Content Marketing Blog mint

Content Marketing Blog

What’s the Difference?

Understanding Content Marketing vs Advertising
Getting the word out about your brand or product involves a careful balance between advertising and content marketing. To do this properly, you need to know the difference between the two.  Both practices are vital for brand awareness, and they each offer various advantages. If you wish to leverage your copywriting and other marketing materials to get the best results possible, your advertising efforts should be only one part of your overall campaign.  

Exploring the Differences Between Advertising and Content Marketing

The biggest difference is that content marketing typically uses media that you own, whereas, advertising uses media that you rent and pay for. You can publish content on your website, blog and social channels for free but to promote your content in an online magazine, in Google AdWords, on the radio, TV, etc. will require you to buy ad space.

Here are 3 other important distinctions:

  1. Advertising is Usually Obvious – When you see a TV ad for breakfast cereal, you are likely aware that this is a paid advertisement. The same is true when you hear a radio promotion for an upcoming concert or other event. It is typically quite clear that such an ad is intended to promote whatever item and brand is being advertised.
  2. Marketing may be Subtler – If you are being marketed to, you might not recognize it immediately. This may be particularly true in the case of content marketing. If you subscribe to a recipe site’s newsletter and receive a weekly recipe via email, you may not realize that these emails are part of a marketing campaign. The campaign might be to simply generate awareness or interest in a brand, such as a company that sells cooking utensils. The purpose might also be to sell a new or existing product or service.    
  3. Different Formats – Generally speaking, content marketing and advertising are implemented via different types of formats. Advertising may be done through ads on television, radio, the Internet, newspapers and magazines. When you click on a Google pay-per-click ad, you know that this is an advertisement intended to produce a sale or conversion. Content marketing utilizes an assortment of formats, as well. You might be exposed to this type of marketing via blog posts, podcasts, videos, and eNewsletters, in addition to other kinds of content.   

When you apply them properly, advertising and content marketing practices can help you to build a strong customer base. By providing ongoing ads and digital content, you may also work to retain more customers overall. If you are confused about how to get started, you might consider hiring an advertising consultant. Also, remember to use an experienced copywriter who knows about SEO and other important content marketing techniques.  

The MintCopy team includes some of the best content writers in Canada. You can reach us at 1-888-646-8003, or email us today for information. Also, feel free to use our online contact form.

Share


Recent Posts

Sheetal Pinto - 6/13/2019 06:00

5 Ways to Make Your Content Share-Worthy

In 1994, the first blog was published on the internet. It was created by Justin Hall, an American college student, and it wasn’t called a blog – just a personal homepage.1 25 years later, there are thousands of active blogs on the internet. Amidst this saturation of work, it can be daunting to ensure your content hold its ground.

Sheetal Pinto - 6/6/2019 06:00

Making Content Marketers Better Managers

When a sports team wins a big championship, the success is credited to two major factors: the players and the coach. One could argue that a team is only as good as the direction they’re given. That’s why, it’s no surprise that the best coaches in NBA, NHL and the MLB are loved by their teams. Whether they’re coaches, mentors or simply managers, regardless of your field of expertise, the person responsible for giving direction and instruction has a pivotal job on their hands.

Sheetal Pinto - 5/30/2019 06:00

Give Your SEO Strategy A Shot in the Arm

There’s a lot that goes into an effective SEO strategy: from quality to consistency, relevance to speed. For many people, the latter comes as a surprise. It often feels like a waiting game once you’ve uploaded your content, sitting patiently as your ranking slowly increases for weeks on end. That’s frustrating – after all, having your content earn top rankings shouldn’t feel like a marathon.

Sheetal Pinto - 5/16/2019 06:00

Effective Methods to Improve Your Writing Style

Let’s face it: being an expert in your field does not make you an expert at writing about it. Even for the best writers, creating a variety of content on a continuous basis can be a challenge. For marketers who don’t consider writing their strongest suit, the task seems outright daunting.

Sheetal Pinto - 5/9/2019 06:00

Content Marketing Tips for the Healthcare Industry

It often feels like everyone’s an expert when it comes to their health. From new research and startling statistics to passed-down wisdom, there seems to be no single right way to take care of your health. The internet plays a pivotal role here since 80% of all internet users will search health-related queries online.1 And, however small or unique the scenario, there’s always an answer out there.

Sheetal Pinto - 5/2/2019 06:00

Taking Your Blog Up a Notch

Fellow Bloggers: You’ve taken the leap. Now, it’s time to swim!
Last week, in our Step by Step Guide to Start Blogging, we talked about getting started on your blog. Here, we’ll continue to expand on those methods and add a few new insights to your plate. As new bloggers, you may have learnt a few things on your own already. We’ll break down concepts like SEO and rankings, and help your expertise reach the right audience.

Sheetal Pinto - 4/25/2019 06:00

Blogging 101

In the world of content marketing, starting a blog feels like a rite of passage. As any marketer will attest, there's a saturation of different blogs out there: from lifestyle to education, recipes to fan clubs. They all understand the biggest benefit of blogging: having a podium to share your business offering and expertise.

Sheetal Pinto - 4/18/2019 06:00

B2B Content CAN Be Funny

As a rule of thumb, B2B marketing should avoid certain false steps or ‘faux-pas.’ The list includes attributes like being vague, presumptuous, or ill-researched. But somewhere along the way, marketers added "humorous"" to that list. Why?

Sheetal Pinto - 4/11/2019 06:00

Humour in Content Marketing

"Why did the SEO expert cross the road? To get hit with traffic!"1

For years, humour has been used in literature and content to engage audiences. From Shakespeare to Einstein, many notable figures in history used humour as a means to relay complicated or niche messages.

As any marketer will attest, incorporating the basic tenets of content marketing can make your content seem dry or taxing to read. Infusing humour into your writing can keep your readers interested to read, share, and comment upon.

Sheetal Pinto - 4/4/2019 06:00

Content Marketing Strategy Powered by Data and On-Page SEO Tools

A marketer’s dream is to develop meaningful connections with their audience. As we’ve examined in previous blog posts, connections can be established through good quality content and smart SEO integration. Like every other field in the world today, content marketing also relies on one, often forgotten aspect of decision making: data.