Content Marketing Blog mint

Content Marketing Blog

Why is it so Hard to Find the Best SEO Writers in Canada?

5 Qualities to Look for in Your Content Writers
Although our content agency has a highly trained and experienced team of full-time writers, we do occasionally consider a freelance writer for one-off jobs or to take on some seasonal workload and assist our in-house team. Through our website and social media profiles, we regularly receive resumes of content writers, including freelancers, interested in working with MintCopy.

We love to hear from our fellow writers out there and welcome this ongoing stream of job seekers in the content writing community. A quick perusal of a writer’s resume will usually tell us right away, whether we should even ask to see their writing portfolio, or simply throw the resume in the trash. Unfortunately, we cannot help lament the quality of writers that are becoming a growing majority!

Nine out of ten times, when we hear from an individual who professes “years of experience” in journalism and digital content, the portfolio is a showcase of just that—old, tired years of writing for the print media with no evidence of writing for the web. Other times, we come across the so-called new-age writers that boast an “uncanny knack of knowing exactly what Google wants”. Truth be told, can Google even define exactly what they want? Not to mention the lifestyle writers that are so caught up in adding style and attitude to their content pieces that they throw good grammar, spelling, punctuation and structure out of the window. It is not a happy scenario and we want to do all we can to change it. If this means hosting training workshops, webinars and online tutorials to help writers “unlearn” what they believe they have mastered, and start to learn what really works for digital content marketing, we are ready to do this.            

Essential Qualities of a Digital Content Writer
If your organization or marketing communications agency is looking to improve your content writing team, here are the top qualities to look for as you scout and recruit new writers:

  1. Skilled storyteller: The first step to telling a good story is being able to put yourself in the audience’s shoes. A piece of writing is only as good as its perceived value to the person reading it. Read the 5-Step Formula to Tell a Great Story.
  2. Fresh obsessed: The wealth of information online is both a bane and a boon for us writers. There is a difference between doing online research for ideas and information, and simply recycling and rewriting the same old, same old. Audiences like and share fresh writing, not regurgitated scrolls of text. Learn How to Make Your Content Pop!
  3. Stickler for precision: Google’s search algorithms change periodically, but what remains a constant is for online content to be precise, concise and meaningful. Only then will it earn and deserve greater visibility on the search engines and go beyond your platform to other shared ones. Are titles and headings compelling and truthful? Are keywords used strategically and naturally? Are calls-to-action clear and easy to follow? Is spelling and grammar 100% accurate?    
  4. NOT a rambler: There is a fine line between storytelling and rambling. Your writers have to remember that they only have 3-4 seconds to grab a visitor’s attention online. An introduction to a piece plays that critical role. It is easy to fall into the trap of “repeat and fade” when a customer brief specifies “target keywords” and “word count”. However, the audience does not care about that—clarity, relevance, value and insight is what counts. Learn the Right Way to Identify Target Keywords.
  5. Cares about your customers: …As much as you do! To meet and exceed your customers’ expectations, your writers must truly care about what your customers want to see in the content you provide. In order to do this, they must go above and beyond the brief to step into the customer’s shoes and do what all content must do—solve a genuine problem, add value, entertain and be relevant.  

  If your marketing organization or communications agency needs hands-on training for SEO writing techniques and industry best practices, talk to a leading copywriting agency in Canada. The SEO writers at MintCopy are experienced in writing for a range of different industries and audience segments.

Call 1-888-646-8003 today or email us to learn about our range of copywriting services in Canada.

Share


Recent Posts

Sheetal Pinto - 2/25/2021 06:00

Don't Waste Time Staring at a Blank Screen Hoping for Inspiration

A white page with a blinking cursor can be scary. You sit down to write next week's content and stare blankly at the screen until 1 min, 1 hour or even a whole morning has passed without getting any work done. It's not uncommon for people to think that writer's block is a myth (a.k.a. procrastination). You should just start writing (or typing) and you'll come up with something—it doesn't always work that way. We know writer's block is real. Creating great content doesn't happen by accident or under duress. Go back to your content strategy and find a new approach to creating valuable content.

