Use Quality Content to Boost Your Visibility and Business
It's hard for us to say this, but it's true, writers are indeed, a dime a dozen. If you're looking for content writers, you don't have to look far. But as with any product or service, you get what you pay for. And as the old saying goes, "If you pay peanuts, you'll get monkeys!"
You want high-quality writers that will bring the maximum benefit for your website, blog, email campaigns and other content marketing efforts. The problem is many business owners do not know how to screen and where to look to find the best SEO writers. The content agency or copywriters you enlist must have on-page SEO knowledge and skills as well as the ability to engage your readers. Let's dive into what that really means.
Screening Copywriters and Content Agencies - Technical Expertise
Very simplistically put, on-page SEO experience relates to using techniques that determine how well a page lets search engines know what it's about. This is the technical side of SEO. When you're looking through a writer's samples, the content should be optimized for relevant keywords, for starters. The writer should use H1 and H2 headings and good title tags. While there is some debate about the weightage Google gives to meta descriptions, they are still important, especially to the reader.
Exceptional SEO writers will also use the most attractive and relevant internal links to demonstrate that your site is easy to navigate and contains in-depth content. The best SEO writers know how to write for search engines to make sure your page is meeting the criteria to rank well, but will also keep in mind how humans read online. It's essential to ensure that human readers find your content interesting and easy to read. Striking that balance between ‘bots' and ‘bodies' is the key to engagement and reach.
UX and Audience Engagement
The other side of SEO content is the user experience. It's not enough to simply get high ranks in search if your readers aren't engaged with your content. Your content marketing strategy won't work unless visitors keep reading, sharing and re-reading. Skillful SEO writers know how to write headlines that draw readers in. The opening paragraphs will keep your audience reading. Content is well-organized and relevant. Good content includes pictures and images that relate back to the written word.
Quality Writing Doesn't Come Easy; but Nail it and You're Home!
Copywriters today also need to know how to write for different personas. Addressing Millennials is different from writing for Baby Boomers. Writing for guest posts to increase off-page SEO is a little different from writing for onsite blogs. Keeping reader expectations top of mind, good copywriters are careful to avoid over-promising. In some industries, there also are legal aspects to be considered when providing content. A seemingly simple statement on a storage rental company's website promising "safe and secure storage" could land the organization in a legal tangle because a customer's unit was broken into. A skincare company's blog offering DIY makeup tips may get slammed with a lawsuit because a reader developed a skin problem and claims it was because she followed those tips. You can never be too careful with your branded as well as generic content. If readers attribute your company as their source of information, they want to be able to trust and respect it.
Your website, blog, social profiles and email campaigns needs quality content on a regular basis. Instead of putting it on the back burner and attending to it randomly, look for a content agency that specializes in SEO content. MintCopy has experts who understand the technical aspects of SEO and know how to address your target audience. Spend more time on what you know best and let us do what we do well for countless customers across the globe.