Content Marketing Blog mint

Content Marketing Blog

When Your Audience Speaks, Listen Carefully, and Answer Meaningfully

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

This newest tech trend has also changed the approach to SEO across the board, and the newest algorithms are adapting to the organic cadence of the spoken word.

Understanding the ‘Why’ Behind Voice Commands

In order to properly optimize for voice commands, it’s essential that you understand what they are used for. Voice commands aren’t exactly as high-tech as we would like them to be yet. That whole Star Trek concept is still a long way off, and people tend to use vocal features for basic things, like:

  • Quick online searches
  • Directions
  • Checking local contact information for businesses
  • Searching for information like weather, operating hours, and even the time and temperature
  • Asking a simple question of Google

Voice searches are still very focused on superficial information and rarely go into the more complicated features most of us prefer to use a screen for.

When optimizing your website for voice searches, there are several very effective tactics you can use:

  • Optimize Only Applicable Materials: There’s no point in optimizing your entire site for vocal commands if it isn’t likely that a person will be searching for all of it in this fashion.  Spend the majority of your time optimizing operating hours, contact information, and very brief search terms for vocal commands instead.
  • Anticipate the Questions: Use brief answers on your page for the questions most likely to be asked using a vocal feature. Say it out loud, and make sure that it’s quick and sufficient.
  • Link Your Business to Local Searches: We’ve all heard of local search engines that can point patrons towards potential local businesses they can use. Create accounts in channels like “Google My Business” to take advantage of these vocal searches.
  • Identify Location in Your Descriptions: This is an easy way to direct traffic straight to your door. Don’t just refer to your restaurant as a “pizza place,” use something like “the best pizza place in Smallville!” This makes it easier for search engines to identify your page.
  • Meta Data Still Matters: Don’t neglect your meta data. Make sure that it describes your business and what it can offer quickly and directly. Present it as a solution to make the website more accessible.

Are you ready to bring your website into the future? MintCopy can help you optimize your site for voice commands and set up a content marketing strategy that will speak to your needs.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

This newest tech trend has also changed the approach to SEO across the board, and the newest algorithms are adapting to the organic cadence of the spoken word.

Understanding the ‘Why’ Behind Voice Commands

In order to properly optimize for voice commands, it’s essential that you understand what they are used for. Voice commands aren’t exactly as high-tech as we would like them to be yet. That whole Star Trek concept is still a long way off, and people tend to use vocal features for basic things, like:

  • Quick online searches
  • Directions
  • Checking local contact information for businesses
  • Searching for information like weather, operating hours, and even the time and temperature
  • Asking a simple question of Google

Voice searches are still very focused on superficial information and rarely go into the more complicated features most of us prefer to use a screen for.

When optimizing your website for voice searches, there are several very effective tactics you can use:

  • Optimize Only Applicable Materials: There’s no point in optimizing your entire site for vocal commands if it isn’t likely that a person will be searching for all of it in this fashion.  Spend the majority of your time optimizing operating hours, contact information, and very brief search terms for vocal commands instead.
  • Anticipate the Questions: Use brief answers on your page for the questions most likely to be asked using a vocal feature. Say it out loud, and make sure that it’s quick and sufficient.
  • Link Your Business to Local Searches: We’ve all heard of local search engines that can point patrons towards potential local businesses they can use. Create accounts in channels like “Google My Business” to take advantage of these vocal searches.
  • Identify Location in Your Descriptions: This is an easy way to direct traffic straight to your door. Don’t just refer to your restaurant as a “pizza place,” use something like “the best pizza place in Smallville!” This makes it easier for search engines to identify your page.
  • Meta Data Still Matters: Don’t neglect your meta data. Make sure that it describes your business and what it can offer quickly and directly. Present it as a solution to make the website more accessible.

Are you ready to bring your website into the future? MintCopy can help you optimize your site for voice commands and set up a content marketing strategy that will speak to your needs.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 12/2/2021 01:02

Deliver Content that Converts

As you understand more about customer behaviour, your marketing efforts can be targeted to help your audience move through the sales funnel. After all, the bottom line for any business or commercial enterprise is making money, whether your content marketing goals are to get hot leads or to build an email list. You probably have a lot of top-of-the-funnel content that is designed to get your audience interested in your products or services. Now the questions is, how do you get that visitor to seal the deal?

