Content Marketing Blog mint

Content Marketing Blog

When Your Audience Speaks, Listen Carefully, and Answer Meaningfully

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

This newest tech trend has also changed the approach to SEO across the board, and the newest algorithms are adapting to the organic cadence of the spoken word.

Understanding the ‘Why’ Behind Voice Commands

In order to properly optimize for voice commands, it’s essential that you understand what they are used for. Voice commands aren’t exactly as high-tech as we would like them to be yet. That whole Star Trek concept is still a long way off, and people tend to use vocal features for basic things, like:

  • Quick online searches
  • Directions
  • Checking local contact information for businesses
  • Searching for information like weather, operating hours, and even the time and temperature
  • Asking a simple question of Google

Voice searches are still very focused on superficial information and rarely go into the more complicated features most of us prefer to use a screen for.

When optimizing your website for voice searches, there are several very effective tactics you can use:

  • Optimize Only Applicable Materials: There’s no point in optimizing your entire site for vocal commands if it isn’t likely that a person will be searching for all of it in this fashion.  Spend the majority of your time optimizing operating hours, contact information, and very brief search terms for vocal commands instead.
  • Anticipate the Questions: Use brief answers on your page for the questions most likely to be asked using a vocal feature. Say it out loud, and make sure that it’s quick and sufficient.
  • Link Your Business to Local Searches: We’ve all heard of local search engines that can point patrons towards potential local businesses they can use. Create accounts in channels like “Google My Business” to take advantage of these vocal searches.
  • Identify Location in Your Descriptions: This is an easy way to direct traffic straight to your door. Don’t just refer to your restaurant as a “pizza place,” use something like “the best pizza place in Smallville!” This makes it easier for search engines to identify your page.
  • Meta Data Still Matters: Don’t neglect your meta data. Make sure that it describes your business and what it can offer quickly and directly. Present it as a solution to make the website more accessible.

Are you ready to bring your website into the future? MintCopy can help you optimize your site for voice commands and set up a content marketing strategy that will speak to your needs.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Craft Your Online Content Optimized for Voice Search 

The digital world isn’t made up of the same old typed DOS language that it was when many of us were just starting out. Now, the newest and most effective method of digital communication has returned to the spoken word. Our fascination with vocal commands has brought us full circle, and voice-controlled computers, phones, and the Internet of Things have become common-place in many of our lives.

This newest tech trend has also changed the approach to SEO across the board, and the newest algorithms are adapting to the organic cadence of the spoken word.

Understanding the ‘Why’ Behind Voice Commands

In order to properly optimize for voice commands, it’s essential that you understand what they are used for. Voice commands aren’t exactly as high-tech as we would like them to be yet. That whole Star Trek concept is still a long way off, and people tend to use vocal features for basic things, like:

  • Quick online searches
  • Directions
  • Checking local contact information for businesses
  • Searching for information like weather, operating hours, and even the time and temperature
  • Asking a simple question of Google

Voice searches are still very focused on superficial information and rarely go into the more complicated features most of us prefer to use a screen for.

When optimizing your website for voice searches, there are several very effective tactics you can use:

  • Optimize Only Applicable Materials: There’s no point in optimizing your entire site for vocal commands if it isn’t likely that a person will be searching for all of it in this fashion.  Spend the majority of your time optimizing operating hours, contact information, and very brief search terms for vocal commands instead.
  • Anticipate the Questions: Use brief answers on your page for the questions most likely to be asked using a vocal feature. Say it out loud, and make sure that it’s quick and sufficient.
  • Link Your Business to Local Searches: We’ve all heard of local search engines that can point patrons towards potential local businesses they can use. Create accounts in channels like “Google My Business” to take advantage of these vocal searches.
  • Identify Location in Your Descriptions: This is an easy way to direct traffic straight to your door. Don’t just refer to your restaurant as a “pizza place,” use something like “the best pizza place in Smallville!” This makes it easier for search engines to identify your page.
  • Meta Data Still Matters: Don’t neglect your meta data. Make sure that it describes your business and what it can offer quickly and directly. Present it as a solution to make the website more accessible.

Are you ready to bring your website into the future? MintCopy can help you optimize your site for voice commands and set up a content marketing strategy that will speak to your needs.

Use our online form to get in touch today. Follow us on Facebook, LinkedIn, Google+ and Twitter to stay updated on the latest content marketing trends.

