Content Marketing Blog mint

Content Marketing Blog

When to Ask for Help with Your Content

DIY Attempts May Not Deliver the Right Results Business is drastically different today than it was “pre-Google” and marketing now hinges on a concept that’s proving surprisingly elusive for many professionals—content. When we talk about content, we are talking about the written and visual material that works to sell, promote, and generate ongoing interest in a brand.

Good content can attract new customers and keep them returning to your website looking for new and valuable material. Poor content will destroy credibility, damage customer relationships, and turn your website into a black hole for future profitability.  

Irrelevant, Outdated and Meaningless Content is WORSE than No Content

 All it takes is one glaring grammatical mistake or fact pulled from a biased source to completely put people off your content. On top of being grammatically correct and well researched, it also needs to be interesting and relevant to your audience. 

You can have the greatest product in the world, but people will never see it if they can’t stay awake long enough to read your copy or to make it through your blog posts. If you have to make a decision between skipping a blog entry or posting one that’s poorly written, do yourself a favour and step away from the keyboard.

Finding a Balance Between Business and Marketing

Achieving the right blend of operations and brand marketing is where many business owners have a lot of difficulty. Most people don’t start a business with a plan to spend hours every day updating their content. Yet, every business owner today realizes that SEO and digital marketing will not work without content. When you are spending more time during the day crafting witty content instead of focusing on customer service or product improvement, it may be time to consider asking for help.

Optimized, valuable, and shareable content is absolutely necessary for your online presence. Unfortunately, many excellent entrepreneurs who can flawlessly execute business plans struggle with copywriting. If you’re having difficulty finding a balance between business activities and creating quality content, you should consider the following:

  • Set aside a specific day dedicated to your website: Put writing and website tweaking on your schedule. Making it a professional priority with a recurring timeslot can simplify the process and keep your content fresh.
  • Keep an “ideas” journal: You never know when the next idea for a perfect blog post will hit. Keep a content marketing idea journal or use an app on your phone to jot down your little bursts of genius throughout the day. This will make it easier to brainstorm later and put your ideas into a readable format.
  • Delegate or Outsource: If your schedule is overwhelming or your writer’s block is depriving your customers of great content, consider giving the responsibility to someone else. Not every small business has a marketing department focused on content creation. Fortunately, there are qualified companies dedicated entirely to the art of improving your website and helping you create a customer following.

There’s No Shame in Outsourcing to Content Agencies

Shareable and engaging content is the cornerstone of digital marketing. Not having the time to effectively produce this can hurt business and make the future of your brand uncertain. Reaching out to professional copywriters who specialize in content marketing can free you up to focus on other, more important aspects of your business.

There’s no shame in outsourcing your content writing to an agency. Knowing when to ask for help is one of the best professional instincts entrepreneurs can have. It’s not hard to find the best copywriters in Canada!

If you are feeling overwhelmed or your business is expanding and taking your schedule with it, MintCopy can help. We take your brand as seriously as you do, and we take pride in the results we deliver. Call us at 1-888-646-8003 or reach out to us by email for more information.

Share


Recent Posts

Sheetal Pinto - 1/17/2019 06:00

What Works, What Doesn't

For those of you still unfamiliar with digital marketing, it’s important to understand that SEO is more than just a passing trend or an online buzz word. It’s actually one of the most efficient ways to improve website visibility across the board. Not only have we delved into the algorithms responsible for recognizing quantitative value, we’ve also discovered metrics that can do more than just measure site popularity.

One of the most popular SEO tools to date is SEM Rush, a full-service platform that offers a holistic view of UX. But, like any other tool, it does very little good if you don’t know how to use it. Even the most complete data set won’t help with content optimization if you aren’t aware of best practices for implementation. Keep reading to learn more.

Sheetal Pinto - 1/10/2019 06:00

Content Marketing Stands to Benefit!   

Socrates was an ancient Greek philosopher who is widely regarded as one of the best thinkers in human history. It’s worth doing a little research to find out more about how he contributed to modern philosophy. Although the contributions of Socrates have been largely applied to psychology and critical thinking, they can also strengthen your content marketing strategy in surprising ways.

Sheetal Pinto - 12/27/2018 06:00

It’s been a year of change in so many ways, including online for marketers. This year, we have walked through many different challenges, including changing algorithms and new ways of engaging with our technology (can we say ‘Hello, Google?’). We have also welcomed new techniques and learnings to make us better content creators, marketers and managers online.

Sheetal Pinto - 12/20/2018 06:00

Expert Tips to Use Content Marketing for Your HVAC Business!

The HVAC industry can be extremely competitive, especially during seasons with extreme temperatures. Even the most experienced technicians can lose business if they don’t know how to use content marketing to their advantage and stand out in the online world. Your HVAC company needs a well-crafted SEO content strategy to use digital material that engages, entertains, and informs your target market.

Sheetal Pinto - 12/13/2018 06:00

Effective Content Marketing for Schools and Educational Institutions

The internet is allowing educational institutions to reach more people with programs and opportunities than ever thought possible. Parents and prospective students are looking to well-crafted content for the information they need to make some of the most important decisions in their lives. Education matters and creating content that reflects that is important.

Sheetal Pinto - 12/6/2018 06:00

Dentists may be able to handle plaque, dental equipment, and even root canals with ease, but what happens when they try their hand at marketing? Word of mouth used to be enough to attract and keep patients. Now, people have more options and it’s important to get your brand in front of the right audience with SEO copywriting and other digital marketing tools.

Whether you have some idea of how content marketing works, or you think SEO is a complex software, it suffices to start with the confidence that you can improve on your digital marketing strategy without spending a fortune. This starts by learning more about content marketing, and what it means for your dental practice. We won’t say “it’s like pulling teeth”, because that’s simple!

Sheetal Pinto - 11/29/2018 06:32

Do you own a small business? Does any part of your profit margin depend on local sales? If the answer to either of those was “yes,” then you need to consider optimizing your website for local search results. Local SEO content uses localized keywords, landmarks, and location specific language to make your business more visible to people living in a close physical proximity. This creates a local link that results in more on-site sales, and that’s always a good thing, right?

Sheetal Pinto - 11/22/2018 06:46

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

Sheetal Pinto - 11/15/2018 06:00

Last week, we covered the first part of the Content Marketing Institute’s 2019 B2B Report. Staying on top of the latest trends and techniques is the cornerstone of effective B2B marketing; and this is a fantastic resource for both marketers and business owners alike. Keep reading for more valuable information you can use. Let your content marketing dollars go further and bring you greater ROI.

Sheetal Pinto - 11/8/2018 06:00

Content marketing has undergone a serious transformation since the concept was first introduced to the digital marketplace. Now, we know that the majority of successful marketers focus on using online content to add value rather than pushing sales. This is increasingly important in B2B marketing that targets professionals and industry insiders.