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Why Keywords Don’t Need to be an Exact Match to be Effective

Moving Beyond Repetition for Improved Content Marketing in Toronto  
You are armed and ready with a list of keywords and phrases. Now it is time to take on that blank document…but how are you going to fit “yarn knitting supplies Brampton” into your webpage?

If your keywords don’t exactly roll off the tongue, or make that much sense in a sentence, fear not! Exact matches are less important than you might think when it comes to improving search rankings.

Here are three areas to focus on rather than exact keyword matches for improved lead generation and SEO copywriting:

  1. Headlines: You have approximately 4 to 9 words to stand out, garner attention, and above all else, inform audiences what your piece is about. Whether you have a new product, blog post, or press release, the headline needs to be descriptive. It should include keywords, but still sound natural and accurately outline what you are promoting.
  2. Phrasing: Speaking of sounding natural, slotting in keywords with their exact phrasing is not always the key to the best content. When marketing content quality suffers, audiences suffer, and search rankings suffer, too. Instead of focusing on the order of keywords, focus on including them in ways that are relevant, relatable, and grammatically correct.
  3. Frequency: Google is not going to reward you for having “dog grooming services” mentioned 12 times on a single page. The location of the keywords, in titles and headlines, is more effective than the number of instances it is repeated. If you want to improve SEO copywriting, grab a thesaurus and avoid keyword stuffing.

Need more tips or assistance developing quality marketing content? Bust more SEO myths with this digital marketing report and work with a leading copywriting agency in Mississauga. MintCopy has a team of SEO copywriting professionals ready to help you deliver tailored content and writing that works. From search engines to your target demographic, our content writers provide comprehensive and customized digital marketing solutions. If you are new to digital marketing, here is a quick beginner’s guide from Forbes.com for your reference.

Contact us today for content marketing and lead generation at 888-646-8003 or send us an email.

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