Content Marketing Blog mint

Content Marketing Blog

Want the Best Online Rankings? Hire the Best SEO Writers!

Use Quality Content to Boost Your Visibility and Business

It's hard for us to say this, but it's true, writers are indeed, a dime a dozen. If you're looking for content writers, you don't have to look far. But as with any product or service, you get what you pay for. And as the old saying goes, "If you pay peanuts, you'll get monkeys!"

You want high-quality writers that will bring the maximum benefit for your website, blog, email campaigns and other content marketing efforts. The problem is many business owners do not know how to screen and where to look to find the best SEO writers. The content agency or copywriters you enlist must have on-page SEO knowledge and skills as well as the ability to engage your readers. Let's dive into what that really means.  

Screening Copywriters and Content Agencies - Technical Expertise

Very simplistically put, on-page SEO experience relates to using techniques that determine how well a page lets search engines know what it's about. This is the technical side of SEO. When you're looking through a writer's samples, the content should be optimized for relevant keywords, for starters. The writer should use H1 and H2 headings and good title tags. While there is some debate about the weightage Google gives to meta descriptions, they are still important, especially to the reader.

Exceptional SEO writers will also use the most attractive and relevant internal links to demonstrate that your site is easy to navigate and contains in-depth content. The best SEO writers know how to write for search engines to make sure your page is meeting the criteria to rank well, but will also keep in mind how humans read online. It's essential to ensure that human readers find your content interesting and easy to read. Striking that balance between ‘bots' and ‘bodies' is the key to engagement and reach.

UX and Audience Engagement   

The other side of SEO content is the user experience. It's not enough to simply get high ranks in search if your readers aren't engaged with your content. Your content marketing strategy won't work unless visitors keep reading, sharing and re-reading. Skillful SEO writers know how to write headlines that draw readers in. The opening paragraphs will keep your audience reading. Content is well-organized and relevant. Good content includes pictures and images that relate back to the written word.

Quality Writing Doesn't Come Easy; but Nail it and You're Home!

Copywriters today also need to know how to write for different personas. Addressing Millennials is different from writing for Baby Boomers. Writing for guest posts to increase off-page SEO is a little different from writing for onsite blogs. Keeping reader expectations top of mind, good copywriters are careful to avoid over-promising. In some industries, there also are legal aspects to be considered when providing content. A seemingly simple statement on a storage rental company's website promising "safe and secure storage" could land the organization in a legal tangle because a customer's unit was broken into. A skincare company's blog offering DIY makeup tips may get slammed with a lawsuit because a reader developed a skin problem and claims it was because she followed those tips. You can never be too careful with your branded as well as generic content. If readers attribute your company as their source of information, they want to be able to trust and respect it.  

Your website, blog, social profiles and email campaigns needs quality content on a regular basis. Instead of putting it on the back burner and attending to it randomly, look for a content agency that specializes in SEO content. MintCopy has experts who understand the technical aspects of SEO and know how to address your target audience. Spend more time on what you know best and let us do what we do well for countless customers across the globe.  

Use our online form to get in touch. You can also follow us on FacebookLinkedIn, and Twitter to stay up-to-date with the latest content marketing trends.

Resources:

https://moz.com/blog/recruit-the-best-seo-content-writers

Share


Recent Posts

Sheetal Pinto - 7/22/2021 06:00

According to eMarketer, Google Home is the most popular smart speaker in Canada, with Amazon Echo right behind. It’s estimated that almost 20% of the population used smart speakers in 2020. Even more important, voice technology is on the rise, as Media in Canada reports. Over 88% of Canadians are using voice search. If your business isn’t addressing voice search in your SEO content, you could be missing out.

Sheetal Pinto - 7/15/2021 06:00

Imagine yourself in a real-life social situation. Will you stand around and talk to others in the room even if they aren’t listening or seem bored and disinterested? Umm, awkward. It’s no different in the online world, but many of us don’t realize it. If your Facebook posts are talking but nobody is listening, your social content is not doing a very good job.

