be well-written and optimized for the internet. This is where SEO meets online PR and makes it easier to get backlinks and audience engagement to your important information via press releases. Writing your newsworthy announcements using the latest SEO tactics is as easy as following these tips:

  • Create a story, not just a generic announcement. Part of building a readership and increasing reader engagement is crafting a story that keeps people on the page. This reduces bounce rate and improves your SEO to help you rank higher in search results.
  • Add well-placed and relevant keywords. This isn’t always natural when writing for AP, but it can make a huge difference in your SEO results. Look for words that will be a part of the organic search of anyone who might be part of your target audience, and then make sure you incorporate them naturally.
  • Design a headline that doesn’t take no for an answer. Clickbait does not have to be cheesy, and it gets results. The more that you are able to get people reading your material, the more people your message will reach.
  • Don’t make your first few paragraphs boring. This may sound simple, but press releases are short and should be sweet. Writing an amazing headline is only good if the material that follows it is just as interesting and engaging.
  • Tie your company related pitch into the other parts of the press release. This means that your standard “about us” section should be a few sentences that are compelling and that tie the company into the content of the press release.
  • Casually placed keywords will work to link the content to your website. As long as everything looks natural and organic, this should be an effective way to improve your parent page’s SEO as well.
  • Write your press release more like a webpage. Pay attention to the format used by popular websites and model your press release format after this. Include sub-headers when long enough, keep your paragraphs short, and include plenty of white space to keep readers engaged.
  • Utilize multimedia to make your press release more engaging and interesting to audiences.
  • Work with other legitimate news sources to get your press release indexed by search engines faster. This helps it to show up in organic search results much faster than traditional means.

Once you have sent your press release out into the digital world, be prepared to answer questions and give email or phone interviews in response to reader feedback. Keeping people engaged is the key to good SEO.

Still Struggling with Press Release Copywriting? We Can Help!

Your press release doesn’t have to be a content marketing nightmare. MintCopy has the SEO copywriting expertise to share your message and to make it accessible in the digital world.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to get help with online PR and stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 1/13/2022 06:00

Writing SEO content requires a seamless blend of three skills to get the best results. In order to be a skilled SEO copywriter, you must be able to produce creative and engaging writing, have sufficient knowledge of the topic, and be able to use relevant keywords seamlessly into your writing. Are you at a loss on how to create informative and creative content? Here are ten tips that can be added to your copywriting cheat sheet to help you improve your SEO content.

Sheetal Pinto - 12/16/2021 14:48

To prepare for the future, we must understand the past – and this year was a lot. The pandemic continued to showcase and alter consumer behaviour. International political events further divided the world and made consumers wary and aware of the corporations with which they involved themselves. Our focus was on helping businesses become and stay relevant while understanding and using the infinite tools and powers of the internet.
Join us for a review of our blog posts over the past year and see what you can take with you into the New Year.

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.