Better Content = Stronger Connections!
Have you ever been intrigued by the title of a webinar or conference seminar? “9 Breakthrough Strategies to Build Your Business in ’19!” screams one headline. “Everything You Need to Know About Attracting New Customers!" says another. The promise of insights often leads you to register for the session quickly. But how often is the headline the best part of the presentation? Are you sometimes disappointed with the scarcity of useful content and left wondering why you wasted your time? Weeks later, you start receiving multiple emails' pitching' you the presenter's services. You realize the event was a fishing expedition designed to get your contact information. Instead of building your trust, the sponsors have disappointed you and may have inadvertently alienated any future relationship.
Poor quality digital content can have the same effect. Your website, blogs, and press releases are often a prospective customer’s first experience with your company. Making a good impression with relevant and useful content marketing will encourage people to engage with you. The adage, "You only get one chance to make a first impression," is correct. Hiring a professional copywriting service is essential to starting relationships off right!
What a Professional Copywriting Service Will Do for You
A professional content writer will craft the headlines that draw people to your site or blog and importantly, will provide substantive information that helps convert visitors into customers. Think about a useful article or website you saw recently. The writing drew you in, told an interesting story, and addressed the curiosity that initially drew you to the content.
You won’t realize it, but the professional writer has also creatively woven key phrases and words throughout the content. The keywords facilitate search engine optimization (SEO) for the sponsoring company. SEO helps content become more visible online, leading more people searching for information about the topic to discover the sponsor’s content. A professional copywriter has skills worth the investment!
How “Cheap” Writers Will Cost You More than Money
You can find writers who will provide content for pennies per word. To make a sustainable living, however, these writers must produce a high volume of content as quickly as possible. They'll have limited time to learn about your business, your customers, and your value proposition. Unfortunately, their lack of knowledge will be evident in their writing. Your website or blog articles will fall as flat as those webinars that overpromise.
Shipping your writing requests to overseas agencies may seem like a good deal. Weak language skills will often produce nonsensical content that your readers will quickly dismiss. You may be surprised to learn that robot content writing is available. Advancements in artificial intelligence enable computer software to generate content. Would software be able to empathize with your target audience? Could an automated program share relatable information?
Writing is a form of human communication. We use the written word, even in a digital format, to express ideas, share information, and persuade readers to accept our point of view. A professional copywriter understands the power of the written word. Paying for professional writing will get you results you need to connect with your customers.
Are you interested in investing in well-written content? The professional copywriters at our content agency based in Mississauga, Canada are ready to learn about your goals and your business. We’ll combine our creative talents with SEO expertise to get you noticed online with strong content.