Sheetal Pinto - 7/8/2021 06:00

What if there was a way to position your brand as authoritative? What if your content could provide social proof? What if you could show your customers how successful you are at helping other customers? The winning solution in your content strategy is case studies. You can accomplish 3 key content marketing goals with case studies—build credibility, generate interest, and encourage conversion.
Case studies capture stories of how your brand solved a problem for a real person or business. A case study lets you paint a picture through words to make your business shine. Your customers’ success stories are just waiting to be told. A case study is a valuable content piece in which readers can see themselves getting results.   

Sheetal Pinto - 6/24/2021 06:00

Recognizing the value and importance of content marketing, you’ve decided you need help. Professional copywriting delivers the results you want. So, you’re now looking for a content agency. There’s no shortage of options. Sifting through the different agencies in a simple online search can be time consuming. You need a plan to find the one that fits your needs and is up to speed on the latest content best practices.
Here are four questions you can ask to help you sort through the field to find a content agency that will drive results.

Sheetal Pinto - 6/17/2021 06:00

Small business owners wear a lot of hats. As an expert multitasker, you’ve probably learned that there are times when you can manage two or three things at once. Then, there are those jobs that need your full focus. We are thinking, bookkeeping, inventory, and content editing and proofreading. If you’re involved in both creating and posting content, wearing both hats at the same time can cause confusion in the final output. With years of experience creating content for a range of industries, here are proven tips from our SEO copywriters for editing content and then proofreading content; because they aren’t the same thing.  

Sheetal Pinto - 6/10/2021 00:00

In the lean, mean structure of smaller businesses, in-house copywriters often don’t specialize in copywriting. It’s just one of many hats they wear as part of their overall duties. Creating high quality digital content isn’t easy. Consumer behaviours change, Google’s algorithms change, search trends change, and all of this means content must adapt. Copywriters who work on their writing skills and keep up with the user experience will be more effective. Here are four tips from great novelists that can take your content writing to the next level.

Sheetal Pinto - 6/3/2021 13:19

Thirty years ago, we were using desktop-based PCs with dial up connections. Today, smartphones fit in the palm of our hands, allowing us to be connected from literally anywhere in the world. Wearables go a step further; you just strap a smartwatch on to your wrist and it packs a punch. People consume content differently, too. Instead of reading long documents, most people skim content for quick answers. Your content strategy must keep up with your audience. Using pillar pages and cluster posts to organize content is an efficient approach that benefits your readers and your SEO rankings. And oh, your writers will thank you profusely, too!

Sheetal Pinto - 5/27/2021 06:00

You are an expert in your field, which gives you a lot of credibility and authority when creating content for your business. You don’t have to be a copywriter to share your story. You simply have to know how to tell it to your reader. Here are some of our best tips to help you create high-quality website content.

Sheetal Pinto - 5/20/2021 06:00

Search engines organize content to help users find information easily. As people get increasingly adept at using online search, the rules for indexing and ranking content keep adapting to accommodate user trends consumer behavior. It’s no longer enough to have backlinks and keywords, two of the main elements in SEO. Your content must stand out by being relevant and engaging to the reader. As the top search engines change their algorithm to reward high-quality content, it’s your chance to set your site up as one that people love.

Sheetal Pinto - 5/13/2021 06:00

For a long time, it seemed as if SEO favoured large, nationwide brands with huge websites and massive online presence. Small businesses were finding it difficult to compete against these deep-pocketed digital brand marketers. Enter Local Search, which helped level the playing field a little. Now, if the user was looking for a local business, it became easier to find one. Today, users use search not just to find brands, but to find information. Search engines are constantly changing to give users relevant information, at whatever stage they are in their journey. We’re seeing another trend in search, that of search equity to give more businesses a chance to show off their expertise.