Share


Recent Posts

Sheetal Pinto - 5/6/2021 06:00

The age-old question of which comes first, the proverbial content chicken or the SEO egg? We don’t have to debate this issue. The answer is easy. It doesn’t matter which came first. What matters is how we balance content quality and readability with SEO best practices. The key is to deliver relevant information for customers in a user-friendly package while making sure the search engine bots evaluate and rank your content for search visibility. Complement your content strategy with your SEO strategy cohesively instead of thinking of them as two separate entities.  

Sheetal Pinto - 4/29/2021 06:00

SEO and content marketing can seem technical and complicated, at least at first glance. With so many variables for determining ranking, you could get lost in an algorithmic forest. Instead of putting your focus on the technical details, focus on your audience and what your reader wants. Your content will have better quality and be more consumable and shareable by the user. Subscribing to content best practices keeps your website on the forefront of SEO for organic ranking. Here are three things you should be including in your current content plan.

Sheetal Pinto - 4/22/2021 06:00

Most people will not think about insurance as the most exciting topic when it comes to content, but Progressive made insurance more personal with their mascot, Flo. Geico brought in a gecko as an unconventional way to discuss insurance with customers. Liberty Mutual introduced LiMu Emu and Doug to spread the word that you can get customized coverage. These insurance businesses found a way to create interest and a narrative around insurance that makes people pay attention. Your insurance agency can take your content strategy up a notch through these tested and proven techniques that serve your customers.

Sheetal Pinto - 4/15/2021 06:00

Think of content marketing like a first date. If all you do is talk about yourself, you’re unlikely to get a second date. People aren’t primarily reading your content to get to know your company. Your audience is trying to solve a problem or get insights into a subject that is of genuine interest to them. The conundrum is that to ensure your content is consumed and appreciated, you must have a well-planned SEO strategy. To get content that meets your SEO needs, you need a content strategy and a way to convey that plan and its objectives to the copywriter. 

Sheetal Pinto - 4/8/2021 06:00

The best lawyers and politicians know that to persuade others, there are three elements of persuasion – ethos, pathos, and logos. Ethos refers to your character and believability. Pathos is the emotional aspect of your argument. Logos refers to the logic or reason of your statements. When you weave the three elements together well, you can persuade your audience to take action. Use the power of ethos, pathos, and logos to increase the effectiveness of your content marketing.

Sheetal Pinto - 4/1/2021 06:00

Having a strong content strategy builds your school’s reputation, attracts new students and brings your community together. It may even encourage alumni to donate and support your school in many ways.  The challenge is bringing together many departments and goals while having an engaging website and keeping up with social media. To be successful, it’s important for modern-day schools to be active online and on social media. Your school can also differentiate itself through an engaging online platform.

Sheetal Pinto - 3/25/2021 06:00

How Content Marketing Can Help Your Charity

Content marketing is often geared toward selling products or services. So, when your organization is a charity, it’s easy to think that content marketing doesn’t have to be part of your marketing plan. If you’re trying to build an online presence, you need a content strategy just as much as any for-profit business. Putting the right information in front of your audience gives you the opportunity to reach your community more effectively.

Sheetal Pinto - 3/18/2021 06:43

Communication is a two-way street. We share our message to get a response. How often do we forget to listen to the response? In our daily scramble to create new content, we often forget about checking to see what our audience thinks. We get so focused on Google rankings that we neglect our real audience – the customer. Creating an atmosphere in which you listen to feedback and reviews from your customers gives you a chance to let your customers know how much you care. Plus, it opens the door to some exciting opportunities in your content marketing strategy.

Sheetal Pinto - 3/11/2021 06:00

Burger King may have had good intentions with it’s 2021 campaign for International Women’s Day, but it’s tweet “women belong in the kitchen” came off as sexist. Although it is true that women make great chefs, the historical context of the phrase brought negative publicity to the popular burger chain. The campaign was a flop and goes to demonstrate the power of thoughtfully crafted content. You can use your content to show you value gender equality, provided you do it right. 

Sheetal Pinto - 3/4/2021 00:00

You’ll Find An Enthusiastic Audience in Exchange!    

Entrepreneurs cultivate discipline. It takes a lot of grit to get up every day and punch the clock without a boss looking over your shoulder. Most small business owners have their must-do list of things that have to get done, regardless of feelings and inspiration. Sadly, content marketing often gets relegated to that have-to-do chore list. It’s typically done out of discipline instead of enthusiasm. Gordon Parks, photographer, film director, musician, writer, and co-founder of Essence magazine, said, “Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit.” If you’ve lost your joie de vivre in your content creation, here are some ways to find it again.