Sheetal Pinto - 11/25/2021 06:00

Today’s digital marketing platforms give small businesses many ways to reach out to new customers. But if you’re like most companies, you don’t have an unlimited advertising budget. You want to be savvy about using your marketing dollars. Content marketing is a great way to develop your brand and find new customers, when you’re smart about how you do it.

Sheetal Pinto - 11/18/2021 14:25

Key Content Trends to Consider  

Orbit Media Studios just released its 8th annual survey about blogging and content trends. With responses from over 1,000 bloggers, the insight they gained into the industry can help drive your blogging efforts. Bottom line—blogging is effective, but getting results isn’t easy. You’re competing against over 600+ million blogs to get attention. Here are some of the key findings from the survey that can help drive your content strategy.

Sheetal Pinto - 11/4/2021 06:39

Knock, Knock!
Who’s there?
Olive.
Olive who?
Olive your content!
Your customers may never tell you that they enjoy your content, but you’ll know it when you look at the dashboard and see analytics that reveal engagement. When your audience shares content or makes comments on your site, it’s validation that they like what they see. What makes content good? Can your content scare your audience away? Let’s discuss some dos and don’ts in creating SEO content to make sure it's scary good, regardless of the season.

Sheetal Pinto - 10/28/2021 06:00

Ever tried to read a contract prepared by a lawyer? Did you get frustrated at the legal jargon before you finished the first page? Think of that the next time you prepare website content that is full of your industry’s jargon or tech-speak. Whether you’re writing B2C or B2B content, you need to address the user to engage them with your brand. How can you avoid getting too complex without watering down your content? It’s a balancing act of planning your content marketing to make sure you have a powerful voice while keeping messaging clear and simple.

Sheetal Pinto - 10/21/2021 14:35

When you sell to other businesses, you can’t rely on the same strategies as businesses that sell to consumers. Website content for B2B companies must engage multiple decision makers at various stages along the buyer’s journey. More importantly, your B2B content must present your company’s services in stronger light than your competition’s. So, while you may have a good idea about everything you want to say, it’s critical to find out what your audience wants to know and then ensure they find it on your website, first.

Sheetal Pinto - 10/14/2021 06:00

Imagine putting up a business sign and having the city come along and take it down. Not only that, but then they put up their own sign that advertises your business. Instead of being a Mexican restaurant, you’re now labeled as a Tex-Mex cantina. Think it can’t happen? Google is updating page titles that are displayed in search results. Your SEO content could be replaced with text that Google thinks is more relevant to the user. Here’s what to know and how to avoid getting your titles rewritten.

Sheetal Pinto - 10/7/2021 14:52

On the occasion of Canadian Thanksgiving, we want to thank all of you who have supported MintCopy over the years. As our customers, writers, partners and associates, you have allowed us to continue serving the content marketing needs of various industries around the world. We could never have done this without you, and we count on your continued support into the future. We are abundantly grateful.

Sheetal Pinto - 9/30/2021 06:00

A purchase transaction may happen online or offline, but shopping is definitely a universally online phenomenon today. Every buyer uses the internet to get information when shopping. B2B buyers are no different, regardless of industry. Manufacturers can’t deny the power of content marketing, but many haven’t fully bought into investing in B2B content. Trade shows were expensive before the pandemic. As we come out of the pandemic, it’s unlikely that they’ll make a comeback to their former glory anytime soon. Print magazines and journals are not as relevant as they once were. Your team can’t reach out to every prospect in person. Content marketing can be an important element in your marketing strategy because it’s ready when your customer is.

Sheetal Pinto - 9/23/2021 06:00

LinkedIn was once thought of as just a recruiting channel, but it’s slowly turned into a premier platform designed around content for professionals. To that end, LinkedIn is enhancing features that allow businesses to build their credibility through social content. Companies can now publish longer articles on LinkedIn’s Articles for Pages.