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Content Marketing Blog

Turning Events into Content Marketing Opportunities

Strategies to ‘Seize the Moment’ at Live Events
Live events are no longer restricted to creating excitement within the venue and event space. From Snapchat to Twitter to Facebook and beyond, your event needs to be ready for the live space and the online action! Whether you are hosting or attending an event this year, take some time to properly strategize beforehand. A little foresight will give you a wealth of content throughout and after your next big event.  

Not sure how to generate high quality marketing content out of your event? Consider these two useful tips from CCO and start using your time spent at live events to boost lead generation and marketing:

  • Get Involved: Don’t just take a mental note of the event hashtag plastered on every sign, brochure, and t-shirt—USE IT! Share your company’s unique perspective, show other attendees your value by making key connections, and let your voice be heard. Customers and colleagues who aren’t in attendance will appreciate your enthusiasm, timely posts, and getting a feeling for the event. Just be sure to read over your content before hitting ‘post’. It can be helpful to prepare some posts in advance with help from a leading copywriting agency in Mississauga. That way you will be sure to stay in line with your brand and can remain focused on the action around you.
  • Stay Active: If you are the host and your event is an annual one, you need to keep up the momentum and remain active on your social profiles year-round. If you are attending, you should bring along a good quality camera and notepad or laptop so that you can turn your experience into digital content afterwards. If it is an industry event, come prepared with customer profiles or look them over beforehand so you can find ways to turn your takeaways into tailored content for your audience.

Sitting on jot notes and photos that need to be transformed into compelling content? Hire the best SEO copywriters in the Greater Toronto Area. MintCopy offers creative and targeted marketing copy for any industry and type of audience.

Call us today at 888-646-8003 to find out how we can help turn your event into a digital marketing goldmine. You can also send us an email to learn more about our SEO content services in Canada and across USA, Europe and the Middle East.

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