Sheetal Pinto - 2/18/2021 06:00

When Customers Are Seeking Help, Stop Selling!

Chatbots are becoming more mainstream as more businesses embrace the technology as part of their online presence. To maintain your brand’s identity and to avoid pushing customers away, your business can’t afford to leave your chatbot content strategy to chance. Here are our best tips for creating a chatbot that eases up your time by delivering relevant information to your customers.

Sheetal Pinto - 2/11/2021 06:00

Promote Your Employees So they Can Promote Your Brand

Akio Morita, co-founder of Sony, said, “I emphasize this—no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.” Your employees are the foundation of your brand. Showcasing your team members and introducing them to your audience creates relationships with customers. Don’t make your “About Us” page an afterthought. Use the “Our Team” page to make your brand more personal.

Sheetal Pinto - 2/4/2021 06:00

That Should Be Your Goal when You Write Content with Empathy

Consumers are bombarded with content. It’s not just text-based content like blog posts and web pages. It’s estimated that over 95 million photos and videos are shared every day on Instagram. Over 500 million Tweets are posted each day. The average office worker receives upwards of 120 emails per day. Making your content stand out is getting more difficult by the day. Creating content that resonates with your audience is even more challenging. When a reader reads your blog or email, what is the takeaway? If you can’t make them remember the words, you can leave them with a feeling that you understand their needs. Empathy is a powerful weapon in the content toolbox.

Sheetal Pinto - 1/28/2021 06:00

Here's a Checklist of 7 Dos and Don'ts

A decade, or even two decades ago, they might have seemed like a task that only the highly experienced publishers took on. Today, eBooks are on trend as a marketing tool, and many content marketers are using them very successfully. You don’t have to be a big company or one with deep pockets to venture into this type of content writing.  Once you write an eBook, you have an asset in your content marketing toolbox that you can use for a long time. It’s like trying to bake a cake for the first time—it looks hard because the recipe has so many steps, but once you get started, it’s not that difficult. And you may end up wanting to bake again, frequently! If you’re writing your first eBook, here are some tips that can help you be more successful.

Sheetal Pinto - 1/21/2021 06:00

Who’s your favorite Superman? Is it Christopher Reeve, Dean Cain, or Henry Cavill? If you’re like many Superman aficionados, you may not have a favorite. You enjoy them all on their own merits. Each rendition of Superman brought a new facet to the character. Content is much like those favorite characters who we keep bringing back.

Sheetal Pinto - 1/14/2021 14:27

Most businesses don’t have an infinite marketing budget, so it’s important to focus on smart content marketing. In creating a strategy, you can put your marketing dollars toward the most effective methods to increase your audience and boost sales. Here are five more content marketing ideas that you can use on a budget to see how your customers respond.

Sheetal Pinto - 1/7/2021 06:00

As we enter 2021 with innovative ideas and new opportunities in entrepreneurship, let’s take a look at how content marketing can lead to new customers, even if you don’t have a huge budget. The key is to get a content strategy and build your content vault as you grow your business. Here are five ideas you can build into your marketing plan to reach out to your audience.

Sheetal Pinto - 12/22/2020 13:24

As you look forward to your 2021 content strategy, look back at the roller coaster of 2020. This year—make no mistake—it was a pandemic that altered consumer behavior, forcing marketing teams to pivot their content plans. #BlackLivesMatter put the focus on minority businesses and diversity. Our focus was on helping businesses stay relevant while maximizing their online presence.

Sheetal Pinto - 12/17/2020 06:00

With everything going on in the world, you may be wondering if people care about grammar and spelling on your website and social media channels. Here’s the thing—people now have more time to notice errors in online content. Smashed Media estimates that “grammatical mistakes on websites can reduce sales by up to 50%.” Quality Logo Products reports that 42.5% of over 1,000 social media users who were surveyed about spelling mistakes would not purchase goods on websites that had misspellings. It’s not as though your audience comprises of language experts and schoolteachers, but consumers want to see that your brand cares about the details, even the seemingly unimportant details like grammar and spelling in digital content. To support your busy team of in-house writers, consider hiring an experienced SEO copywriter who can play the role of a content editor.